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Bandura: Social Cognitive Theory: © 2013 by The Mcgraw-Hill Companies, Inc. All Rights Reserved

Bandura's social cognitive theory posits that human behavior and learning occur in a social environment through observation and modeling of others. The theory emphasizes observational learning, imitation, and modeling of behaviors, attitudes, and emotional reactions. It also focuses on how cognitive, behavioral, personal, and environmental factors all interact to determine motivation and behavior.

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92 views11 pages

Bandura: Social Cognitive Theory: © 2013 by The Mcgraw-Hill Companies, Inc. All Rights Reserved

Bandura's social cognitive theory posits that human behavior and learning occur in a social environment through observation and modeling of others. The theory emphasizes observational learning, imitation, and modeling of behaviors, attitudes, and emotional reactions. It also focuses on how cognitive, behavioral, personal, and environmental factors all interact to determine motivation and behavior.

Uploaded by

katb
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PPT, PDF, TXT or read online on Scribd
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Theories of Personality

Bandura: Social Cognitive


Theory

© 2013 by The McGraw-Hill Companies, Inc. All rights reserved


Learning
• Observational Learning
- Allows people to learn without performing any
behavior.
- This is much more efficient than learning
through direct experience because by
observing others, man is speared by countless
responses that might be followed by
punishment or by no reinforcement.

© 2013 by The McGraw-Hill Companies, Inc. All rights reserved 17-2


Learning
Modeling
– Core of observational learning
– Characteristics of models are important: high
status, skilled, powerful.
– Characteristics of the observer affect the
likelihood of modeling.
– The consequences of the behavior being
modelled may have an effect on the observer.

© 2013 by The McGraw-Hill Companies, Inc. All rights reserved 17-3


Learning
– Processes governing observational learning
• Attention – before we can model a person, we must
attend to that person first
• Representation – observation must be symbolically
represented in memory
• Behavioral Production – behavior is produced after
attending to a model and retaining the observation
• Motivation – OL is effective when learners are
motivated to perform the modeled behavior

© 2013 by The McGraw-Hill Companies, Inc. All rights reserved 17-4


Learning
• Enactive Learning – every response a person makes is
followed by some consequence.

Functions of consequences
(1) It informs us of the effects of our actions.
(2) It motivate our anticipatory behavior
(3) It reinforces our behavior

© 2013 by The McGraw-Hill Companies, Inc. All rights reserved 17-5


© 2013 by The McGraw-Hill Companies, Inc. All rights reserved 17-6
Triadic Reciprocal Determinism
• Human Action Is Result of Interaction Among Three
Variables:
– Environment
– Behavior
– Person
• Differential Contributions
– The relative influence of behavior, environment, and person
depends on which of the triadic factors is strongest at the moment
• Chance Encounters and Fortuitous Events
– Unintended meeting of persons unfamiliar to each other or
environmental experience that is unexpected or unintended

© 2013 by The McGraw-Hill Companies, Inc. All rights reserved 17-7


Human Agency
(humans have the capacity to exercise control over
their own lives)

• Core Features of Human Agency:


1. Intentionality – acts that a person performs intentionally
2. Forethought – use it to set goals and anticipate likely
outcomes of their actions and select “good” behavior and
avoid “bad” ones
3. Self-Reactiveness – people not only make choices but
they monitor their progress toward fulfilling those choices
4. Self-Reflectiveness – people think about and evaluate
everything

© 2013 by The McGraw-Hill Companies, Inc. All rights reserved 17-8


Self-Efficacy
• Self-Efficacy
– What is self-efficacy?
– What contributes to self-efficacy?
• Mastery experiences
• Social modeling
• Social persuasion
• Physical and emotional states

© 2013 by The McGraw-Hill Companies, Inc. All rights reserved 17-9


Self-Regulation

Self-Regulation – when people have high levels of


self-efficacy, they have the capacity to regulate their
own behavior.

© 2013 by The McGraw-Hill Companies, Inc. All rights reserved 17-10


© 2013 by The McGraw-Hill Companies, Inc. All rights reserved 17-11

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