Girish
Girish
Girish
A study of Customer
relationship with Bajaj
Finserv!
By: Girish
+
Objectives
Tools of analysis: The tools that have been used for the study is
Microsoft Excel. It has been used to organize the data and also create
charts and graphs for analysis, and I used pie chart, bar diagram etc.
tools for analysis purpose.
NO
YES
0 20 40 60 80 100 120
YES NO
Series 1 100 0
Interpretation:
So here 100% people say its useful to provide finance for REMI.
+
Data Analysis
NO
YES
0 10 20 30 40 50 60 70
YES NO
Series 1 60 40
60% of people have applied for bajaj finance loan and 40% have not applied.
This means still there is lot of potential to target that untapped market and
drive our business more rigorously in an efficient manner.
May be those 40% people are aware about our business but they might be
feeling not so comfortable in taking loans in remi.
So we have to change this perception and educate people that its hassle free
and it can be processed with minimal documents.
+
Data Analysis
Good
Neutral
Bad
Very Bad
0 10 20 30 40 50 60
Very Bad Bad Neutral Good Very Good
Series 1 0 0 12 38 50
40
Customer Response
35
30
25
20
15
10
5
0
Rate of interest Tenure of Credit Hidden charges Schemes
33%
Yes
67% No
Lots of aspects has to be focused in a right way, i.e. awaring people that
finance is the prior way to do that, this entire study focuses on the
customer perception towards our Bajaj finserv and role of EMI finance in
Bajaj finserv, so if you focus on the customer side, you will find that a lot
of improvements has to be made in Bajaj because the customer
expectations are very high, even though they have the good amount of
market share in finance sector especially in remi sector but still
adaptation and improvisation is must.
In this lending business the executives who sit in the stores are like
backbone of the company because they are the one who give loan to
people.
Thank you