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Qualitative and Quantitative Research

Qualitative and quantitative research differ in their approaches and objectives. Qualitative research uses exploratory, subjective methods like interviews and observations to understand peoples' feelings and develop insights, while quantitative research employs objective, structured techniques like surveys and statistics to examine relationships between variables and draw conclusions from large random samples. Both approaches provide unique and complementary ways to analyze data and topics in the social and human sciences.

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Meizen Delos Reyes
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20 views3 pages

Qualitative and Quantitative Research

Qualitative and quantitative research differ in their approaches and objectives. Qualitative research uses exploratory, subjective methods like interviews and observations to understand peoples' feelings and develop insights, while quantitative research employs objective, structured techniques like surveys and statistics to examine relationships between variables and draw conclusions from large random samples. Both approaches provide unique and complementary ways to analyze data and topics in the social and human sciences.

Uploaded by

Meizen Delos Reyes
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PPTX, PDF, TXT or read online on Scribd
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QUALITATIVE AND

QUANTITATIVE RESEARCH
BASIS FOR COMPARISSON QUALITATIVE RESEARCH QUANTITATIVE RESERCH

MEANING Qualitative Research is a Quantitative Research is


method of inquiry that a research method that
develops understanding is used to generate
on human and social numerical data and hard
sciences, to find the way facts by employing
people think and feel. statistics, logical and
mathematical
technique.
APPROACH Subjective Objective

RESEARCH TYPE Exploratory Conclusive

SAMPLING Purposive Random

DATA Verbal Measurable


INQUIRY Process-oriented Result-oriented

ELEMENTS OF ANALYSIS Words, pictures, and Numerical data


objects
BASIS FOR COMPARISON QUALITATIVE RESEARCH QUANTITATIVE RESEARCH

OBJECTIVE To explore and discover To examine cause and


ideas used in and effect relationship
ongoing processes between variables
METHODS Non-structured Structured techniques
techniques like in-depth such as surveys,
interviews, group questionnaires and
discussions observations.

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