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Case Study

The document outlines Madhya Pradesh's tourism strategies which include promoting the state's World Heritage Sites, improving connectivity and infrastructure to increase tourist traffic, and marketing custom packages to increase tourist spending and duration of stays. The government aims to establish MP as a premier tourism destination through policies like allowing 100% foreign investment in tourism, identifying special tourism zones, and public-private partnerships for development. In 2013, MP contributed 5.4% of India's total tourist visits and saw over 2.8 lakh foreign and 6.3 crore domestic arrivals.

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Shanu Jain
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169 views10 pages

Case Study

The document outlines Madhya Pradesh's tourism strategies which include promoting the state's World Heritage Sites, improving connectivity and infrastructure to increase tourist traffic, and marketing custom packages to increase tourist spending and duration of stays. The government aims to establish MP as a premier tourism destination through policies like allowing 100% foreign investment in tourism, identifying special tourism zones, and public-private partnerships for development. In 2013, MP contributed 5.4% of India's total tourist visits and saw over 2.8 lakh foreign and 6.3 crore domestic arrivals.

Uploaded by

Shanu Jain
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Some facts

include:
Key focus sector
of Growth by MP
Government

World Heritage
Sites Sanchi,
Khajuraho and
Bhimbetka

Vision To promote balanced and sustainable


tourism which enables socio-economic Rank in
development and to establish MP as a Domestic Tourist
destination that provides a complete tourism Arrival
experience
Marketing Strategies:
1. Tourism friendly images
• Amenities
• Help Center
• Tour Guides

2. Marketing MP as a tourism state


• Public Relation and Advertising Agencies
• Tourist Information Offices
• Strong trade relationship
• Satellite Offices

3. Increasing tourist traffic to MP


• Improving connectivity
• Infrastructure development
• Bullet train ..! Chennai - Bhopal Attracting
tourists from South India
4. Increasing Tourist arrivals
• Promote Sanchi in the market of Japan, Korea
and Thailand for Buddhist pilgrim tourists.
• Market MP to film producers and attract film
units Market custom build packages for LTC
traffic from PSU’s

5. Increase the stay of duration of tourists


• Develop a meditation center at Sanchi for
Buddhists

6. Increasing the expenditure of tourists


• Improve the quality of handicraft products
and increase their sales
• Set up outlets for sale of honey, silk and
cottage industry products
• Establish approved sales outlets for well-
known Chanderi, Maheshwari and Kosa Silk
sarees
Tourism Campaign
Provisions by Government:-
 The Government has allowed 100% foreign investment
under the automatic route in the hotel and tourism related
industry
 Subsidy to regional airlines
 Identification of 16 special tourism zones
 Skill development and employment oriented training for
youths.
 establishment of State Tourism Council and District
Tourism council to promote culture and tourism related
programs.
 Latest amendments were made in policy in 2014
• Promoting private investment
• Undertaking appropriate development through PPP
Tourist Footfall
 Madhya Pradesh contributed 5.4% in the total tourist number of India in the year
2013.

 Foreign tourists arrivals were recorded at 2.81 lakh in 2013 and the domestic
tourists visits were 6.3 crore.
 The tourism sector accounted for 2.7 % in Gross State Development Product and
1.9% in state employment in India
Conclusion

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