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Written Communication: Presented By: Sarika R. Kangane

Written communication plays an important role in business as it allows for precise, documented exchanges and is more formal than spoken exchanges. Effective written skills require careful word choice, sentence structure, and composition to be clear yet concise. Various forms of written communication include emails, letters, reports, manuals, and more.

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95 views12 pages

Written Communication: Presented By: Sarika R. Kangane

Written communication plays an important role in business as it allows for precise, documented exchanges and is more formal than spoken exchanges. Effective written skills require careful word choice, sentence structure, and composition to be clear yet concise. Various forms of written communication include emails, letters, reports, manuals, and more.

Uploaded by

pravin
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Written Communication

Presented by:
Sarika R. Kangane
What is Written Communication ???
 Written communication has great significance in today’s business
world.
 It is an innovative activity of the mind. Effective written
communication is essential for preparing worthy promotional
materials for business development.
 Speech came before writing.
 But writing is more unique and formal than speech.
 Effective writing involves careful choice of words, their
organization in correct order in sentences formation as well as
cohesive composition of sentences.
 Also, writing is more valid and reliable than speech. But while
speech is spontaneous, writing causes delay and takes time as
feedback is not immediate.
Types of Written Communication
 Electronic Mail  Faxes
 Internet Websites  Postcards
 Letters  Contracts
 Proposals  Advertisements
 Telegrams  Brochures
 Memos

 Reports
 Bulletins
 Job descriptions
 Employee manuals
 Electronic mail
Importance of Written Communication…
 Written communication usually requires more
thought and effort than any other modes of
communication.
 Writing must be concise, informative and easy to
read as both an informative and instructional tool.
 The importance of written communication in
business is evident by the plethora of forms,
manuals and materials that companies publish each
day.
 Keep it simple
 Avoid jargon and overuse of big words .
 Use concrete, specific words rather than vague, general ones .
 Write as you talk.
 Use active verbs to bring writing to life and make it sound
conversational.
 Vary sentence length, but avoid overly long sentences .
 Use short paragraphs to break up business letters and increase
readability.
 Be careful of gender usage.
 Always edit and proofread your communications before sending
them.
 Tips for Writing With a Positive Tone
How to Improve Writing Skills…
 More accurate that is errors can be corrected or content approved before
message is sent.
 A physical record of the communication is made.
 Documentation exists to refer back to when necessary.
 Written communication is more precise and explicit.
 It provides ready records and references.
 Legal defences can depend upon written communication as it provides valid
records.
 Effective written communication develops and enhances an organization’s
image.
 Written communication takes time.
 More expensive to prepare. It costs huge in terms of stationery and the
manpower employed in writing/typing and delivering letters.
 No immediate feedback.
 Less personal.
 Also, if the receivers of the written message are separated by distance and if
they need to clear their doubts, the response is not spontaneous.
 Effective written communication requires great skills and competencies in
language and vocabulary use.
 Too much paper work and e-mails burden is involved.

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