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    Loreal

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    Anonymous c5bI60k
    The document summarizes findings from three market studies on the facial skincare market: a facial skincare market study, acceptor/rejector studies, and shelf shopping studies. The market study found that 54% of customers fall into "Stressed out and Age Focused" categories and assessed brand awareness. The acceptor/rejector studies provided insights into customer perceptions of packaging, product lines, and competitive brands. The shelf shopping studies observed real shopping behavior and the emotional connections customers have with different brands.

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    © All Rights Reserved

    Loreal

    Uploaded by

    Anonymous c5bI60k
    406 views6 pages
    The document summarizes findings from three market studies on the facial skincare market: a facial skincare market study, acceptor/rejector studies, and shelf shopping studies. The market study found that 54% of customers fall into "Stressed out and Age Focused" categories and assessed brand awareness. The acceptor/rejector studies provided insights into customer perceptions of packaging, product lines, and competitive brands. The shelf shopping studies observed real shopping behavior and the emotional connections customers have with different brands.

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    loreal case study

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    loreal

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    The document summarizes findings from three market studies on the facial skincare market: a facial skincare market study, acceptor/rejector studies, and shelf shopping studies. The market study found that 54% of customers fall into "Stressed out and Age Focused" categories and assessed brand awareness. The acceptor/rejector studies provided insights into customer perceptions of packaging, product lines, and competitive brands. The shelf shopping studies observed real shopping behavior and the emotional connections customers have with different brands.

    Copyright:

    © All Rights Reserved
    406 views6 pages

    Loreal

    Uploaded by

    Anonymous c5bI60k
    The document summarizes findings from three market studies on the facial skincare market: a facial skincare market study, acceptor/rejector studies, and shelf shopping studies. The market study found that 54% of customers fall into "Stressed out and Age Focused" categories and assessed brand awareness. The acceptor/rejector studies provided insights into customer perceptions of packaging, product lines, and competitive brands. The shelf shopping studies observed real shopping behavior and the emotional connections customers have with different brands.

    Copyright:

    © All Rights Reserved
    of 6

    Submited by-

    Richika Sharma(180201034)
    Shubham Tyagi(180201043)
    Maitri Tripathi(180201073)
    Aravind Radhakrishnan(180201109)
    Devansh Maheshwari(180201113)
    Findings

    Facial Skincare market Acceptor/ Rejector


    Shelf Shopping Studies
    study Studies
    • Segmented into 5 • Customer Insights • Brand image of
    categories • Perception about various competitors
    • 54% in “Stressed out packaging and • Shopping behavior of
    and Age Focused” product line Customers
    Categories • Motivational factors • Emotional Connection
    • Customer Perception for trial of Plenitude of consumers with
    about the brand • Target Consumers competitive brand.
    • Assessed brand information
    awareness
    Problem Diagnosis

    Facial Skincare market Acceptor/ Rejector


    Shelf Shopping Studies
    study Studies
    • Got to know about • Insights about • Comparison with
    Target Customers product, product line competitive brands
    • Relative importance of and packaging • Deep insights of
    price and quality • Insights about product consumers about the
    • Less Conversion but price and brand image brands(Helpful to
    High Retention ratio • Insights about the discover gray areas)
    major competitive
    brands
    Strengths and weaknesses

    Facial Skincare market study Acceptor/ Rejector Studies Shelf Shopping Studies

    • Perception of different • Detailed information of • Real time shopping


    segments(S) consumer insights(S) behavior(S)
    • Segmentation not done • Conducted only two FGDs • In-depth interviews(S)
    on the basis of at only two places(W) • Comparative analysis of
    demographics(W) • Sample size is limited(W) different brands(S)
    • Influence of others’ views
    on one’s perception
    • High cost(W)
    • Time consuming(W)
    • Demographics of selected
    groups is not specified(W)
    Partially Consistent
    • In both the studies, consumers perceive L'Oréal as a technologically
    advanced product
    • According to both the studies, Consumers concerned about skin aging are
    more attracted towards the brand
    • Both the studies highlighted the importance of price among consumers
    • Qualitative study gave deep insights about the brand, it’s products,
    packaging , product line and image
    • Qualitative study provided a broad idea about the comparative analysis
    and the emotional connection of consumers with the brand and it’s
    competitors
    Comparison

    Quantitative Qualitative

    • Definite results • Deep insights about product, product line,


    • Segmentation of customer base in 5 packaging and brand image of L'Oréal and
    categories competitors
    • Low conversion and high retention ratio • Real-time shopping behaviour of
    • Perceptual mapping of seven competitive consumers
    brands • Emotional connection of consumers with
    L'Oréal and competitive brands
    • Influence of others’ views on one’s opinion
    about brand(FGDs)
    • Reasons behind the usage of brands

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