MURCIELAGO CAR RENTAL

AGENCY

“COMPANY BUSINESS PLAN “

PRERARED BY:
AMMAR AMIERUL ZAHBA
MUHAMMAD ABDUL RAHMAN AL-KEBSI
INTRODUCTION :
 A car rental agency is a company that rents automobiles
for short periods of time, generally ranging from a few
days to a few weeks for a certain fee.
 Car rental industry in Malaysia is a rapidly growing
industry because of the increase number of rental
customers.
 Online car rental is one of the technology advancements
used by rental companies to increase its market share
and sales, however huge resources must be invested in
the system
 Only a handful of car rental agencies have the capital
investment to develop their services online.
BACKGROUND :
Murcielago car rental agency is a business-to-consumer
(B2C) portal whereby car rental businesses sells their
services online through our platform.
Murcielago car rental agency will act as an intermediaries
between end customers and car rental businesses
Murcielago car rental agency will cover the KL and Selangor
state area only
Murcielago car rental agency will give the opportunity of car
delivery, however charges of delivery will be according to
the rental agency.
Murcielago car rental agency will provide opportunities to
small car rental business in Malaysia to increase their sales
and market share
OBJECTIVES :
To provide a unique service to customers that other similar
service providers can’t compete.
To achieve customer’s desires and gain their trust.
To provide customers with a platform that offers reasonable
prices and high product variety
To provide a platform where businesses and customers can
exchange services
To give small car rental business the opportunities to offer
their services online to a wide range of customers, in order to
increase their sales and market share.
To offer customers the opportunity to choose from a prices
that suits their budget and preference
To promise a 10% return on investment by the end of the year
MISSION AND VISION :
Vision :
“ The First Class car rental Agency “

Mission :
“ Provide the quality services,
comfortable, and long term relation
with the customer “
CORE BUSINESS :
Murcielago car rental agency core business is to
provide an online platform for car rental
businesses to exchange services with end users.
Murcielago car rental agency will give small
car rental business the opportunities to offer
their services to wide range of customers online
Murcielago car rental agency will give
customers the opportunity to choose from a list
of prices from various car rental companies in
Malaysia that suits their budget and preference
FEASIBILITY STUDY :
Technical feasibility
Technological feasibility is carried out to determine whether
the company has the capability, in terms of software,
hardware, personnel and expertise to initiate a business
The company will outsource the development and
installation of the web application including software's and
hardware's.
The company will hire adequate personnel's and IT experts
to manage and monitor the website
The company will use the cloud service to able the company
to pay only for the resources it uses, and to save additional
cost of buying and installing servers.
Operational feasibility
Operational feasibility is a measure of how well a
proposed system solves the problems, takes advantage of
the opportunities and satisfy its requirements identified
Murcielago car rental agency will solve the issues
regarding finding the right price for the right car.
The proposed system will encourage small businesses to
take advantage of the opportunities of e-commerce.
The proposed system will achieve its objective regarding
providing a new era for small companies to take
advantages from, and to provide a platform that can
satisfy variety of customers desires.
Economic feasibility
Economic analysis is the most frequently used method for evaluating the
effectiveness of a new system. therefore it accurately weigh the cost versus benefits
before taking an action.
Murcielago car rental agency will be built around the web service, therefore the initial
investment will be relatively small.
Murcielago car rental agency development and operating cost will comprise of the
development and installation cost of the web application including software's and
hardware's, personnel's and experts wages, clouding services charges, and finally the
rental and legal cost
On the other hand, Murcielago car rental agency benefits will comprise of benefits
from transactions, businesses annual fees memberships, and advertisement benefits.
Additionally, since the proposed business initial investment s is relatively small,
therefore the time required to achieve a return on investments will be shorter.
Therefore, Murcielago car rental agency will outweigh its costs, since its start up
capital will be small and with the right marketing the generated revenue from the web
application will be relatively high.
Socially accepted feasibility
The social acceptance feasibility measures the proposed
business impact on the local and general culture.
Murcielago car rental agency is a continues development of e-
commerce applications, and it doesn't deal with issues
conflicting with the local culture and religion
Therefore, there are no negative impact on the local and
general culture of Malaysia.
Additionally, Murcielago car rental agency will be socially
accepted as it offers opportunities to both small businesses and
customers to trade online
Also, Murcielago car rental agency will offer equal benefits to
both businesses and customers.
Value Proposition
Give customers the Provide a uniqe and
opportunity to choose from a high quality service
list of prices from various car
rental companies in Malaysia that can satisfy both
that suits their budget and customers and
preference
businesses,

