Know Your Company

Presented by
Mukesh
Neeraja
Vijisha
Shikha
Amil
 OBJECTIVES

 INTRODUCTION
 HISTORY
 PRODUCT LINE
 KEY STRATEGIES
 FINANCIAL PLAN
 MAJOR COMPETITORS
 REPOSITIONING
 SERVICES
 KEY SUCCESS FACTORS
 CONCLUSION
INTRODUCTION
Maruti Suzuki India Limited is a publicly listed
automaker in India. It is a leading four-wheeler
Automobile manufacture in South Asia .Suzuki Motor
corporation of Japan holds a majority stake in the
company. It was the first company in India to produce
and sell more than a million cars. It is largely credited
for having brought in an automobile revolution to
India. It is the market leader in India. Maruti Udyog was
renamed Maruti Suzuki India Limited. The company
head quarter is in Gurgaon,Haryana(near Delhi).
Maruti Suzuki is one of the India's leading
automobile manufacturers and the market leader
in the car segment.
Until recently ,18.28% of the company was owned
by the Indian Govt and 54.2% by Suzuki of Japan
Company exports 50,000 cars and has a domestic
market of 7,30,000 cars annually
Maruti 800 till 2004 was the India's largest selling
compact car ever since it was launched in 1983
 Maruti Suzuki India managing director and CEO Shinzo Nakanishi.

Addresses
Head office
Maruti Suzuki India Ltd
Plot No.1 Nelson Mandela Road,
Vasant Kunj, New Delhi

Plants
Gurgaon Plant
Maruti Suzuki India Ltd
Manesar Plant

Regional Office
Kolkata
 HISTORY:
Maruti Udyog ltd was established in February 1981, though the
actual production commenced in 1983 with the Maruti 800,based
on the Suzuki alto which at the time was the only modern car
available in India.
Its only competitors –the Hindustan ambassador and Premier
Padmini were both around 25 years out of date at that point.
Through 2004, Maruti has produced over 5 million vehicles. Maruti
are sold in India and various other countries depending upon export
orders.
Maruti Udyog ltd ,the largest automobile manufacturer of india
The company started as a 50-50 jv between Suzuki of japan and
maruti. The government of India held 18.28% stake until recently
The first offering from Maruti car was Maruti 800, best seller for a
long time till its sibling , the alto took over.
 COMPANIES VISION
 To be an internationally competitive company in terms of their
products and services. Retain their leadership in India and
should also aspire to be among the global players.
 Their focus is on:
 Building a continuously improving organization adaptable to
quick changes.
 Providing value and satisfaction to the customer.
 Aligning and fully involving all our employees, suppliers and
dealers to face the competition.
 Maximizing share holders value .
 Being a responsible corporate citizen.
Mission
“To achieve the goal which are specific, realistic and
motivating….The Mission includes;
 Modernization of Indian Automobile Industry.
 Developing car faster and selling them for less price.
 Production of fuel efficient vehicle to conserve scarce
resources.
 Production of large number of motor vehicle which are
necessary for economic growth.
 Market Development similarly, product development
and diversification.
SWOT Analysis
STRENGTH:
 Contemporary Technology, Japanese
Management.
 Recruitment is done in very tedious manner
ensuring talents and best professionals.
 Working culture, After sales service,
Distribution , Diversification, Research and
Development.
SWOT Analysis
WEAKNESS:
 Still depends upon Suzuki Corporation Japan
for technical support.
 10% components are made out of India.
 Though MSIL has launched Luxury cars, as well
it is considered as “Poor Mans Brand”.
 Technological Disadvantages have made MSIL
unaccustomed to International standards.
 SWOT Analysis
OPPURTUNITY:
 First company to roll out suitability designed cars
before 2008 as per government proposal.
 As it maintains Economies of scale, market is still
open.
 There is a rise in demand due to increasing income
scale of customers.
THREATS
 Number of new technology driven players and
manufactures in the market.
ITS MAIN PRODUCT LINE
Maruti 800 : Launched -1983.
Maruti Omni: Launched -1984
Maruti Gypsy: Launched -1985
Maruti Alto: Launched -2000
Maruti Wagon-R : Launched-2002
Maruti Versa: Launched -2003
Maruti Gran Vitara: Launched -2004
Maruti Suzuki Swift: Launched -2005
Maruti SX4: Launched -2007
Maruti Swift Dzire: Launched-2008
Maruti Suzuki A-STAR: Launched-2008
Maruti Suzuki Ritz: Launched-2009
MARKET SHARE PASSENGER CARS
2008-2009

2007-2008

2006-2007

2005-2006
Industry
2004-2005
Maruti domestic
2003-2004

2002-2003

2001-2002
0 500000 1000000 1500000
 KEY STRATEGIC INITIATIVES BY
MARUTI
A) TURNAROUND STRATEGIES MARUTI FOLLOWED

 Maruti initiated strategic responses to cope with

India's liberalization process and began to redesign
itself to face competition in the Indian market
 The redesign process saw Maruti complete a Rs
4000mn expansion project which increased the total
production capacity to over 3,70,000 vehicles per
annum. Maruti executed a plan to launch new models
for different segments of the market
B) CURRENT STRATEGIES FOLLOWED BY MUL

