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Concept Selection: Teaching Materials To Accompany

This document provides an overview of concept selection as presented in Chapter 8 of the book Product Design and Development by Karl T. Ulrich and Steven D. Eppinger. It discusses the concept selection process, including preparing a selection matrix with criteria, weighting, and ratings to compare concepts. The goal is to develop the best concept, not just select the best, so concepts should be combined and refined. An example of selecting concepts for a mechanical pencil is provided. The document cautions that the best average product should be avoided and sensitivity to weights and ratings should be checked.

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79 views23 pages

Concept Selection: Teaching Materials To Accompany

This document provides an overview of concept selection as presented in Chapter 8 of the book Product Design and Development by Karl T. Ulrich and Steven D. Eppinger. It discusses the concept selection process, including preparing a selection matrix with criteria, weighting, and ratings to compare concepts. The goal is to develop the best concept, not just select the best, so concepts should be combined and refined. An example of selecting concepts for a mechanical pencil is provided. The document cautions that the best average product should be avoided and sensitivity to weights and ratings should be checked.

Uploaded by

hansley
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PPT, PDF, TXT or read online on Scribd
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Concept Selection

Teaching materials to accompany:


Product Design and Development
Chapter 8
Karl T. Ulrich and Steven D. Eppinger
5th Edition, Irwin McGraw-Hill, 2012.
Product Design and Development
Karl T. Ulrich and Steven D. Eppinger
5th edition, Irwin McGraw-Hill, 2012.

Chapter Table of Contents:


1. Introduction
2. Development Processes and Organizations
3. Opportunity Identification
4. Product Planning
5. Identifying Customer Needs
6. Product Specifications
7. Concept Generation
8. Concept Selection
9. Concept Testing
10. Product Architecture
11. Industrial Design
12. Design for Environment
13. Design for Manufacturing
14. Prototyping
15. Robust Design
16. Patents and Intellectual Property
17. Product Development Economics
18. Managing Projects
Concept Development Process
Mission Development
Statement Identify Establish Generate Select Test Set Plan Plan
Customer Target Product Product Product Final Downstream
Needs Specifications Concepts Concept(s) Concept(s) Specifications Development

Perform Economic Analysis

Benchmark Competitive Products

Build and Test Models and Prototypes


Concept Selection Example:
Reusable Syringe
Concept Development Funnel

concept generation

concept screening

concept scoring
concept testing
Concept Selection Process
• Prepare the Matrix
– Criteria
– Reference Concept
– Weightings
• Rate Concepts
– Scale (+ – 0) or (1–5)
– Compare to Reference Concept or Values
• Rank Concepts
– Sum Weighted Scores
• Combine and Improve
– Remove Bad Features
– Combine Good Qualities
• Select Best Concept
– May Be More than One
– Beware of Average Concepts
• Reflect on the Process
– Continuous Improvement
Example: Concept Screening
Example: Concept Scoring
Concept Selection Exercise:
Mechanical Pencils
Mechanical Pencils:
Customer Needs
Mechanical Pencils:
Concept Selection Matrix
Retail Prices of Five Pencils

• Classic $2.75
• Quick Click $2.58
• Twist Erase $2.08
• Zézé $0.90
• Bic $0.33
Remember…
The goal of concept selection is not to
• Select the best concept.

The goal of concept selection is to


• Develop the best concept.

So remember to combine and refine the


concepts to develop better ones!
Caveats
• Beware of the best "average" product.
• Perform concept selection for each different
customer group and compare results.
• Check sensitivity of selection to the
importance weightings and ratings.
• May want to use all of detailed requirements in
final stages of selection.
• Note features which can be applied to other
concepts.
Other Images

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