Ford PRES. Final
Ford PRES. Final
Ford PRES. Final
Deidre Hoefner
Tanweer Akhtar
Manish K Lal
Aug. 24 2006
Agenda
Introduction
Marketing Mix
Product Line
Product Development Strategy
Competition
POP / POD
CRM
Social Responsibility
Way Forward
Ford: The Company
Sports Cars
Trucks
Luxury Cars
Convertibles
Midsize Cars
Vans &
Minivans
Wagons
Small Cars
Niches within SUV Market Segment
Lincoln Ford
Navigator Explorer
Sports Cars
Trucks
Luxury Cars
Mercury Mountaineer Ford Expedition
Convertibles
Midsize Cars
Vans &
Ford Excursion
Minivans
Wagons
Small Cars
Product Length / Width / Depth
Product – Mix - Width
SUVs Crossovers Pickups Sedans Coupes Convertibles Minivans/Vans Wagons
Escape Freestyle Ranger Focus Mustang Coupe Mustang Freestar Freestyle
Explorer Sport Trac F-150 Fusion Ford GT Econoline E Series
Exscape Hybrid Super Duty Five Hundred
Ford Freestyle Crwon Victoria
Product Line Length
Explorer
Expedition
Navogator Mark LT Zephyr
Lincoln LS
Town Car
Mariner Milan Monterey
Mercury Mountaineer Montego
Mariner Hybrid Grand Marquis
Tribute Tribute B-Series Truck MAZDA3 4-Door RX-8 MX-5 Miata MPV MAZDA3 5-Door
CX-7 CX-7 MAZDA6 Sports MAZDA5
Mazda MAZDA6 5-Door Tribute
MAZDASPEED6 MAZDA6 Sport Wagon
CX-7
XC90 S40 C70 V50
Volvo S60 V70
S80 XC70
Jaguar XK Convertible
LR3 X-TYPE XK Coupe
Land-
Range Rover Sport S-TYPE
Rover Range Rover XJ
V8 Vantage DB9 Volante
Aston
DB9
Martin Vanquish S
Product Development Strategy
LOW COST OF OWNERSHIP
Initial price
Fuel consumption
Reliability
Serviceability
POD
Over 100 years of legacy
An “American” car company
Provides safe, reliable, and personal
transportation
CRM
Education
Conservation
AIDS awareness
Community action
Way Forward
Efficient and effective to compete in
the market
New series compact cars
Brand consolidation
“American value”
Associate quality with Ford brand
Reduce manufacturing cost
Cutting edge technology / User
friendly web site