Achieving A Circular Economy: How The Private Sector Is Reimagining The Future of Business

Achieving a Circular Economy: How
the Private Sector is Reimagining

the Future of Business
Nov 17, 2015 Presented by GreenBiz.com

Today’s Speakers
Jennifer Gerholdt
Director, Environment Program, U.S. Chamber of Commerce
Foundation, Corporate Citizenship Center
@USCCBiz4Good @JGerholdt
Andrew Morlet
CEO, Ellen MacArthur Foundation
@circulareconomy
John Ortiz
Director- Product Stewardship, HP
@hp
Elisabeth Comere
Director- Environment & Government Affairs, Tetra Pak, Inc. USA
@TetraPak_NA_Eco
John Davies
Vice President & Senior Analyst, GreenBiz Group
@GreenBiz
Webcast Hashtag: #GrnBz

Source:
Source:
Today’s Speakers
Jennifer Gerholdt
Andrew Morlet
@circulareconomy
John Ortiz
@hp
Elisabeth Comere
@TetraPak_NA_Eco
John Davies
@GreenBiz

INSIGHT & COMMUNICA-
EDUCATION BUSINESS
ANALYSIS TIONS &
& TRAINING & POLICY
PUBLISHING
Providing robust Inspiring learners to Catalysing Developing the
evidence about the re-think the future circular conceptual
benefits of the through the circular activities framework and
circular economy economy framework across the celebrating best
transition global economy practice
FOUNDATION PROGRAMME AREAS

GLOBAL PARTNERS
OTHER PARTNERS AND RELATIONSHIPS
CE100 CE100 - SATELLITES
CE100 AFFILIATES ACADEMIC AND OTHER EDUCATION PARTNERS
WHO WE ARE WORKING WITH

CIRCULAR ECONOMY - MATERIAL COST SAVINGS VALUE
Growth Within: A Circular
Economy Vision for a Competitive
Europe
• Structural waste
• Contribution of emerging technologies
• Implications of rebound effects
• Potential for greater utility and decoupling
• Impact on profitability
• Impact on GDP and employment
• Impact on environment and economic
resilience
CIRCULAR ECONOMY – BROADER VALUE ASSESSMENT

CIRCULAR ECONOMY - VALUE & BENEFIT LEVERS
CIRCULAR ECONOMY – BROADER VALUE IMPACT
THE USA OPPORTUNITY AND CHALLENGE
Today’s Speakers
Jennifer Gerholdt
Andrew Morlet
@circulareconomy
John Ortiz
@hp
Elisabeth Comere
@TetraPak_NA_Eco
John Davies
@GreenBiz

Scaling the circular economy at HP
• Product design – designing

out waste, materials use,
upgradeability
• New business models –
service-based solutions
• Reverse cycles – “closed
loop” recycling, reuse and
refurbishment
• Breakthrough innovation –
disrupting global supply
chains and manufacturing
HP PageWide technology
Product design eliminates waste
• Uses up to 94% less supplies
and packaging waste than
comparable laser printers
• Reduces carbon footprint of
printing up to 55% per printer
• Uses up to 84% less energy
while printing and up to 25%
less power overall1 than lasers
in its class
• Prints up to twice the speed
and half the cost per page of
other color lasers
• Meets ISO specifications for
use in cleanrooms
1 Using ENERGY STAR Total Energy Consumed (TEC) calculations.

HP Instant Ink
New business models, including Internet-connected printing
subscription services
• Printers generate up to 67% less waste per

printed page than conventional business
models
• Ink replacement cartridges automatically
delivered when printer is running low on ink
• Used cartridges returned to HP and fed
directly into “closed loop” recycling
program
• Customers can choose from different
monthly service plans based on pages
printed
• Enables customers to save up to 50% on
ink
HP “closed loop” recycling program
Reverse cycle solution featuring cross-industry collaboration and upcycling
• Manufacturing new ink cartridges

using returned cartridges and other
plastics contributes to circular
economy
• In five years, HP has helped divert
on average more than 1 million
water bottles per day
• More than 2.5 billion cartridges
produced using over 3 billion bottles
and 40 million hangers
• Recycled plastic has up to a 33%
smaller footprint than virgin plastic
• Enables HP to reduce fossil fuel
consumption by 54% and water
consumption by 75%
“Closed loop” recycled plastic progression
• Recycled PET (rPET)

