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2.1 The Strategic Note Example English

The document summarizes the leather goods industry in India. It provides an overview of Centre Technique du Cuir, which provides quality assurance and training services for the leather industry globally. It then discusses the market for leather goods in India, noting that production and footwear sales have seen significant growth. Major competitors in the industry are also mentioned. Drivers of further growth are said to include companies shifting production to India from China and new regulations pushing research into more sustainable leather production. The document recommends that CTC take advantage of the growing industry in India by filling gaps in consultancy and assisting with meeting international standards.

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59 views20 pages

2.1 The Strategic Note Example English

The document summarizes the leather goods industry in India. It provides an overview of Centre Technique du Cuir, which provides quality assurance and training services for the leather industry globally. It then discusses the market for leather goods in India, noting that production and footwear sales have seen significant growth. Major competitors in the industry are also mentioned. Drivers of further growth are said to include companies shifting production to India from China and new regulations pushing research into more sustainable leather production. The document recommends that CTC take advantage of the growing industry in India by filling gaps in consultancy and assisting with meeting international standards.

Uploaded by

helloamit1991
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PPT, PDF, TXT or read online on Scribd
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Leather Goods Industry

Manisha Misra
HEC MBA Class of 2010
Agenda

o Company overview
o Market overview
o Competitors
o Drivers of Growth
o Recommendations
Company Overview
Centre Technique du Cuir
 Quality assurance, consultancy and training services for
leather goods and footwear industry

 Over 100 years of accumulated expertise

 Subsidiaries in 13 countries and inspection offices over 4


continents

 Comprehensive and ever expanding R&D program and


competitive intelligence system
Market Overview
Leather industry is concentrated mostly in
the cities of New Delhi, Agra and Chennai

India - 3% of international
share in leather trade

China - 17% extra market


share.

Source: http://blog.mapsofindia.com/category/india-business/
A significant growth trajectory for production of
tanned and dressed leather in India

Source: Production of Tanned and Dressed Leather, Luggage, Handbags, Saddlery, Harness and Footwear, ISIC Classification 19: Euromonitor International
from national statistics/UN/OECD
Footwear sales is also rising to new highs
in Indian market

 Footwear market value grows 11% in 2008 to


reach a value of Rs 61.8 billion

 Women’s footwear value grows highest at


15.1% year on year

 In 2010, the footwear market value is expected


to grow at CAGR of 12.2%

Source: Euromonitor Report – “Footwear - India”, Oct 2009


Demands for Leather
Leather has its dedicated trade fairs all
over in main cities of India
Competitors for CTC
Main Indian players in technological and
design development of leather

 Central Leather Research Institute, Chennai

 Footwear Design & Development Institute,


NOIDA

 National Institute of Fashion Technology, New


Delhi

Source: Euromonitor Report – “Footwear - India”, Oct 2009


Drivers of Growth
Leather production and processing very
likely to grow further in India

 Leading footwear players like Adidas, Puma and


Nike are likely to channel a part of their
purchase and production from China to India.

 India has one of the largest raw material for


leather – with the largest bovine population
(19%) and third largest sheep and lambs
population (share of 6%)

Source: 1. Euromonitor Report – “Footwear - India”, Oct 2009


2. Exim Bank : Research Brief No. 22 March 2006
New legislations and regulations are likely
to drive R&D efforts for eco-leather

 European Union’s directive on End of Life


Vehicles (2000) are getting adopted worldwide
as a standard for Chromium free leather

 Consultancy and audit services would be


required even more for norms adherence,
growing the market further for CTC

Source: www.unctad.org
Recommendations
Make the most of the good time for
leather industry in India

 CTC can fill in the gap for:


 Lack of consultancy firms/agencies/institutions in
India who can provide assistance.
 Lack of International environmental product
standards association in India.
A few words about myself
2010

1998 – 2001: Bachelor in Computer


MBA Applications
 All rounder in university
 Professional street theatre artist

PROFESIONAL 2001 – 2004: Master in Computer


EXPERIENCE Applications
2004

 Top 10 all over India in advanced


computer science test organized by
EDUCATION – Government of India
UNDER GRADUATE &  Prestigious Internships
1998

POST GRADUATE
 Born and raised in a small town in India
 Excellent academics
EARLY CHILDHOOD  Avid debater and theatre artist
1979
A few words about myself
2010

2009 – 2010: MBA, HEC Paris


MBA  Consulting Internship with Thales (HQ,
France)
 Marketing Internship with Marico
(Mumbai, India)
PROFESIONAL  Student representative
EXPERIENCE  Vice-President – Marketing Club
2004

EDUCATION –  2+ years of experience in Media


UNDER GRADUATE & Business Development
1998

POST GRADUATE  4+ years of experience in IT


Consulting
 India, Middle East
 Received Client Satisfaction Awards
EARLY CHILDHOOD
1979
Thank you for your time

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