Aitmaad
PICK & DROP SERVICE
By: Muhammad Usama
Ghazwa Irshad
Hamid Raza
Hasnain Ali
Service Description
Aitmaad Will Provide:
Convenience
Comfortability
Car Pooling
Opportunity for drivers to earn fixed income
Pick And Drop Service To:
School & Colleges
University Students
For Children and Females
How It Works
Aitmaad
• Fixed Earning • Reliability
Opportunity • Coordination • Convenience
• New customers • Commission • Comfortability
fee charge
Drivers Consumers
Feedback
Service Delivery
Enlist
Customers
Enlist
Drivers
Customer
Service
Assign
Routes
Ready
Vehicles
Service Delivery
School
Aitmaad
Consumer 4
Customer Service
Consumer 3
Consumer 2
Consumer 1
Starting Point
Pricing
Rs. 4000 to Driver (Fixed)
Monthly Subscription
Distance based pricing
Rs. 15/km to Driver
Rs. 10/km from Customer
Minimum Price Pool of 10Kms
Start Up Cost
Items Cost
Advance for Building 200,000
Furniture & Fixtures 600,000
Legal Fee 100,000
Cost of System Development 150,000
Office Equipment & System 350,000
Initial Marketing 500,000
Total 1,900,000
Organizational Structure
CEO
Accounts and
Operations Marketing
Finance
Manager Manager
Manager
Customer
Coordinator Developer
Service
1800000
Break Even Point
1600000
1400000
1200000
1000000
800000
600000
400000
200000
0
1 3 5 7 9 11 13 15 17 19 21 23 25 27 29 31 33 35 37 39 41 43 45 47 49 51 53 55 57 59 61 63
Total Revenue Total Cost Fixed cost
152
Consumers
Break
Even
38
Cars
Salary Sheet
Title of Employees Numbers Pay Scale Monthly Pay Yearly Pay
CEO 1 40,000 40,000 480,000
Operations Manager 1 30,000 30,000 360,000
Marketing Manager 1 30,000 30,000 360,000
Accounts and Finance Manager 1 30,000 30,000 360,000
Part time Developer 1 25,000 25,000 300,000
Coordination & Customer Service 2 25,000 50,000 600,000
Office Boys 1 12,000 12,000 144,000
Total 11 217,000 2,604,000
Income statement (20% Annual Growth)
Year 1 Year 2 Year 3
Sales 15664800 18797760 22557312
Cost of Sales 8748000 10497600 12597120
G.P 6916800 8300160 9960192
Depreciation 95000 95000 95000
Rent 600000 945840 1291680
Utility Expenses 720000 724750 729500
Administration Expenses 300000 330000 360000
Salary Expense 2604000 2640000 2676000
Initial Marketing Exp. 100000 100000 100000
Legal Fee & Contractual Expenses 100000 - -
Marketing Expenses 600000 610000 620000
Total Expenses 5119000 5445590 5872180
Operating Profit 1797800 2854570 4088012
Income Tax @ 25% 449450 713642.5 1022003
Net Profit 1,348,350 2,140,927.5 3,066,009
Cash Flow Statement
Operating Activities Year 1 Year 2 Year 3
Net Income 1348350 2140928 3066009
Depreciation 115000 115000 115000
Initial Marketing Exp. 100000 100000 100000
Cash flow from operating activities 1563350 2355928 3281009
Investing Activites
Cash flow from investing activities 0 0 0
Financing activites
Cash flow from financing activities 0 0 0
Opening balance 100000 1663350 4019278
Total Cash 1663350 4019278 7300287
Balance Sheet Year-1
Non-Current Assets Liabilities
Furniture & Fixtures 545,000
Office Equipment 290,000 Total Liability 0
Software 150,000 Equity
Current Assets Share Capital 1,900,000
Cash and Equivalents 1,663,350 Retained Earnings 1,348,350
Advances 200,000 Total Equity 3,248,350
Initial Marketing 400,000
Total Assets 3,248,350 Total Liabilities and Equity 3,248,350
Balance Sheet Year-2
Non-Current Assets Liabilities
Furniture & Fixtures 490,000
Office Equipment 230,000 Total Liability 0
Software 150,000 Equity
Current Assets Share Capital 1,900,000
Cash and Equivalents 4,019,278 Retained Earnings 3,489,278
Advances 200,000 Total Equity 5,389,278
Initial Marketing 300,000
Total Assets 5,389,278 Total Liabilities and Equity 5,389,278
Balance Sheet Year-3
Non-Current Assets Liabilities
Furniture & Fixtures 435,000
Office Equipment 170,000 Total Liability 0
Software 150,000 Equity
Current Assets Share Capital 1,900,000
Cash and Equivalents 7,300,287 Retained Earnings 6,555,287
Advances 200,000 Total Equity 8,455,287
Initial Marketing 200,000
Total Assets 8,455,287 Total Liabilities and Equity 8,455,287
Payback Period
200 20%
1 Year & 2
Customers Growth in
Months
in 1st Year Next Year
NPV, IRR & ROI
NPV IRR ROI
17,099,151 126% 70%
Required Rate of Return = 26% (Rf + Rm)
Assumed Life = 10 Years
Scenario Analysis
Pessimistic Normal Optimistic
Conditions Conditions Conditions
10% 20% 30%
Annual Annual Annual
Growth Growth Growth
Scenario Analysis (After Tax OCFs)
Years Pessimist Normal Optimist
0 -1900000 -1900000 -1900000
1 1543350 1543350 1543350
2 1933710 2452470 2971230
3 2300946 3494094 4790994
4 2725246 4784723 7217707
5 3212315 6374157 10433454
6 3743432 8297159 14649946
7 4375500 10675441 20224904
8 5091115 13570059 27533371
9 5898631 17084280 37095397
10 6807239 21342027 49587051
NPV 7,802,475 17,099,151 31,297,812
IRR 102% 126% 146%
Scenario Analysis
Sharpe
2.94 Ratio
Co-
Variance 0.34
Sensitivity Analysis (NPV Sensitivity)
• On 20% increase
Unit Price • 2.07
• On 20% increase
Unit Cost • -0.77
Thank You
