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    AIDAS - Theory of Selling: Presented by - Prashsnt Kumar & Rishikant Vashistha

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    rishi
    The AIDAS model is a theory of marketing that describes the steps a customer goes through in making a purchase decision. It stands for Attention, Interest, Desire, Action, and Satisfaction. The model suggests marketers must first grab the customer's attention, then create interest in the product, generate a desire to own the product, lead to an action such as a purchase, and ultimately result in satisfaction with the product. The AIDAS model has been used by marketers for over a century and remains fundamental to marketing strategy today.

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    AIDAS - Theory of Selling: Presented by - Prashsnt Kumar & Rishikant Vashistha

    Uploaded by

    rishi
    24 views18 pages
    The AIDAS model is a theory of marketing that describes the steps a customer goes through in making a purchase decision. It stands for Attention, Interest, Desire, Action, and Satisfaction. The model suggests marketers must first grab the customer's attention, then create interest in the product, generate a desire to own the product, lead to an action such as a purchase, and ultimately result in satisfaction with the product. The AIDAS model has been used by marketers for over a century and remains fundamental to marketing strategy today.

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    attention, interest, desire and satisfaction (AIDAS)

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    AIDAS by Rishi

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    The AIDAS model is a theory of marketing that describes the steps a customer goes through in making a purchase decision. It stands for Attention, Interest, Desire, Action, and Satisfaction. The model suggests marketers must first grab the customer's attention, then create interest in the product, generate a desire to own the product, lead to an action such as a purchase, and ultimately result in satisfaction with the product. The AIDAS model has been used by marketers for over a century and remains fundamental to marketing strategy today.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    24 views18 pages

    AIDAS - Theory of Selling: Presented by - Prashsnt Kumar & Rishikant Vashistha

    Uploaded by

    rishi
    The AIDAS model is a theory of marketing that describes the steps a customer goes through in making a purchase decision. It stands for Attention, Interest, Desire, Action, and Satisfaction. The model suggests marketers must first grab the customer's attention, then create interest in the product, generate a desire to own the product, lead to an action such as a purchase, and ultimately result in satisfaction with the product. The AIDAS model has been used by marketers for over a century and remains fundamental to marketing strategy today.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 18

    AIDAS -Theory of

    selling

    Presented by –
    Prashsnt Kumar
    & Rishikant vashistha
    Introduction
    The AIDAS model is one of the longest serving
    models used in marketing, having been
    developed in the late nineteenth century. Since its
    first appearance in the marketing and advertising
    literature, the model has been modified and
    expanded to account for the advent of new
    advertising media and communications platforms.
    Concept of AIDAS
    •AIDAS is an abbreviation for a marketing theory, which is the fundamental for quite a large number of organizations
    handling the marketing front.
    •The AIDAS theory can be seen working right from beginning of the promotions till the overall satisfaction from the
    product or service.
    •The AIDAS theory states that any anticipation of selling, goes through five stages before responding satisfactory to a
    product.

    3 MM.DD.20XX
    AIDAS expended
    A- Attention, Awareness
    I - Interest
    D - Desire
    A - Action
    S - Satisfaction

    4 ADD A FOOTER .DD.20XX


    ATTENTION, AWARENESS
    oCreating awareness among the masses for the sake of seizing
    attention.
    oA grand entry with a bang in the market with a product or a
    service of compelling eminence.
    Forges into a complete mesmerizing of the whole market and makes
    it easy for the brand to steal the show.
    5
    Creating awareness grabbing
    attention

    Analyzing the need


    Step 1 and creating the Step 2 Infiltrating the market.
    demand.

    Step 3 Spreading the word of Step 4 Emulsification of the entire


    mouth through slogans, segmented portion through
    tag lines, catch phrases hoardings, posters, banners
    etc. etc.
    6 ADD A FOOTER MM.DD.20XX
    Modern approaches for capturing
    attention and spreading awareness

    In the advent of this enlightened information and


    technological sphere, the scenario for circulating
    the awareness has been also gotten too refined
    E-mailing, text messaging, short advertisement
    mms, pop-ups etc are driving the modern ways
    of promotions and generating charming results.

    7 ADD A FOOTER MM.DD.20XX


    One plus 5t
    An ideal example for a perfectly driven and grabbed attention, can be the latest smart phone of a
    China based corporation resulted in the gigantic queues for first look.

    8 ADD A FOOTER MM.DD.20XX


    For grabbing the attention
    of mass like One plus -

    • Create a masterpiece product with a cutting edge technology.


    • Encounter each and every other, competing product with more new and sophisticated
    features.
    • Secure the product with a unquestionably available price band.
    • Present the product with a grand entry into the market with a proper exaggerated and
    knocking speech.
    • Provide all the information regarding the product, on the tips of commonality.

    9 ADD A FOOTER MM.DD.20XX


    Interest- holding the
    attention
    The already hypnotized masses eventually turns into
    the interested ones and performs accordingly.

    A properly manifested Potential and willing Interested costumers starts


    costumer shows to compare the product with
    promotion arouses the
    interest by gathering other available options and
    interest in willing and checks the feasibilities of the
    potential costumer. the credentials
    particular product in their
    regarding the product. lifestyles.
    10 ADD A FOOTER MM.DD.20XX
    Actions of Interested costumers-

    Researching over the product and other available


    options.
    Studying the pros and cons.
    Minutely analyzing the uses of product.
    Comparing the features of product.
    Trials

    11 ADD A FOOTER MM.DD.20XX


    Desire
    The desire drives the interested masses into the needy and willing mob.
    A perfectly created interest creates the craving into the costumers.
    The favorable disposition towards the product turns out in the form of desire..
    12 ADD A FOOTER MM.DD.20XX
    Qualities of desiring costumers-
    The motivation of costumers towards the
    product can be seen by the attitude and
    interaction of the costumer to the brand.
    Test trials
    Repeated inspections
    Works on the channels trough which the
    product can be easily captured.
    Seeking offers, discounts, services after
    sales etc.

    13 ADD A FOOTER MM.DD.20XX


    Action
    Although there may be desire for the
    product, the customer might not act on
    it. He might want to buy the product but
    he might NOT buy it. In such cases the
    customer needs to be induced.
    The induction can be done by providing
    fascinating offers and discounts.
    Already having a negotiating column.

    14 ADD A FOOTER MM.DD.20XX


    Satisfaction-
    When costumer feels proud for the decision
    that has been made by him, justifies the
    satisfection.
    The costumer satisfaction driver the future
    business of the brand so it becomes
    absolutely necessary to give the costumer
    always a channel into the later research and
    development programs.
    Costumers feedback towards the product is
    also necessary for costumer satisfaction.
    After sales services also secures the bonding
    15 ADD A FOOTER
    between brand and consumer. MM.DD.20XX
    SUMMARY
    Securing – Attention
    Gaining - interest
    Kindling- Desire
    Inducing – Action
    Building - Satisfaction

    16 ADD A FOOTER MM.DD.20XX


    A joint effort
    of
    Prashant kumar Rishikant Prashant
    vashistha kumar
    & Rishikant Minor- marketing Major marketing
    vashistha Roll-1700170034 Roll-17001700xx

    17 ADD A FOOTER MM.DD.20XX


    THANK YOU!
    Rishikant vashistha
    Phone:
    7300559976
    Email:
    [email protected]

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