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Presentation BCC

This document outlines the steps for a behaviour change communication (BCC) program in the village of Bir Ganj. It provides demographic data about the village, which has a population of 800 with over 80% living with HIV/AIDS and minimal awareness. The target populations for the BCC program are pregnant mothers, women ages 14 to 55, infected individuals, and healthcare providers. Formative assessments have been conducted. Objectives of the BCC program include increasing safer sexual practices and healthcare-seeking behaviours while decreasing stigma associated with HIV/AIDS.

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42 views4 pages

Presentation BCC

This document outlines the steps for a behaviour change communication (BCC) program in the village of Bir Ganj. It provides demographic data about the village, which has a population of 800 with over 80% living with HIV/AIDS and minimal awareness. The target populations for the BCC program are pregnant mothers, women ages 14 to 55, infected individuals, and healthcare providers. Formative assessments have been conducted. Objectives of the BCC program include increasing safer sexual practices and healthcare-seeking behaviours while decreasing stigma associated with HIV/AIDS.

Uploaded by

kamaranj
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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BEHAVIOUR CHANGE COMMUNICATION

BCC STEPS
 State program goals
 Involve stakeholder
 Identify target populations
 Conduct formative BCC assessments
 Segment target populations
 Define behavior change objectives
 Analyze feedback and revision
 Design BCC strategy and M & E plan
 Evaluate
 Implement and monitor
 Develop communication products
 Pre-test
DATA SHEET
 VILLAGE : BIR GANJ (Not Real)
 Population : 800
 Men : Women :: 290 : 320 (190 CHILDREN < 14 Yrs)
 HIV/AIDS : over 80% of population
 AWARENESS : MINIMAL

BCC
 TARGET population : PREGNANT MOTHERS, WOMEN >14 TO 55 Yrs, Infected
and people providing services.
 Formative assessment Done
 Chances of the spread of disease : very high
 Local health officials incorporated
 Local self government involved
 IEC material ready
 Follow up actions decided
BCC OBJECTIVES
 Increased safer sexual practices (more frequent condom use, fewer
partners)
 Increased incidence of healthcare-seeking behavior for STIs, TB and
VCT (for example, calls or visits to facilities)
 Increased use of universal precautions to improve blood safety
 Increased blood donations (where appropriate)
 Improved compliance with drug treatment regimens
 Adherence by medical practitioners to treatment guidelines
 Increased use of new or disinfected syringes and needles by IDUs
 Decline in stigma associated with HIV/AIDS
 Reduced incidence of discriminatory activity directed at PLHA and
other identified high- risk groups
 Improved attitudes and behavior among healthcare, social service
and other service delivery workers who interact with PLHA, SWs,
IDUs and other marginalized groups

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