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    Comparison Between KFC & Chief: Group Members: Zartashiya Arshad Shafaq Sherwani Nyla Nizam Umair Durrani

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    Mian Muhammad Haseeb
    KFC and Chief are two popular fast food chains in Pakistan that were compared. For food quality, most people thought KFC's food was better and tastier. However, for services, customers felt Chief's employees were more patient taking orders. While both served food hot and fresh, many felt service was slow. Most also dined regularly at Chief over KFC. In terms of price, over 60% felt Chief offered better value for money.

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    Comparison Between KFC & Chief: Group Members: Zartashiya Arshad Shafaq Sherwani Nyla Nizam Umair Durrani

    Uploaded by

    Mian Muhammad Haseeb
    36 views21 pages
    KFC and Chief are two popular fast food chains in Pakistan that were compared. For food quality, most people thought KFC's food was better and tastier. However, for services, customers felt Chief's employees were more patient taking orders. While both served food hot and fresh, many felt service was slow. Most also dined regularly at Chief over KFC. In terms of price, over 60% felt Chief offered better value for money.

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    Chief vs Kfc

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    KFC and Chief are two popular fast food chains in Pakistan that were compared. For food quality, most people thought KFC's food was better and tastier. However, for services, customers felt Chief's employees were more patient taking orders. While both served food hot and fresh, many felt service was slow. Most also dined regularly at Chief over KFC. In terms of price, over 60% felt Chief offered better value for money.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    36 views21 pages

    Comparison Between KFC & Chief: Group Members: Zartashiya Arshad Shafaq Sherwani Nyla Nizam Umair Durrani

    Uploaded by

    Mian Muhammad Haseeb
    KFC and Chief are two popular fast food chains in Pakistan that were compared. For food quality, most people thought KFC's food was better and tastier. However, for services, customers felt Chief's employees were more patient taking orders. While both served food hot and fresh, many felt service was slow. Most also dined regularly at Chief over KFC. In terms of price, over 60% felt Chief offered better value for money.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    of 21

    Comparison Between

    KFC & CHIEF

    Group Members:

    Zartashiya Arshad
    Shafaq Sherwani
    Nyla Nizam
    Umair Durrani
    INTRODUCTION:
    KFC
    • KFC is the world largest and most well known chicken
    restaurant chains with more the 10 thousand locations
    worldwide in 80 countries. KFC and its franchised
    employees are more then 200 thousand in all over the
    world.
    • KFC is the part of Tricon. Tricon is the world largest
    restaurant group, with in nearly 100 countries around the
    world. In 1997, KFC franchised with Gray Mecanza
    International and started work in Pakistan. With in nine
    years KFC has 26 branches in Pakistan. Rawalpindi branch
    started work in 1999 and in Islamabad in August 2002.
    INTRODUCTION:
    CHIEF
    • Chief, one of the best fast food restaurants in Peshawar
    offers a wide and varied menu to customers specializing in
    quality burger & chicken products. They offer products
    that have appeal to all ages and tastes
    • Chief continually strives to develop products that are
    innovative, price competitive and offer maximum
    enjoyment and convenience to customers. Recent
    technological investments such as the installation of new
    machines, ovens have ensured consistency of products and
    the development of new products to its menu list.
    OBJECTIVES
    • The Objective of the research was to
    compare the different attributes like food
    quality, services, environment and prices of
    the two competitors. Our aim was to
    compare those attributes with each other
    from those customers who visited both KFC
    & CHIEF.
    GENDER
    AGE

    Most of the research was conducted from ages between 15-25.


    How often Do you dine at

    The results show that more people dine regularly at CHIEF then in KFC.
    QUALITY
    The Quality of Food was Excellent

    Most of the people think that quality of food at KFC was better then in
    CHIEF
    The Food was Tasty and Flavorful

    More People Believes that the food at KFC was more tasty then the food
    in CHIEF.
    The food was served Hot & Fresh

    Most of the Customers of both KFC and CHIEF agree that the food was served
    hot & fresh.
    SERVICES
    Employees were patient when
    taking orders

    When it comes to taking orders customers think that CHIEF employees


    takes order more patiently then KFC. REASON???
    I was served promptly

    44% of customers of KFC and 32% of CHIEF customers believe that they
    were served promptly, which shows that services are poor.
    The Overall Service was excellent

    The overall Services at KFC is better then CHIEF


    Environment
    Availability of sauces, utinsils,
    napkins, etc. was good

    KFC provides better value added services.


    The menu card was easy to read

    The Menu card at CHIEF was more easy to read then KFC.
    Reasons ????
    Price
    Thinking about the value for
    money, how would you describe
    the food at your favorite
    Restaurant

    More then 60% of CHIEF customers think that CHIEF offered food
    reasonably in terms at value.
    Conclusion
    • The quality of food was better at KFC.
    • Overall services at KFC was better.
    • Environment at CHIEF was good.
    • CHIEF offered food at reasonable prices.

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