Essentials of Business Environment
Essentials of Business Environment
Essentials of Business Environment
ENVIRONMENT
Chapter 1
BUSINESS AND ITS
ENVIRONMENT
– AN INTRODUCTION
Chapter 1
Business and Its Environment
– An Introduction
Learning Objectives
The nature and scope of business
Shortlist characteristics of contemporary business
Define vision, mission and goals of business
Describe criticisms of business
Understand the nature of environment
Understand the process of environmental analysis
Suggest a suitable organisational arrangement for
scanning the environment.
Commodity Czars