by
- Eco-friendly Stationary
ECO -CONCEPTS PVT LTD
Introduction
ECO CONCEPTS Pvt Ltd is a WOOD FREE PAPER
Industry based in the beautiful area of North India at
Uttaranchal.
A Unique made paper - FREE from ANY chemical
treatments. There is no bleach or chlorine used in the
making of this paper - making it Totally NATURAL.
Hand picked in the Himalayan Mountains, the soil in
which the LOKTA plants are grown is 100% organic, this
tree-less paper made is only found at an altitude of 6,500 to
10,000 feet in the Himalayas, and from the plant only bark
is used ensuring that the plant continues to grow -
therefore making it completely sustainable.
Widely regarded as one of the worlds’ finest papers and
we are proud to contribute to the economic development
of the Himalayan region.
It is a renewable resource due to the plant
regenerating from the same root system once a
percentage of the bark has been stripped
“The range includes JOURNALS, NOTEBOOKS, PHOTO
ALBUMS, PRODUCT BAGS, etc..
ECO CONCEPTS Pvt Ltd is a Wholesale company that
strives to deliver 100% customer care, and is confident
that this beautiful range will provide retailers with a
product which exceeds your customers’ expectations!
Product Introduction
The company strives to provide its customers with high
quality and unique products ranging from..
JOURNAL - with or without buffalo leather binding
NOTE BOOKS - with batik or vegetable dyed covers,
PHOTO ALBUM - specialized Panoramic album, traditionally
sized albums which can be provided boxed or unboxed, and much
more..”
STATIONARIES & CARDS – Customized & Designed
PERSONALISED / CUSTOMISED PRODUCT BAGS –
Unique & Individuality
JOURNALS NOTE BOOKS
ECO –CONCEPTS
PRODUCT BAGS
GUEST BOOKS STATIONARIES
Mission Statement :
•To provide the highest quality of educational product and services to
customers in the language/media of their choice, SAVE THE TREES.
•By not cutting them down. Serve the best stationary which can
satisfy the end
•User without affecting the eco system.
Vision Statement:
•To pioneer and excel in all facets of the publication of Educational
and General books for Children.
•To provide INTERNATIONAL QUALITY Student and Office
stationery.
• Each customized product bag is UNIQUE to you - and you Alone!
USP - Unique Selling Proposition
“Bringing a NEW world into existence”
SWOC ANALYSIS
Strengths -
•Saving trees & Renewable resource
•Eco-friendly
•It comes in attractive design
•Helps prevent global warming
•Provides employment, in turn increases the standard of living.
•Available at very affordable prices
Weakness -
•No recognition in market.
•Limited use
•Time consuming
Opportunities -
•Development of new products as and when the demand arises.
•Extend operations all over country as well as in the global market.
•End users respond to innovative ideas.
Challenges -
•Other companies may try and replicate our product
•Competitive prices lower our profit margins
•Since we are new we lack brand loyalty
STP
SEGMENTING:
• Geographic-: Metropolitan cities, Cosmopolitan cities, Urban areas and
other growing cities.
• Students and all personnel’s who have a necessity to note points, facts and
Information, stored and available.
• Corporate, elite categories, students, faculty at various schools and
colleges in and around the Town.
TARGETING :
•Targeting to all class of people, especially for CORPORATES,
ELITE categories, STUDENTS & FACULTY at various schools and
colleges.
POSITIONING :
•Green Paper – It does not hurt the Eco-system.
Marketing Campaign:
•Tie up with pro-environmental non governmental
Organizations to spread the word regarding the product.
•Tie up with varied educational institutions & provide stationary at
a subsidized prices.
•Promote the idea of conserving natural resources through
the government by advertising the products through
Government funded campaigns.
•Tie up with Multinational Companies and Corporate organizations
to promote the product by emphasizing on a ‘Green Environment’
which can be their corporate responsibility.
•Advertise in educational magazines.
•Conduct seminars for the students about the effects of global
warming & how earth can be made a better place to live in.
TIE-UP & SPONSOR
with
JOINT PROMOTION FOR SAVE PAPER THEME
EVERY BOOK PRODUCED BY US TO HAVE THE
LOGO OF “IDEA- SAVE PAPER”
Media & Advertising Plan:
PRINT AD – 240cc
ECO -CONCEPTS PVT LTD
Sales Plan:
All our product bags are designed specifically with your business
in mind.
CUSTOMIZATION of logo
Color & Design
Size & Quantity
for
Corporate Clients
Custom made Books for Schools & Colleges
Publications
Retails & Book Stores
ECO-CONCEPTS