 Maruti caters to all segment and has a product

offering at all price points.
 Their pricing strategy is to provide an option to every
customer looking for up gradation in his car. Their sole
motive of having so many product offering is to be in
the consideration set of every passenger car customer
in India. Here is how every price point is covered
C) MAJOR FUTURE STRATEGIES

Maruti would set up a diesel engine planned at

Gurgaon in line with its plan to become a major player
in diesel vehicle in a couple of years . This has been
done in the wake of major competition from TATA
INDICA and meets the growing demand of diesel cars in
India .
Maruti has entered some unconventional market like
Angola,Denin,dlibouti,Ethiopia,Morocco,Uganda,Chile,
Costa Rica and El Salvador. The middle east region has
also open up and is showing good potential for growth.
MARUTHI SUZUKI FINANCIAL FOR 2009-2010

• India's No. 1 car maker Maruthi Suzuki India ltd. Announced its financial results
for the quarter ending March 31, 2010 and for the full year 2010-11.
• The company's total income for the financial year 2009-10 claimed to Rs. 21
453.8 crore. This is the highest total income ever in the company's history, and
marks a growth of 14.28% over 2009-10
• In the fiscal year 2009-10 Maruthi Suzuki sold a total of 792 167 vehicles. The
annual sales 2009-10 is the highest ever by the company in its 25 year history.
The previous highest annual sales where 764,842 units in 2008-09
• The export tally includes around 19 000 units of a A-star exported to Europe
including UK, France, Germany, Italy, Netherlands, Denmark and Switzerland.
• Fiscal 2008-09 marked Maruthi Suzuki ‘s silver jubilee year in India .Over these
25 years the company has sold over the company has sod over 7 million cars
in the domestic market.
CRM THROUGH SOCIAL RELATIONSHIP
• In 1999 maruti Suzuki launch innovative traffic
beat in Delhi and Chennai as social initiatives.
• Maruthi driving school available in all major
cities in India.
• All these CRM(Customer relationship
management) strategies have helped MUL.
MAJOR COMPETITORS
 The major competitor of maruti Suzuki are:
 Hyundai motor India ltd.
 Tata motor ltd.
 Hindustan motors
 Mahindra and Mahindra
 Toyota
 General motors
MARUTI SUZUKI WITH HIS COMPETITOR
Sales

maruti
tata
hyundai
mahindra
REPOSITIONING OF MARUTI PRODUTS
Whenever a brand has grown old or its sales start dipping Maruthi makes some facelifts in the models.
Other changes have been made from time to time based on market responses or customer feed back or the
competitor moves . Here are the certain changes observed in different models of Maruthi.

 Maruthi 800 has so far been face lifted two times. Once it can with MPFi technology and other time it
came out with changes in front grill, head light, rear light and with round curves all around.

 Omni has been given a major face lift in terms of interiors and exteriors

 Versa prices have been slashed and right now the lowest variant starts at 3.3 lacs.

 Esteem has gone through three face life's .,. A new look last year has helped boost up the warning sale
of esteem.

 Baleno was launched in 1999 at 7.2 lacs. In 2002 they slashed prices to 6.4 lacs .

 Wagon –R was perceived as dull boxy car when it was launched . Then for the modifications in engine to
increase performance and facelifts in the form of sporty looking grills on the roof.

 Zen has been modified four times till date. They had come up with a limited period variant called Zen
classic.
SERVICES OFFERED
• Maruti is one of the companies in India which has
unparalleled service net work. To ensure the vehicles
sold by them are serviced to properly, maruti has 2628
listed authorized service stations and 30 express service
stations on 30 highways across India .
• Service is a major revenue generator of the company.
Most of the service stations are managed on franchise
bases , where maruti trains the local staff.
WHY MARUTI SUZUKI?
 A car is an engineering product, only as good as the technology
used to make it .Actual users of our technology are saying
something very clearly maruti Suzuki is number one in quality.
Its quality services are :
 A buying experience like no other
 Quality service across 1036 cites
 One stop shop
 The low cost maintenance advantage
 Lowest cost of ownership
 Employee quality measures
 CONCLUSION

As the automobile industry in India has now become increasingly

competitive, maruti has done extremely well to keep up with the
latest technology and car models. Moreover, as complete customer
satisfaction and delight has been the company’s motto, it still has a
very loyal group of users, still numbering in the millions. In 2009, the
maruti A-star has been voted as the “car of the year” by a prominent
automobile magazine in India, and also the best small car by another
magazine. These awards are further proof of maruti’s tremendous
quality, innovation and ability to be a pioneer and market leader.
Thank you…………