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Ssion Possible: How Xiaomi Used Change Management To Rise From The Ashes

Xiaomi previously focused on online flash sales and manufacturing only as many devices as it could sell, acting as an e-commerce company rather than solution provider. This led to lower availability and compromised build quality. In 2016, Xiaomi shifted to increasing offline reach, prioritizing premium build quality over lowering prices, and identifying areas for innovation. This change management helped Xiaomi regain its competitive position after facing issues like device overheating.

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Deepro Bhattacharyya
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53 views7 pages

Ssion Possible: How Xiaomi Used Change Management To Rise From The Ashes

Xiaomi previously focused on online flash sales and manufacturing only as many devices as it could sell, acting as an e-commerce company rather than solution provider. This led to lower availability and compromised build quality. In 2016, Xiaomi shifted to increasing offline reach, prioritizing premium build quality over lowering prices, and identifying areas for innovation. This change management helped Xiaomi regain its competitive position after facing issues like device overheating.

Uploaded by

Deepro Bhattacharyya
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PPTX, PDF, TXT or read online on Scribd
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SSION POSSIBLE

How Xiaomi Used Change Management To Rise


From The Ashes
CHANGE MANAGEMENT AND XIAOMI
THE OLD XIAOMI WAY (PRE 2016)
Growth RateP(%)
ROBLEMS WITH THE OLD WAY
250
• ESSENTIALLY AN ECOMMERCE COMPANY • CONSIDERED ITSELF AN E-TAILER AND NOT AN E-
227 SOLUTION.
• MANUFACTURING ONLY AS MUCH AS IT WAS
SURE200TO SELL (FLASH SALES) • LESS AVAILABILITY OF DEVICES INSPITE OF
INCREASED HYPE.
• OFFLINE SECONDARY TO ONLINE
• LACK OF REACH TO MILLIONS
• LOWERED
150 PRICE OF PREMIUM PHONES
• COMPROMISED ON BUILD QUALITY

100

50

17
0 0
At Launch 2014 2015
Growth Rate (%)
CHANGE MANAGEMENT AND XIAOMI
Better Phones were available
MI NOTE 4, THE THEN FLAGSHIP PHONE FROM from both Chinese and foreign
XIAOMI, FACED HEATING AND LAG ISSUES
competitors to cater to the
growing worldwide smartphone
demand
TURNING A NEW LEAF

•
Xiaomi has completely shifted its
focus from lowering the price of
premium to putting premium in its
rightful place. The fact that it no
longer compromises on Build Quality
and design is best exhibited in its
new flagship Mi Mix 2 – a phone with
an infinity display that won the IDEA
Gold Award.
Pain Points

In a bid to regain its competitive position, Xiaomi has identified


what it calls “Pain Points”. These signify areas where improvements
are necessary, innovations are probable and opportunities are
imminent
THANK YOU

Project prepared by
Deepro Bhattacharyya Roll 32
Aritra Paul Roll 18
Madhurima Patra Roll 42

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