Chapter 12/13: Evaluation/Decide Framework
Chapter 12/13: Evaluation/Decide Framework
Chapter 12/13: Evaluation/Decide Framework
Evaluation/Decide
Framework
Question 1
It’s part of a design process!
• Every organization that
builds things has some
design process.
• Good idea to have it be
a conscious one, that
you can follow
consistently…
• And change consciously
if it’s not working!
For ID - Why Evaluate?
• Why: to check that users can use the product and
that they like it.
Question 2
What to Evaluate
• What: a conceptual model, early prototypes of a
new system and later, more complete prototypes.
Where to Evaluate
• Where: in natural and laboratory settings.
When to Evaluate
Start Question 3
Evaluation approaches
• Usability testing
• Field studies
• Analytical evaluation
• Combining approaches
Start Question 4!
Characteristics of approaches
Usability Field Analytical
testing studies
Users do task natural not involved
End Questions 3, 4
Six evaluation case studies
• Evaluating early design ideas for a mobile device for rural
nurses in India.
• Evaluating cell phones for different markets.
• Evaluating affective issues: challenge and engagement in a
collaborative immersive game.
• Improving a design: the Hutch World patient support system.
• Multiple methods help ensure good usability: the Olympic
messaging system (OMS).
• Evaluating a new kind of interaction: an ambient system.
Team Extra Credit
Book Exercise in Chapter 12 (Interaction Design Book –
See p 450 in the 3rd Ed). Due with Milestone 4.
DECIDE: a framework to
guide evaluation
• Determine the goals.
• Explore the questions.
• Choose the evaluation approach and methods.
• Identify the practical issues.
• Decide how to deal with the ethical issues.
• Evaluate, analyze, interpret and present the data.
Determine the goals
• What are the high-level goals of the evaluation?
• Who wants it and why?
• Some examples of goals:
Check to ensure that the final interface is consistent.
Investigate how technology affects working practices.
Improve the usability of an existing product .
Explore the questions
• All evaluations need goals & questions to guide them.
• What questions might you ask about the design of a cell phone?
Choose the evaluation approach
& methods
• Select users
• Stay on budget
• Stay on schedule
• Find evaluators
• Select equipment
Question 5
Decide about ethical issues
• Develop an informed consent form (see example on
pp 465-7 of the ID book!)
Question 6
Evaluate, interpret & present
data
• The approach and methods used influence how data is
evaluated, interpreted and presented.
• The following need to be considered:
- Reliability: can the study be replicated?
- Validity: is it measuring what you expected?
- Biases: is the process creating biases?
- Scope: can the findings be generalized?
- Ecological validity: is the environment influencing the findings?
- i.e. Hawthorne effect.
Question 7