Give small car rental

companies a strategic
partenership that can give Value
them the opportunities to
offer their services to wide
range of customers online
Proposition

Intermediary platform
that is offered to
customers and businesses
to facilitate the exchange
of services
BUSINESS MODEL :
Murcielago car rental agency revenue model will be based on the online trade
between businesses and customers

Murcielago car rental agency main income will be from both service charges
imposed for each transaction occur through the platform and from advisements

Businesses will register in our system for small annual fees, and businesses will
provide the required information regarding car types and prices.

We will provide advertisement space for businesses to promote their product and
Murcielago Car
Rental Company
Revenue

services.
Annual
Membership Fees

Service Charges
for each
Advertismen
Transaction t Fees
 Competitive Environment
Online car rental websites are few

operate and develop the car rental

and consist of companies that
have the capital resources to

e-commerce online
Murcielago car rental websites
may face difficulties to compete
with the more sophisticated
websites that offer a wide range
of products, capability, and
prices

Unnatural
Environment

limi ted IT exp erts and knowledge

Murcielago car Rental Co mpany

technical difficulties as it h ave
to deal with ri sks like hackers
attack, viruses, and website

my face challenges due to

capability or past experience
transaction due to low knowledge

shutdown.
tend n ot to trust the online
online transaction as many people
may face trust issue regarding the
Murcielago car Rental Compan y
MARKET OPPORTUNITIES :
 Market opportunity emerges if a product or a service, based on
either one technology or several, fulfills the need(s) of a (preferably
increasing) market better than the competition and better than
substitution-technologies within the given environmental frame.
 In our car rental services, we gather all car rental company under
one roof whereby it gives more variety of choices towards the
customer to choose a car that they need to rent.
 Moreover, every year the number of foreigner that come to Malaysia
increasing rapidly. As for result, it give more opportunities towards
the car rental agency to gain more customer and make profit from it.
 Another opportunities is our business services cover the whole klang
valley. We choose this business because of higher demand by local
people and also from foreigners.
COMPETITIVE ADVANTAGE :
Lower Cost Different

Differentation
Cost Leadership
- One clicks, fast and
- Reasonable price
easy

Cost Focus
Differentation Focus
- Cost saving for
- In terms of service
company and customer
MARKET STRATEGY :
 Marketing strategy is a method of focusing an organization's
energies and resources on a course of action which can lead to
increased sales and dominance of a targeted market niche.
 Combines product development, promotion, distribution, pricing,
relationship management and other elements; identifies the firm's
marketing goals, and explains how they will be achieved, ideally
within a stated timeframe.
 In this strategy, our car agency provide a services that all car
agency in both area to advetise their company.
 Furthermore, in terms of promotion our company may collaborate
with all other car rental to give special offer during any seasonal
festival, school holiday and more.
 The importance is the price reasonable and focus on to give better
services and customer satisfaction.
ORGANIZATIONAL DEVELOPMENT :
Murcielago Car
Rental Agency

E-Commerce

Operational
Team

Customer
MURCIELAGO TEAM :
Board of Director :
Mohammad Abdul Rahman Al-Kebsi
Ammar Amierul Zahba

Corporate Executive & Administration :

Muhammad Mikael Malik
Haikal Ezrique

Multimedia and Advertising Executive

Radzy Fadly
Reno Herdie

Operation and Sales Executives

Haza Fariz
Adam Morelo
 THE END

THANK YOU!