Business Analytics: Presented by
Business Analytics: Presented by
Business Analytics: Presented by
Presented By:
Wiwin Sry Adinda Banjarnahor
11 April 2016
Email: [email protected]
WSA|DSI|2016 3
[ Opening Case Developing Smarter Cities
through Analytics ]
• The Problem
• The Solution
• The Results
• What We Learned from This Case
4
About [small] business
12.1 Analytics Helps
Farmers
5
12.1 Managers and Decision Makers
6
The Manager’s Job and Decision
Making
• Three basic roles of a manager
– Interpersonal
– Informational
– Decisional
7
Why Managers Need IT Support
8
What Information Technologies are
Available to Support Managers?
• Business Intelligence (BI)
9
A Framework for Computerized
Decision Analysis
• Problem Structure
– Structured: budget analysis, personnel reports
– Semi-structure: project scheduling, plant layout
– Unstructured Decisions: recruiting an executive, negotiation, buying hardware,
lobbying
• Nature of Decisions
– Three broad categories of managerial decisions
– Operational control; executing specific tasks efficiently and effectively
– Management control; acquiring and using resources efficiently in accomplishing organizational
goals.
– Strategic planning; the long-range goals and policies for growth and resource allocation
• The Decision Matrix
• Computer Support for Structured Decisions
10
11
Problem Structure
• Structured
• Semi-structure
• Unstructured Decisions
12
Nature of Decision
13
12.2 What is Business Intelligence?
14
[about business]
12.2 Can We Predict the
Weather?
15
[about business]
12.3 Predicting
Customer Behavior
16
12.3 Business Intelligence
Applications for Data Analysis
• Multidimensional Analysis or Online
Analytical Processing (OLAP) (aka,
multidimensional analysis)
• Data Mining
• Decision Support Systems (DSS)
17
Data Mining is Used in:
18
Decision Support Systems (DSS)
• Sensitivity Analysis
• What-if Analysis
• Goal-Seeking Analysis
19
[about business]
12.4 Analytics Helps to
Reduce Injuries to
Rugby Players
20
12.4 Business Intelligence Applications
for Presenting Results
• Dashboards
• Data Visualization Technologies
• Real-Time BI
21
Dashboards
• Capabilities of Dashboards
– Drill-down
– Critical Success Factors (CSF)
– Key Performance Indicators (KPI)
– Status Access
– Trend Analysis
– Exception Reporting
22
Data Visualization Technologies
23
12.5 Business in Action: Corporate
Performance Management
• Key Performance Indicators (KPI)
• Corporate Performance Management
(CPM)
– Example
• VAASAN Group
24
[ Closing Case Santa Cruz Police Department
(SCPD) ]
• The Problem
• The IT Solution
• The Results
25
Reference
WSA|DSI|2016 26