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Final Project Writing Workshop

This document provides guidance for MBA students on completing their final projects at the MBA-ITB program. It outlines the grading criteria, which focuses on integrative thinking, communication skills, ethics, and leadership. It describes the goals of the MBA program in developing professional and entrepreneurial skills. General formats are provided for problem solving, research, and business report projects. Each format includes sections for introductions, analyses, solutions/plans, and conclusions. Publication requirements are also mentioned, requiring sharing of cum laude student work and publishing of non-cum laude work in an Indonesian journal.

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Alvian Fathoni
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43 views20 pages

Final Project Writing Workshop

This document provides guidance for MBA students on completing their final projects at the MBA-ITB program. It outlines the grading criteria, which focuses on integrative thinking, communication skills, ethics, and leadership. It describes the goals of the MBA program in developing professional and entrepreneurial skills. General formats are provided for problem solving, research, and business report projects. Each format includes sections for introductions, analyses, solutions/plans, and conclusions. Publication requirements are also mentioned, requiring sharing of cum laude student work and publishing of non-cum laude work in an Indonesian journal.

Uploaded by

Alvian Fathoni
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PPTX, PDF, TXT or read online on Scribd
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MBA-ITB Final Project

Writing Workshop
FEBRUARY 23, 2019

ATIK APRIANINGSIH
Final Project Grading
• Supervisor (25%) • Assurance of Learning
• Writing process • Integrative thinking on
quality of content and report
• Final report quality
• Communication skill 
supervisory process
• Examiner (75%) • Ethical responsibility quality
of content and report and
• Quality of Content and supervisory process
Report
• Leadership on supervisory
• Quality of Presentation process
• Quality of Argumentation • Global awareness quality of
content and report
Goals of MBA
CREATIVE AND CULTURAL
PROFESSIONAL
ENTREPRENEURSHIP
• Focusing on providing • Fousing on providing the
necessary skills and necessary skills and
kowledge required to knowledge to start a
manage and grow the business in a creative and
business, especially in cultural industry and
medium or large size manage and grow the
company new business.
• Creating future manager • Creating future
entrepreneur in a creative
and cultural industry
General Format
PROBLEM SOLVING FORMAT
• Introduction
• Business Issue Exploration
• Business Solution
• Implementation Plan

RESEARCH FORMAT
• Introduction,
• Literature Review
• Research Methodology
• Analysis and Discussion
• Conclusion

BUSINESS REPORT FORMAT


• Introduction
• Business Exploration
• Business Plan
• Business Report
• Conclusion
Problem Solving Format
1. Introduction

• Background
An narration of how the student encountered the business assignment that
became the topic of their Final Project.
• Compamy Profile
• The history of the company,
• The industry, or scope of business, of the company,
• Description of the unit or branch analyzed in the Final Project,
• The business issue faced by said unit.
• Why there is a necessity for the business issue to be solved
• The urgency
• How to find indicators to determine whether the issue has been solved.
Problem Solving Format
2. Business Issue Exploration
2.1. Conceptual Framework
• Purpose: help in finding the root cause of the business issue.

• The criteria of a good conceptual framework are a good balance of rigor


and relevance, i.e.:
• Having sufficient theoretical basis, and
• Relevant to the actual existing business context

• Content:
• the internal aspect of the company
• the industrial situation
Problem Solving Format
2. Business Issue Exploration

2.2. Analysis of Business Situation


• all the factors will help the readers to understand the business situation of
the company/industry involved
• cite the source of data and the methods used.
• Two alternatives
• research methodology and business analysis as separate sections
• the explanation can be given before presenting the data and the analysis
2.3. Conclusion of the Business Analysis
• analyze the results of the exploration holistically;
• a conclusion on which factor(s) act as the root cause of the business
issue.
• multiple main factors  focus on a subset (one or more) of those factors.
Problem Solving Format
3. Business Solution
3.1. Business Solution Alternatives
• develop several solution alternatives that may help solve the issue.
• state all alternatives coming to mind, not only the most potential

3.2. Analysis of Alternatives


• Selection process of alternatives
• All data, assumptions, criteria, calculations, arguments and other analysis must be elaborated.
• The reason why a particular analysis technique is used must also be elaborated
• the chosen alternative  the most optimum solution (feasible and having most
potential for application)
• Managerial implication
Problem Solving Format
4. Implementation Plan and Resource Requirements
4.1. Implementation Plan
• Necessary activities, and how they are related to each other
• The people or unit(s) responsible for those activities
• Timing of the activities
• The flow of information, goods, and money happening alongside the activities.
• The use of a flowchart diagram, and the standards of conducting project management are
highly recommended to illustrate the above items.
4.2. Resource Requirements
• human resources
• technology resources
• monetary resorces
• other resources and support
Research Format
1. Introduction
• Research Background
• Research Question
• Research Objective
• Research Scope
• Writing Structure
Research Format
2. Literature Review
• The analysis of the published literatures related with the
research problem.
• The overall structure of the literature review should depend on
each research needs.
• Typically, the literature review consists of
• the key concept of a term
• the description of the theoretical framework
• the elaboration of the research approach
• the review of the previous studies
• a brief diagram of conceptual/theoretical framework usually ends this
chapter of literature review.
Research Format
3. Research Methodology
• The research approach, method, data used to solve the research problem.
• Typically, it consists of (not limited to)
• Research design
• Research method
• Instrument’s development
• Data analysis plan
• Problem Solving Design
• Formulation of
• Objective
• strategy mapping
• operationalization strategy
• action plan,
• evaluation control plan.
Research Format
4. Analysis and Discussion
• The results from the analysis of the data
• descriptive or exploratory/confirmatory analysis (validity test, reliability test)
• the result of each research questions.

•  Discussion of the research findings


• the findings with the theoretical body of knowledge that they use in literature review
• also address the practical implication of their findings.
• Business problem solving
• formulation of objective
• strategy mapping
• operationalization strategy
• action plan.
Research Format
5. Conclusion

• the brief conclusion of the overall research


process
• contains
• the main findings from the study
• brief practical contribution
• the limitation of study.
Business Report
1. Introduction and 2. Business Exploration

1. Introduction
• Brief profile of the company
• the history of the company
• the industry, or scope of the business, of the company.

2. Business Exploration
• Business exploration through internal and external
analysis.
• As a basis to create a good business plan
Business Report
3. Business Plan

• The marketing strategy


• Competitive analysis
• Design and development plan
• Operations and management plan
• Financial factors
Business Report
4. Business Report
4.1 Operation
• Operation Production Chart
• In Flow Process
• Out Flow Process
• Problem that occurred
• Business Plan vs Realization
4.2 Marketing
• Target Market
• Positioning values
• Marketing Strategy
• Brand Management
• Promotion System and Activities
• Relation Activity
Business Report
5. Conclusion
• The conclusion about the company performance based on
the comparison of business plan and existing business
condition.
• Future plan of the existing business along with its timeline.
Publication Obligation
•  Permenristek Dikti No 44 Tahun 2015 –
requirement for master degree
• Cum Laude students: share their research to
external parties
• Non-cumlaude students: Indonesian Journal of
Business Administration
Thank You

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