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    What Executive Thinks About Information Management

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    sandyjbs
    The document discusses a study by Outsell on how executives view information management. Some key findings include: - Executives see access to good information as crucial for making strong business decisions and gaining a competitive advantage. - Information management must closely align with organizational goals and objectives. - There is a lack of awareness among executives about the information management function and what it does. - Executives want information management to facilitate knowledge sharing across the organization.

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    What Executive Thinks About Information Management

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    sandyjbs
    26 views16 pages
    The document discusses a study by Outsell on how executives view information management. Some key findings include: - Executives see access to good information as crucial for making strong business decisions and gaining a competitive advantage. - Information management must closely align with organizational goals and objectives. - There is a lack of awareness among executives about the information management function and what it does. - Executives want information management to facilitate knowledge sharing across the organization.

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    WHAT EXECUTIVE THINKS ABOUT INFORMATION MANAGEMENT

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    The document discusses a study by Outsell on how executives view information management. Some key findings include: - Executives see access to good information as crucial for making strong business decisions and gaining a competitive advantage. - Information management must closely align with organizational goals and objectives. - There is a lack of awareness among executives about the information management function and what it does. - Executives want information management to facilitate knowledge sharing across the organization.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    26 views16 pages

    What Executive Thinks About Information Management

    Uploaded by

    sandyjbs
    The document discusses a study by Outsell on how executives view information management. Some key findings include: - Executives see access to good information as crucial for making strong business decisions and gaining a competitive advantage. - Information management must closely align with organizational goals and objectives. - There is a lack of awareness among executives about the information management function and what it does. - Executives want information management to facilitate knowledge sharing across the organization.

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    Attribution Non-Commercial (BY-NC)
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    Download as pptx, pdf, or txt
    of 16

    What Executives Think About

    Information Management

    Submitted By:
    Shagun Bali(09609191)
    Danish Khan(09609071)
    Anurag Srivastava(09609108)

    8/6/2010 What executives think about Information Management 1


    Introduction: Outsell

    • Outsell is a worldwide syndicated research and advisory firm that delivers


    must-have intelligence and advice to publishers and information providers.
    •They analyze markets, companies, and trends, and provide fact-based
    recommendations for high-level executives and product development, marketing,
    and strategy teams.
    • They work with information managers to benchmark spending and demonstrate
    best practices.
    •Outsell invests significantly in original research each year to guide clients in
    optimizing their strategies, plans, and performance.

    8/6/2010 What executives think about Information Management 2


    Methodology
    The following 2 types of data are required from the respective
    sources:
    •The qualitative data on executives comes from Outsell’s past qualitative
    research with IM stakeholders and from recent interviews with five executives
    in corporate (finance, high-tech, and pharmaceutical), government, and
    academic institutions conducted specifically for this Briefing.
    •For the quantitative data in this briefing, Outsell relied on two sources. They
    drew data about IM activities from their annual Information Management
    Benchmarks survey, housed in our Information Markets & Users Database.
    •Data on end-user preferences was collected in their User Market survey, and
    includes approximately 407 respondents in executive management positions
    across sectors (corporate, education, government, healthcare) and industries

    8/6/2010 What executives think about Information Management 3


    Perspective on IM

    Good Decisions Depend on Good Information

    • Information is the foundation on which decisions are made, another danger


    is not having the right information, exposing companies to risk.
    • To make strong business decisions we should have the best, most timely
    information. If we don’t have the correct information, we may make faulty
    decisions.
    • “Knowing what we know” is another imperative put forth by one
    executive, who believes that a company’s ability to capture and share its
    information and knowledge will absolutely increase its competitive
    advantage

    8/6/2010 What executives think about Information Management 4


    Perspectives on IM

    IM Must Align with Organizational Goals

    • “The key things for the future are to stay connected to the business, to
    align with business strategy, and be proactive.”
    • Outsell encourages information professionals to align their functions with
    their organizations’ strategic goals and objectives.
    • In the survey, Executives they spoke with were emphatic about the need
    for IM leaders to understand the business of their organizations and direct
    their focus and efforts on organizational objectives.

    8/6/2010 What executives think about Information Management 5


    Perspectives on IM
    More Visibility Required

    • According to the Out sell's survey 82% of Executives respondents said their
    organizations did not have such a function. Moreover, in all non-executive job
    categories, only 41% say their institutions have no such function.
    • In Outsells opinion, this vast difference likely points to a stunning gap in
    executives’ awareness of IM functions.
    • They cite a lack of organizational awareness of the IM function and its
    capabilities, especially at the highest levels, characterised by the following
    suggestions
    – “Lots of selling needs to go on…Senior people don’t have a clue that the
    library is evolving and continues to evolve…”
    – “Send reminders to managers to improve awareness of what the information
    function does. Do periodic marketing to stay in front of people’s awareness.”
    – “Raise awareness! Customize reports for executives. Meet with them to talk
    specifically about the research and its business impact.”

