Name - Medhashree Tak Purba Saha Ritam Dey

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Name – Medhashree Tak


Purba Saha
Ritam Dey
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What does xiaomi rapid ascent mean for apple and samsung in
china and globally? How are likely to react what capabilities
would xiaomi need to develop with industry giants ?
* In china- they will definitely loose sales
* As for globally – it will not affect the apple and
samsung much.
* Samsung is more affected than apple because
xiaomi uses the same android base so user can
switch easily

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Capabilities :-
* Keep improving their Smartphone
* Develop the new products
* Keep considering improvement suggestions
from their MI fan club

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Question No. 2

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Compete with all the competitors whether it is local or global

LOCAL GLOBAL
Chinese customers more focused on Got edge in each market because it can
getting high end features customize for each country while apple
creates the same product for everyone
Special chargers that can handle india’s
power fluctuations
Proud of chinese roots and support In chinese market--Direct to retail
local brands approach to cut middlemen costs
controlling the exit and entry timing of
the products .

Providing high end feature at lower


prcie tag
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Is Xiaomi success result of its smartphone launch timing. Can
Xiaomi compete neck to neck with apple and china by releasing
latest model or about same time as apple launches new version
in china.
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* Mi phones,in the month of august,july and october whereas
* Apple is known for launching in the winter except iphone6 n
6+ in october 2014
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The xiaomi has been very successful in china how will they do
well in global market, what obstacles they are likely to face.
What capabilities do they need to develop globally
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1. Imitating the product design of market leaders like
samsung and apple but it got success because china has lax
intellectual property legislation.
2. Licensing and lawsuits
3. the online only approach has limitations.

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