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Uber Application

This document discusses the Uber taxi service application. It began in 2009 and has become popular in recent years. The application allows users to order a nearby taxi using their GPS location. Uber provides a alternative to traditional taxi companies by connecting customers directly to drivers without an intermediate taxi company. The application has expanded to over 60 countries and 350 cities worldwide. Traditional taxi services face challenges in meeting large customer demand, while Uber is seen as more convenient and efficient. However, competition between the two models varies in different areas.

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112 views11 pages

Uber Application

This document discusses the Uber taxi service application. It began in 2009 and has become popular in recent years. The application allows users to order a nearby taxi using their GPS location. Uber provides a alternative to traditional taxi companies by connecting customers directly to drivers without an intermediate taxi company. The application has expanded to over 60 countries and 350 cities worldwide. Traditional taxi services face challenges in meeting large customer demand, while Uber is seen as more convenient and efficient. However, competition between the two models varies in different areas.

Uploaded by

dejire
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Uber Application

Introduction

• Uber taxi service Application

• Started in 2009

• Became Popular in recent years


(Rempel, 2014)

• Users order nearby taxi with the application

• Considered as a replacement to traditional taxi companies


Uber Innovation

• Uber Application is based on GPS

• GPS provides the information about the location of customer


(Bischoff et al., 2015)

• Nearest Taxi offers the service saving time and money

• No taxi company involved, direct contact between customer and taxi


driver

• Used in 60 countries & more than 350 cities worldwide


Image courtesy: www.buinessreport.com
The rising challenges for the traditional taxi
service

• Traditional taxi services cannot cover huge population

• Uber easy, quick and efficient compared to traditional taxi services

• Internet has intensified the competition (Bakos and Brynjolfsson, 2000)

• Traditional taxi has intermediate taxi companies

• Uber is direct contact between customer and taxi driver


High level of competition

• Competition between traditional methods and Uber is mixed

• In developing countries like Asia and Africa,


Traditional methods are ahead

• In developed, western countries Uber is ahead

• Success of Uber is dependent on


Telecommunication Technology advancement Image courtesy: www.slideshare.net
Involvement of the quality

• People are looking for quality service (O'Neill and Palmer, 2004).

• Traditional taxi service are troublesome in deciding taxi fares

• Uber calculates fares by distance covered hence no conflict

• Traditional Taxi companies demand extra money to get taxi drivers in touch with
customers

• In Uber world, taxi driver is not dependent on others

• Customers are also in control of the hiring process


Uber’s Future

• Uber’s Future is bright as telecommunication industry is rapidly


advancing

• More and more people have Smart Phones

• Uber reaching more and more countries and cities

• The company is having the resources of more than $17 billion

• Uber introducing more and more innovation to their services Image courtesy: www.uber.com
Conclusion

• Uber is:
• Easy to use
• Efficient
• Cost effective
• User friendly
• A great experience
• And the future of the Taxi Industry
References

• BAKOS, Y. & BRYNJOLFSSON, E. 2000. Bundling and Competition on the


Internet. Marketing science, 19, 63-82.
• BISCHOFF, J., MACIEJEWSKI, M. & SOHR, A. Analysis of Berlin's taxi
services by exploring GPS traces. Models and Technologies for Intelligent
Transportation Systems (MT-ITS), 2015 International Conference on,
2015. IEEE, 209-215.
• O'NEILL, M. A. & PALMER, A. 2004. Importance-performance analysis: a
useful tool for directing continuous quality improvement in higher
education. Quality assurance in education, 12, 39-52.
• REMPEL, J. 2014. A Review of Uber, the Growing Alternative to
Traditional Taxi Service.
Thank You!

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