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    An Organization Study On ("Dropping in Footfalls of Reliance Trends ")

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    Daniel_johnwesley
    This document summarizes a study on declining footfalls at Reliance Trends stores in Bangalore. Key findings include that about half of respondents were aware of Reliance Trends but less than half had visited a store, and less than half of those had made a purchase. Reasons for not visiting or purchasing included perceptions of high prices, limited variety, and low quality. Suggestions to improve footfalls include promotions, expanding product ranges and varieties, and improving quality and timely replenishment of stock. Increased awareness programs are also recommended.

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    An Organization Study On ("Dropping in Footfalls of Reliance Trends ")

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    156 views16 pages
    This document summarizes a study on declining footfalls at Reliance Trends stores in Bangalore. Key findings include that about half of respondents were aware of Reliance Trends but less than half had visited a store, and less than half of those had made a purchase. Reasons for not visiting or purchasing included perceptions of high prices, limited variety, and low quality. Suggestions to improve footfalls include promotions, expanding product ranges and varieties, and improving quality and timely replenishment of stock. Increased awareness programs are also recommended.

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    Daniel 09skcma017

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    This document summarizes a study on declining footfalls at Reliance Trends stores in Bangalore. Key findings include that about half of respondents were aware of Reliance Trends but less than half had visited a store, and less than half of those had made a purchase. Reasons for not visiting or purchasing included perceptions of high prices, limited variety, and low quality. Suggestions to improve footfalls include promotions, expanding product ranges and varieties, and improving quality and timely replenishment of stock. Increased awareness programs are also recommended.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    156 views16 pages

    An Organization Study On ("Dropping in Footfalls of Reliance Trends ")

    Uploaded by

    Daniel_johnwesley
    This document summarizes a study on declining footfalls at Reliance Trends stores in Bangalore. Key findings include that about half of respondents were aware of Reliance Trends but less than half had visited a store, and less than half of those had made a purchase. Reasons for not visiting or purchasing included perceptions of high prices, limited variety, and low quality. Suggestions to improve footfalls include promotions, expanding product ranges and varieties, and improving quality and timely replenishment of stock. Increased awareness programs are also recommended.

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    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    of 16

    An Organization study on

    (“Dropping in footfalls of Reliance Trends ”)

    By
    Daniel John Wesley
    REG.No:09SKCMA017

    EMPOWERING MINDS

    ACHARYA INSTITUTE OF MANAGEMENT AND SCIENCES 1ST


    CROSS, 1ST STAGE, PEENYA
    Company Profile

    • Company : Reliance Retail

    • Subsidiary Company : Reliance Trends

    • Founded : 2007

    • Headquarters : Bangalore

    • Chairman and Managing Director : Shri Mukesh Ambani

    • Stores at Bangalore city : Reliance Trends at Mantri mall,


    Richmond Road and Jayanagar
    Stock : Listing and Performance over time  
     As Reliance Retail Limited is a subsidiary of Reliance Industries Limited it is not
    listed separately on any stock exchange, it can only impact the prices of Reliance
    Industries Limited. According to RIL’s annual report for 2009-10

    • Turnover : Rs. 200,400 crore ($ 44,632 million)

    • PBDIT : Rs.33,041 crore ($ 7,359 million)

    • Cash Profit : Rs. 27,933 crore ($ 6,221 million)

    • Net Profit : Rs.16,236 crore ($ 3,616 million)

    • Net Profit 10 years CAGR : 21%

    • Total Assets : Rs. 251,006 crore ($ 55,903 million)


    Strategic Intent
    VISION
    To make RIL one of the most innovative companies in the world
    and to achieve breakthrough growth in revenues and profits by
    creating and implementing sustainable solutions.

