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Business Intelligence Case Study: Godrej Industries Limited

Godrej Industries Limited implemented a new Business Intelligence solution using Microsoft SQL Server and Analysis Services to address limitations in their previous Oracle Express system. The new solution provides flexible reporting, analysis and dashboard capabilities to various levels of management across different business units. It delivers technical benefits like lower costs, easier use and maintenance as well as business benefits like faster decision making, improved customer service and a holistic view of business data.

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121 views14 pages

Business Intelligence Case Study: Godrej Industries Limited

Godrej Industries Limited implemented a new Business Intelligence solution using Microsoft SQL Server and Analysis Services to address limitations in their previous Oracle Express system. The new solution provides flexible reporting, analysis and dashboard capabilities to various levels of management across different business units. It delivers technical benefits like lower costs, easier use and maintenance as well as business benefits like faster decision making, improved customer service and a holistic view of business data.

Uploaded by

arunDJ
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Business Intelligence

Case Study
Godrej Industries Limited
Introduction

Godrej Industries Ltd.

oleo- food refined oil, medical


tetra pack diagnostics
chemica product fruit and real
ls s beverages. estate.
The Godrej group executes its
business using the following entities:

 8 Factories
 38 CFAs (Carrying and Forwarding Agents)
 1250 Distributors
USERS

Management Middle Management Decision makers

Business Head

Senior Management.

Finance Management

Commercial and Logistic Management

Brand Managers

Sales Managers
Problem Identification
 Godrej have MFG-PRO systems implemented
at each location.
 Godrej had Oracle Express based system for

creating MIS reports using a data warehouse.


 maintenance cost of the Oracle Express based

system was very high.


 earlier system required lot of coding to clean

up and accumulate data.


 The system was available only to a selected
few personnel in head office.
 It was technically extremely difficult to

expose the system to personnel outside the


corporate head office.
 Due to these limitations, all aspects of
business information was not a part of the
Oracle Express based data warehouse.
 For these reasons it was necessary to move to

a more productive and convenient system for


managing the data warehouse and creating
flexible BI reports.
Solution
 So Godrej decided to migrate the data
warehouse and the reports to the Microsoft
platform.
 which uses MS SQL Server 2000 for the Data

warehouse, MS SQL Server 2000 Analysis


Service for creating OLAP Cubes.
 IIS 6 as the web server and Internet explorer

5.5 or later as the client browser.


 Godrej CIO Mr. Mani Mulki entrusted the work
of creating a SQL Server based BI solution to
Maestros Mediline Systems Ltd.
 Maestros has now developed an Extranet BI

application for keeping track of their Sales,


Finance and Performance of several SBU’s.
Respective Modules
Godrej Consumer Products Limited (GCPL).

GCPL-Finance. GCPL-Sales.

I) Primary Sales

ii) Secondary Sales

iii) ERIS
Godrej Industries Limited (GIL).

GIL Sales and costing. Performance Report.


BI Infrastructure
Technical Benefits
 Low cost and minimal user training as the users
are familiar with Excel.
 More robust and flexible platform.
 No need of separate client tools to be installed as
Internet Explorer is used as the client.
 Extendibility of the solution.
 Dynamic user interface with pivot table
functionality.
 Less processing time compared to previous
system.
 User can customize the view of data.
 The reports are displayed in different formats i.e.
using of charts.
Business Benefits
 Valuable transactional information is available to
employees much faster than before.
 Enhanced reporting and analysis improve business
decision making.
 Solution helps improve customer service because
employees are better informed.
 Easily integrate data from a wide range of operational and
enterprise data sources, and gain competitive advantage
through a holistic view of your business.
 Gain an integrated view of all the business data as the
foundation for traditional reporting, OLAP analysis,
scorecards, and data mining.
 Deeper analysis of data.
 Powerful environment for new business intelligence tools.

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