    8/6/2010 What executives think about Information Management 6


    A Holistic View of Information

    • Many of the leaders envision IM as pivotal in facilitating knowledge


    sharing and exchange in two ways:
    1. by connecting disparate organizational repositories of information
    2. by linking together people and communities to share expertise and
    knowledge.

    8/6/2010 What executives think about Information Management 7


    What executives say about information
    management
    • IM’s most important role as working with IT folks to ensure “findability
    and that information assets are logically and cogently linked together.”
    • “The IM group specializes in connecting people with what they need.
    They provide an architecture – a map – of where all the company
    information assets are and how they relate to each other.”
    • IM’s most important role as a “repository of the organization’s
    knowledge and resources” with a secondary responsibility to “be
    consultants to facilitate transfer of that knowledge.”

    8/6/2010 What executives think about Information Management 8


    The Challenge of Performance Measures

    • Executives said that a key to solving the value equation is to show


    successes tied to enterprise goals. Another strategy for demonstrating IM’s
    value is to play directly into executives’ needs for information
    • Another key measure is customer satisfaction especially because of the
    difficulty of directly tying IM’s work to business productivity or success,
    such as driving innovation or entering a new market.
    • Another recommended looking at cost savings derived from the efficiency
    and effectiveness of using research specialists instead of everyone doing
    their own research and buying all their own subscriptions and content.
    • IM’s value can be made more visible by raising awareness through
    customized reports and then meeting with executives to talk with them
    specifically about the business impact – to that specific business unit – that
    IM’s research and information has had.

    8/6/2010 What executives think about Information Management 9


    IM and Executives: Gaps and Opportunities
    • Information professionals aim to bolster their value proposition should
    focus on channels and opportunities for better communication with
    executives, increased integration into the business, and tighter alignment
    with organizational imperatives.
    • Yet, IM leaders in general do not actively pursue strategic management
    practices that help them get closer to executives. Fewer than one-quarter
    (21%) of information managers use executive advisory boards – with the
    least activity (14%) occurring in the corporate sector.
    • Information managers overall are slightly more likely (26%) to reach out to
    stakeholders specifically about decisions on content spending, most likely
    since IM relies on them for funding.

    8/6/2010 What executives think about Information Management 10


    Executives as Users: Opportunities for IM

    • Specific opportunities for IM is to go out into the organization and


    understand requirements by talking to executives, and those who are close
    to them.
    • This will enable information professionals to identify and stay in step with
    their organizational leaders and specific issues and needs.

    8/6/2010 What executives think about Information Management 11


    Some avenues to be considered on basis of Out sell's research
    on executives’ preferences for and behaviours with information

    • Go mobile : Eighty percent of executives in Outsell's Information Markets &


    Users Database use wireless handheld devices while the majority of use is for
    phone calls or text messages, a full 22% of executives receive news and other
    media on their devices .This is an easy way to put real time, critical information
    literally in the hands of a decision-maker whenever and wherever one needs it.
    • Blog your way onto executives’ radars: A surprising number of executives (44%)
    count blogs among the way they consume information. By getting a handle on top
    executives’ blog preferences and sources one has the opportunity to connect them
    to other.
    • Monitor and report on the competition: Forty percent of executives – across all
    segments and industries – cite the lack of competitive information as their No. 1
    information gap. It is critical to understand the business and the competitive
    landscape in order to deliver the “right stuff” to the organization. IM has an
    additional opportunity to pump up the value of competitive tracking by
    summarizing, synthesizing, and providing analysis in an easily digestible format.

    8/6/2010 What executives think about Information Management 12


    • “Do for” may be the ticket: Executives average more time per week (12
    hours) on information tasks and spend 14% more time looking for
    information than others do. Information professionals might consider a
    specially designed, high-touch, highly customized tier of service to drive
    down wasted time and ratchet up productivity around executive
    information consumption.
    • What’s the internet got that you haven’t: Only 13% of executives turn to
    their organizations’ intranets or portals when seeking information Sixty-
    five percent of executives use the internet as their first choice .This means
    that executives are not using the portals and platforms that IM spends good
    money and time to develop, and if they perceive the internet as the go-to
    source, it’s no wonder that IM funding is increasingly hard to maintain.

    8/6/2010 What executives think about Information Management 13


    IMPERATIVES FOR INFORMATION MANAGERS

    Segment and
    Talk to your Show value
    Target your
    own executives through action
    audience

    Drive awareness Enlist executive Think like


    of IM support an executive

    Think
    expansively

    8/6/2010 What executives think about Information Management 14


    CONCLUSION

    Executives talked to were Following the imperatives,


    clear about the IM leaders can make a
    importance and value of gateway to the real
    information knowledge.

    The survey shows that if there’s one magic bullet when it


    comes to metrics, it’s to tie IM deliverables to business
    impact, both short-term and long-term.

    8/6/2010 What executives think about Information Management 15


    8/6/2010 What executives think about Information Management 16

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