Operation of GP Parsik Sahakari Bank
Operation of GP Parsik Sahakari Bank
WEAKNESS
Risk adverse Advertising is less thus weak brand Recognition as compared to
major players. Increasing NPA. Lack of Training to employee. Ignorance
Marketing. Loan recovery problem
OPPORTUNITY
Rural areas. Installation of more ATMs. Small enterprise banking improved and
Becoming multi state bank. Start Mobile and Internet Banking .
THREATS
Highly competitive environment. New bank licenses. Economic Slowdown
PRODUCT AND SERVICES:
DEPOSITS
DIGITAL
LOANS
BANKING
CARDS INVESTMENTS
FINDINGS
FACILITIES
35%
30%
25%
20%
FACILITIES
15%
10%
5%
0%
Loan Investment NEFT/RTGS Other
INTERNET BANKING SERVICES
8%
18%
Loan information-
Product
information
50%
ATTRIBUTE OF BANK
60%
50%
40%
30%
ATTRIBUTE OF BANK
20%
10%
0%
QUALITY OF LOCATION TECHNOLOGY
SERVICE USED
• 1. More awareness Bank should concentrate on its advertisement itself.
• 2. Bank should refocus on its interest rate as responded by people. Periodic
review of the interest rate should be done.
• 3. There should be proper computerized system in the bank as it will reduce
the time wastage of manual work and will lead to the better performance of
the bank.
• 4. Customer‟s satisfaction must be the top priority of the bank.
• 5. Communication gap within the bank and with the head-office should be
reduced.
• 6. Banks is also advised to have proper internal control measures for
monitoring its functions and transactions.
• 7. Bank should give preference to all customers not only to communist.