– Five year development; Wave 1: rPET
implemented in 2005
• Recycled polypropylene (rPP)
– Three year development;
implemented in 2013 Wave 2: rPP
• Recycled high impact

polypropylene (r2P2)
– Less than 12 months
development; implementation Wave 3: r2P2
began in 2014
• More than 75% of HP inkjet
supplies contain “closed loop”
plastic
Keys to HP’s “closed loop” recycling success
Innovation in Partnering with Patience and

recycling and innovative persistence
RCP solutions suppliers through
With no precedent or Collaboration with development
roadmap, creativity partners leveraged process
and invention core competencies Management provided
essential team time and resources
for success
3D printing and HP MultiJet Fusion™ Technology
Breakthrough innovation will transform supply chains and
industries
• Additive manufacturing enables

unique structural designs with no
manufacturing waste 1 Speed
• Enable new part/service supply
chains for other industries
2 Quality
• Exact supply and demand
matching delivers ability to
economically produce small 3 Economics
quantities
• Analogy to digital print 4 Reliability
manufacturing with customized
product options that reduce waste
Summary – why circular economy?
• It is part of our DNA

• Leadership in products and
services
• It makes good business
sense
• Challenges
• Collaboration
• Disruptive innovation to
transform other industries
Today’s Speakers
Jennifer Gerholdt
Andrew Morlet
@circulareconomy
John Ortiz
@hp
Elisabeth Comere
@TetraPak_NA_Eco
John Davies
@GreenBiz

About Tetra Pak:
Protecting What’s Good
“A package should save more than it costs” – Dr. Ruben Rausing
/
2
Developing and Deploying
Best Practices
• 43% of 2014 supply

was certified
• 100% of paperboard
met controlled wood
requirements
Recycling Alone Is Not Enough
Expanding carton recycling while
increasing share of renewable content
Renewability Recycling
A Better
Packaging
Choice
• Average 74% • Over 55% of

paper US HH have
access to
• Green PE for
carton
caps
recycling in 48
• Green PE for States
packaging
coating
EC/06.10.14
Innovation On the Front End
Advantages
1. Long term business growth: Secured long term supply of resources,

retailer pressure, consumer demand
2. Better risk management: More reliable supply chain with less
business disruption around supply of resources, better ability to
manage costs and experience less price volatility.
3. Brand equity and reputation: Ability to make an emotional connection
with consumers as the awareness around resource scarcity grows;
ability to meet climate change goals
/ 33
The Way Forward
• Consensus
• Collaborative Approaches
• Common Understanding
Today’s Speakers
Jennifer Gerholdt
Andrew Morlet
@circulareconomy
John Ortiz
@hp
Elisabeth Comere
@TetraPak_NA_Eco
John Davies
@GreenBiz

Thank you for joining us. For
more information, visit:
uschamberfoundation.org/corporate-citizenship-center
greenbiz.com

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Achieving a Circular Economy: How

the Private Sector is Reimagining

Nov 17, 2015 Presented by GreenBiz.com

Webcast Hashtag: #GrnBz

Webcast Hashtag: #GrnBz

FOUNDATION PROGRAMME AREAS

OTHER PARTNERS AND RELATIONSHIPS

CE100 CE100 - SATELLITES

CE100 AFFILIATES ACADEMIC AND OTHER EDUCATION PARTNERS

WHO WE ARE WORKING WITH

CIRCULAR ECONOMY – BROADER VALUE ASSESSMENT

Webcast Hashtag: #GrnBz

• Product design – designing

1 Using ENERGY STAR Total Energy Consumed (TEC) calculations.

• Printers generate up to 67% less waste per

• Manufacturing new ink cartridges

• Recycled PET (rPET)

• Recycled high impact

Innovation in Partnering with Patience and

• Additive manufacturing enables

• It is part of our DNA

Webcast Hashtag: #GrnBz

“A package should save more than it costs” – Dr. Ruben Rausing

• 43% of 2014 supply

• Average 74% • Over 55% of

1. Long term business growth: Secured long term supply of resources,

Webcast Hashtag: #GrnBz

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