Presented By:

Karandeep Kaur
Khushboo Srivastava
Lovedeep Singh
Mandeep Singh
“ Job search cannot be a pastime activity, it has
to be a job in itself”
“ Do something everyday that is about looking
for a job”
 Introduction to Naukri.com
 Naukri.com is India’s No. 1 Job Site, offering end to end
recruitment service started by Sanjeev Bhikchandani in 1997.

 As India’s 5th most popular website across all categories, they

have over 4.5 million registered users and millions of job
seekers.

 Over 150 million page views per month

 Clientele of 50,000 corporate

 Over 2,00,000 live job at any point of time

 Recognized as the best Indian job site by Business today, ORG-

MARG
Nauki.com advertises over 75000 Jobs and offers innovative
recruitment solutions, providing their 2000 clients with the right,
relevant candidates.

With 6 Million Searchable Resumes the site

enables its recruiter users to streamline their recruitment process,
taking away the hassles of clogged email boxes and downloading
hundreds of resumes.

Their aim to enhance, simplify and reduce the recruitment

cycle.
“To create a platform where, in 20 years time, every
Indian who is looking for the job can find one”.
 Origin of Naukri.com
In March,1997 as influence of internet was growing in India,
Naukri.com was launched as a floorless employment exchange.
A platform for employers and jobseekers to meet and exchange
information.
The site was launched with databases of resumes,jobs,placement
consultants.
 It aims to provide Indians with Indian qualifications the
maximum opportunity to their career growth.
 Key Statistics about Naukri.com
Headquarters Delhi Area, India

Industry Internet

Type Public Company

Status Operating

Company Size 1,500 employees

Founded 1996

Website http://www.naukri.com
 How does online recruitment help?
 Easy access to live employment opportunities posted by employers.

 Database accessed by thousands of recruiters around the globe.

 Best media for JIT recruitment

 The most cost effective method for hiring.

 Private, automated notification of job openings through e-mail &

SMS.

 Link to micro sites of different companies.

 Capable of highlighting & prioritizing the desired resumes.

 B2B or B2C Site?

 Confusion as both job seekers and corporates are its customers.

 According to Sanjeev Bhikchandani it is both B2B and B2C.

 Medium where employees and corporates shakes hands.

 Business Model of Naukri.com
 Has a clear revenue model from beginning.

 Directinflow of revenue for the services rendered by the

customers.

 Few services are free for job seekers and job providers but
majority of services are paid.
 Job Seekers

Naukri.com

Revenue

Placement Consultants Companies/Employees

WEB PORTAL
Companies Associated
 Partner Sites
99 Acres : Real Estate in India
Jeevansathi :Indian Matrimony Site
Naukri Gulf :Jobs in Middle East
Firstnaukri :Jobs for Freshers
Brijj : Professional Networking
AllCheckDeals :Real Estate in India
Shiksha : Education & Career
Policybazaar : Compare Insurance
 Features

Naukri.com helps you...

 Keep your job-search confidential

 Control your privacy
 Reach to over 35000 recruiters
 Get Job Alerts in your inbox
 Apply to jobs from your Mobile
 Naukri Tools
 Naukri on Mobile
 Job Feed
 Naukri on Chat
 Services
 Job Alerts
  Resume Services e-Mails
  Resume Services Calls/SMS
  Important Notifications from Naukri.com
  Communication from Clients
 Resume Services

 Resume Development

 Resume booster

 Value Packs
 Resume Development
Focus is on :
CV can pass the 30 sec test
 The most presentable CV would be picked up in most trying times.
 The CV is the basic document that guides the interview process.
 Customized CV’s & Cover letter for each Job.
 Only naukri.com has a in-house team of more than 40 resume
writers.
 All resumes pass through strict quality checks.
 Country specific resumes.
 Resume booster
Resume Display
•Dual visibility for your CV: naukri.com's Home page
CV search & Resdex

•More than 50000, recruiters and HR managers can

access your CV

•Become a featured profile & catch the eye of hiring

managers

•Hide your name & company for confidentiality and still

get job offers

•Charges Rs.1250
 Resume Flash
 CV reaches top consultants in just 4 working days

 become eligible for unadvertised vacancies

Saves you the effort of finding & emailing your CV to the right
consultants

Reach out to the top consultants from all industries & sectors

Through the "CV forward" Feature we forward your CV to 50

new consultants who post jobs on our site relevant to your profile
, thereby ensuring you more visibility and reach.

 CV is redirected to people hiring in the market

 Time and Money saving exercise.

 CHARGES
Resume Flash Domestic Rs.1000
Consultants.
•CV Forward
•Resume Flash Domestic
Consultant)
(saving: INR 0)

Send CV to 100 Gulf Rs. 550

Consultants
 Job Mail Services

 Get 100 % relevant vacancies twice a week.

 Be updated with the openings in the market by major MNC’s

 Value Packs

Response Booster Value Pack

 CV Forward
 Resume Display for 6 months
 Resume Flash Domestic Consultant)
 Express Resume Development Service in 4 days.
 Cover Letter
 Save1225/-
 You Pay INR. 4900/-
 INR. 3675/-
 Other Services
 Mobile
 Pay Check
 Naukri on chat
 Blog
 Job Alerts
 Important notifications from Naukri.com
 Contacts from Recruiters
 Can create multiple profiles
 CV Notes
  SMS Apply
 Naukri Education.com
 Promotion Schemes
Advertising has helped naukri.com increase its resume capture
rate and increase traffic to its website.
 Advertising is a major source of revenue also
 Advertisements on Television (Hadi Sadu Adv.)
 On all websites and search engines
 A referral programme in which registered job seekers can
bring in new CVs.
 direct mail,
 E-mail,
 Events,
 Exhibitions,
 and Telesales.
 Modes of Payment

 Online payment at naukri is Safe

and Secure
 Accept 'Visa' & MasterCard‘
 Credit Card/ Debit card/ Internet
banking
 Cash
 Cheque/DD
 Cheque pickup
 Competitors
 Monster.com

 Timesjobs.com

 Freshersworld.com

 Jobsahead.com
 Marketing Strategies
 To keep growing,it must focus on providing unmatched service to its clients
at a reasonable cost.
 The company has a two-fold objective for its marketing programme:
• Increase site traffic by gaining mindshare. That is,the company should
ensure that the naukri.com site has a high recall and is considered first for
recruitment advertising — not just as an alternative amongst other online
sites.
• Increase resume data base (RESDEX) services contribution to total
revenues from 40 per cent to 80 per cent. Currently, 95 per cent of the
naukri.com revenues come from employers who put advertisements or get
resume-related services and only 40 per cent come from RESDEX services.
The company should increase the share of revenues from value added
services such as data-based services to 80 percent (jobsahead and
monsterindia derive around 80% of their revenues from RESDEX services).
 Naukri.com Offers Free Talent Search in Gulf
 Customer oriented and focused
 Naukri introduces Profile Recommendations - Now you can
add recommendations from your colleagues, seniors at
work, or professors to your job applications!
 Sources of Revenue Generation
 Advertisements
 Resume Services
◦ Resume Development
◦ Resume Flash
◦ Resume Display
◦ Resume booster
◦ Express Resume Development
Service
 Value Packs
 Recruiters
 Tips by Naukri.com
8 ways to increase your chances of getting short-listed
 Update your profile regularly
 Resume Headline
 Enter the right key skills
 Fill in all relevant fields in your registered profile
 Verify your contact details
 Logging into your account regularly
 Active Resume status
 Add CV Notes regularly