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    Presented By:-: Prakash Bari Ritika Runnu

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    3prem
    1. Videocon was founded in 1984 by N.M.Dhoot and his three sons in technical collaboration with Toshiba Corporation of Japan. It manufactures consumer electronics like televisions, refrigerators, air conditioners, etc. 2. Within a decade, Videocon emerged as India's leading brand of Colour Televisions. It has also tied up with companies like Dolby, Samsung, and Necchi for various collaborations. 3. The study aimed to analyze consumer satisfaction levels and identify factors influencing purchasing decisions for Videocon products. It found that quality, price, and brand awareness were Videocon's key strengths while higher quality products were needed.

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    Presented By:-: Prakash Bari Ritika Runnu

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    3prem
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    1. Videocon was founded in 1984 by N.M.Dhoot and his three sons in technical collaboration with Toshiba Corporation of Japan. It manufactures consumer electronics like televisions, refrigerators, air conditioners, etc. 2. Within a decade, Videocon emerged as India's leading brand of Colour Televisions. It has also tied up with companies like Dolby, Samsung, and Necchi for various collaborations. 3. The study aimed to analyze consumer satisfaction levels and identify factors influencing purchasing decisions for Videocon products. It found that quality, price, and brand awareness were Videocon's key strengths while higher quality products were needed.

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    1. Videocon was founded in 1984 by N.M.Dhoot and his three sons in technical collaboration with Toshiba Corporation of Japan. It manufactures consumer electronics like televisions, refrigerators, air conditioners, etc. 2. Within a decade, Videocon emerged as India's leading brand of Colour Televisions. It has also tied up with companies like Dolby, Samsung, and Necchi for various collaborations. 3. The study aimed to analyze consumer satisfaction levels and identify factors influencing purchasing decisions for Videocon products. It found that quality, price, and brand awareness were Videocon's key strengths while higher quality products were needed.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    152 views23 pages

    Presented By:-: Prakash Bari Ritika Runnu

    Uploaded by

    3prem
    1. Videocon was founded in 1984 by N.M.Dhoot and his three sons in technical collaboration with Toshiba Corporation of Japan. It manufactures consumer electronics like televisions, refrigerators, air conditioners, etc. 2. Within a decade, Videocon emerged as India's leading brand of Colour Televisions. It has also tied up with companies like Dolby, Samsung, and Necchi for various collaborations. 3. The study aimed to analyze consumer satisfaction levels and identify factors influencing purchasing decisions for Videocon products. It found that quality, price, and brand awareness were Videocon's key strengths while higher quality products were needed.

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    Download as ppt, pdf, or txt
    of 23

    c 

    
     
    
     

    Presented By:-
    Prakash Bari
    Ritika Runnu
    ë ë
    ën1 984, Nandlal Madhavlal Dhoot (N.M.Dhoot), together with his
    three sons - Venugopal, Rajkumar and Pradeep - founded Vë in
    technical collaboration with the Japan-based Toshiba Corporation

    N.M.Dhoot Venugopal Dhoot Rajkumar Dhoot


    DVideocon VCR Ltd. in collaboration from Toshiba Japan

    DVideocon has tied up with Dolby Laboratories, USA, for use of


    Dolby Technology

    Dët collaborate with Samsung of Korea for manufacturing glass


    shells

    Dët has tied up plans with Akai to jointly flat new company to
    market the Akai range of products

    Dët had entered into a joint venture with Necchi group of ëtaly
     ë 
    ë 
    Dën 1984 Dhoot family launched Videocon ënternational Limited

    Dën 1987, Vë started manufacturing of B&W and color televisions

    DWithin a decade, Videocon emerged as ëndia͛s leading brand of


    Colour Televisions

    Dën 1989, the company launched home entertainment systems and


    air conditioners

    Dën 1995, the company introduced refrigerators and coolers

    Din the mid-1990s, Vë manufacture CRT glass shells at Gujarat


      ë  ëë
    Dï  

    DACHë VëNG PROGR SS

    DSUSTAëNëNG GROWTH

    DPURSUëNG C LL NC

    DTH SOUND OF C LL NC

    DFëRST WëTH TH B ST
     ë 
       

    DTo study the Quality of the product manufactured by Videocon


    D To find out the frequency of purchasing and reasons for preferring
    the Videocon goods.
    DTo study the awareness about Videocon rating in comparison to the
    other company͛s products.
    D To determine various factors which satisfy the consumers.
    D To study the factors which satisfy the consumers most about
    Videocon goods.
    D To determine the weighted average score of the factors of
    satisfaction.
     
     
    1.About Consumer Behaviour:-
    ët includes the study of what people
    Buy,Why they buy,when they buy,where they buy,how often they
    buy, and how often they use it

    2. FACTORS ëNFLU NCëNG CONSUM R B HAVëOUR


    D Cultural Factors
    D Social factors
    D Personal factors
    D Psychological Factors
         
    Here both ?   and 
      data are gathered

    ?       are the data that are collected from the


    following sources
    D Survey done in Nagpur
    D Dealer & distributors of Videocon at Nagpur.
    D Users & Non-users of Videocon Product at Nagpur

    r  
     
      are the information about company and its
    product that are available on its website or on other source.
    ëAre you aware of Videocon as brand?
    6 
       
        
    
    Õ 
    
    
     
    
    4.Do you have any Videocon product in home?
    X 
    
    
      
    
    Ú  
    
      
    ü  
     
       
    
    ¢ 
          
      
    
    ð      
      ë 
    ë   ë
      
    Videocon has excellent brand awareness
    2.Price of the Videocon is quite satisfactory to the people
    3.Good Geographical coverage
    4.Better product range
    5. conomically strong

      
    1.Still they need to increase the quality of the product more
    2.Poor in product body designing as compared to LG & Samsung
     ë

    DOnly 2.73% customer is not aware of Videocon as a brand.


    DT.V is the main sources to know about the brand.
    DFestival is main reason for buying of the consumer goods.
    DPrice is less as compare to other brand
    DConsumer is not satisfied by the Quality of the Videocon specially
    of T.V & D.V.D.
    Dën shop demonstrator (ëSD) in all dealers, because customer buy
    product on demonstration of product quality.
    DPoint of purchase (POP) material plays a vital role in sale of the
    brand
     ë

    DBetter scheme should be offered to retailers.


    DQuality of advertisements should be increased
    DTies up with finance company
    Dëmproving upon picture and sound quality
    DOffers and schemes should given to other times of the year also
    Dëncrease sharpness & improve contrast ratio.
    DRate stability is very important.
    DRestructuring of prices so that the middle class segment can be
    penetrated deeply.
    —— ëë 
    i     :-
    Business World
    Business Today

    N :-
    conomic Times
    Business Standard
      :
    www.financialexpress.com
    www.indianfoline.com
       

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