    MISSION
    To be the most admired and successful organised retail company
    in India that materially enhances the quality of life of every
    Indian.
    Competitors

    • Lifestyle
    • Shoppers Stop
    • Pantaloons
    • Max
    • Marks & Spencer
    • Local market vendors
    Organization Structure
    Swot Analysis
    Strengths Weaknesses
    •Relaince Retail is financially sound. •Acute lack of awareness about the store.
    •Primary location of the stores ensures good •Most customers visit the store only when
    footfall. passing by.
    •Low prices of the merchandise attract •Visual merchandising of the has to be
    customers. improved.
    •The concept of selling the merchandise in •Display needs to be changed.
    coordination is the unique selling •Lack of external brands is also a major
    proposition of the brand and adds to the constraint in the store.
    convenience of the customers.

    Opportunities Threats
    •RTL have an advantage because its concept •More stores of Reliance Trends have to be
    redefines value retailing. opened across various places in Bangalore.
    •Value retail is associated with RT offers, •Negligible awareness about the presence of
    fresh stock at such low price and thus store in other areas.
    stands apart. •Expansion strategy other VFM formats.
    •The store offers in-house labels and thus •There is a cut throat competition from
    has freshness associated with it. stores like “lifestyle, Pantaloons, Showoff
    •Brand name of reliance has a lot of prestige and Shoppers Stop” respectively.
    attached with it.
    Special Task
    “A Study on Dropping in footfalls of Reliance Trends“

    Objectives
    • The main objective of the study is to find out reason for drop
    in footfalls, To know awareness level of consumers
    Research Methodology
    • DESCRIPTIVE TYPE
    • TOOLS OF DATA COLLECTION
    1. Personal interview
    2. Questionnaire
    • SAMPLE SIZE – 120
    • SOURCES OF DATA
    1. PRIMARY DATA
    2. SECONDARY DATA
    • STATISTICAL TOOLS : GRAPHS & CHARTS
    Findings
    • Out of 120 respondents 59 i.e., nearly 49% are aware of Reliance
    trends

    • Out of 59 respondents 44 visited store i.e., 75%.

    • Out of 44 respondents 20 shopped at reliance trends i.e., 45%.

    • 61 respondents out of 120 were not aware of Reliance Trends store


    i.e., more than 50%.

    • Among those who were aware many of them did not visit or shop at
    reliance trends store as there perception about store was not good.
    Findings
    This was clear by knowing reason for not visiting
    store and not purchasing even after visiting. Some
    of the reasons given by them are listed below:

    • Too expensive
    • Less variety
    • Did not like clothes for baby, over pricing
    • No stylish dresses available
    • Sub-standard quality
    • No I never thought of visiting
    Findings
    Moreover people are least interested in shopping
    when they visit mall. Many of them gave different
    reasons for visiting mall, some of them are:

    • Lunch, To meet friends


    • Meeting friends, movie
    • Shopping
    • To eat out
    • To meet friends
    Suggestion & Conclusion

    SUGGESTION
    • Promotions
    • Introduce wide range and variety
    • Improve quality of clothing
    – Many customers do not get size they are looking for and are disappointed. There
    should be proper and timely stock replenishment done at the store level.

    CONCLUSION
    • The consumer is more interested in range and quality of the products
    rather than the price. Bringing customer into store may be easy, but once
    they enter the store they should get what they want.

    • Consumers have high expectations from Reliance Trends regarding


    pricing, they expect good collection of clothes at much cheaper price.

    • A lot of awareness programs may help in getting better footfalls.


    My Learnings
    • Communications skills are very important to communicate with different
    types of existing products

    • One mistake with a customer can result in loosing 100 customers. This
    is the strength of a customer which anyone has to always keep in mind
    while dealing with them.

    • Product knowledge is very important to convince the customer.


    My Learning contd
    From organizational study,
    • I learned how organizations works with different organizational structure
    and its functions, how each and every member of company coordinating
    with each other , everything is well planned and they act according to plan

    • From top level management to lower level of management there is proper


    communication channel between employee and manager .they follow a
    proper hierarchy.

    • Marketing strategies of the company.

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