Amity Business School

Product Life Cycle (Television)

Amity Business School

MBA(G), Semester 3
Submitted To- Submitted By-
Ms. Varsha Khatri Diksha, Monjima, Deeksha
E-17, E-5, E-3
1
 Amity Business School

TELEVISION
The television has become such an integral part of
homes in the modern world that it is hard to imagine
life without television. The boob tube, as television is
also referred to, provides entertainment to people of
all ages. Not just for entertainment value, but TV is
also a valuable resource for advertising and different
kinds of programming.

2
 Amity Business School

Product line of Television

• Black & White TV
• Bulky Color TV sets
• Flat TV
• LED, LCD, Plasma
• Ultra HD or 4k,
• OLED TVs
• Curved TVs
We have taken Black & White TV, Color TV and Smart
TV.
3
 Amity Business School

Black & White Television

Introduction stage (1873- 1924)
SNO. AUTHOR LANDSCAPE
1. Joseph(telegraph • Selenium photosensitivity properties was
operator) discovered.
2. Paul G. Nipkow • Electric telescope (applied for the patent).
(1884) • His equipment lacked in amplifying the
impulses.
3. Karl Ferdinand • Introduce first cathode ray tube for
Braun(1897) commercial use.
4. Dr. Ambrose Fleming • The two-diode thermionic valve
5. John Logie Baird • Demonstrated
(1924) mechanically scanned television system

4
 Amity Business School

HIGHLIGHTS
Paul G. Nipkow – Electric Telescope
Nipkow's invention successfully scanned the light reflected by a
moving image, turned it into an electrical signal, and transmitted it
across a wire.
His system used a set of spinning metal disks with holes arranged
in a spiral pattern to scan the image.
Baird’s First TV pictures – Baird’s TV used spinning discs. The
idea was to scan the image with a spinning disc with tiny holes.
Light from the image came through the holes in flashes. Baird then
changed the flashes of light into electric signals. He sent the signals
to a second spinning disc with tiny light bulbs instead of holes. The
bulbs flashed to make a fuzzy TV picture of the cross.
5
 Amity Business School

Experimental Baird television apparatus

6
 Amity Business School

Growth Stage (1927-1940)

SNo. AUTHOR LANDMARK
1. Philo Farnsworth • Transmits the first electronic television image and he
(1927) also applies for the first complete electronic system.
• All About Television, the first serious hobbyist
television magazine, is published.

2. John Logie • The first mechanical television sets go on sale: GE

Baird(1928) sells one in a fancy cabinet and in England, Baird
sets are available, but only with a license.
3. Vladimir • Demonstrates the first practical electronic system for
Zworykin both the transmission and reception of images using
his improved kinescope tube.
• The image was 2" high, in 60 lines (compared to
HDTV's 720 or 1,080), and broadcasts lasted around
2 hours a day.
7
 Amity Business School

Growth Stage
SNO. AUTHOR LANDMARK
4. Charles Jenkins • Broadcasts the first television commercial and
(1930-1931) is promptly fined by the FRC.
• Charles Jenkin's mechanical television set,
Radiovisor Model 100 sells as a kit for
$42.50.

5. Dr. Peter Goldmark CBS develops and demonstrates electronic color

(1940) television but it is incompatible with
the 525-line broadcast standard.

8
 Amity Business School

HIGHLIGHTS
1927 - The first practical demonstration of television is arranged by
Bell Labs and AT&T.
In May 1927, Baird sent pictures from London to Glasgow, through
the phone line. In 1928 he sent the first TV pictures under the sea,
from Britain to America.
Baird's first television pictures were black and white.
1936 - RCA displays a 343-line TELEVISION for the press as part of
NBC's tenth anniversary celebration.
1939 - RCA's station W2XBS begins the industry's first regular
schedule of television service to 4,000 locally-owned sets on April 30,
1939, showing President Roosevelt opening the 1939 New York
World's Fair.
9
 Amity Business School

Sales at Growth Stage

1931 1937 1939

9000 sets are sold in Dumont Company, along
Charles Jenkin's London. with RCA and GE begins
mechanical television The coronation of King producing electronic
set, Radiovisor Model George VI and the television sets for
100 sells as a kit for Wimbledon tennis consumers. Kits are
$42.50. tournament are available for the less
televised in England. affluent.

10
 Amity Business School

Maturity Stage (1941 – 1952)

SNO. AUTHOR LANDMARK

1. Vladimir Develops a better camera tube - the

Zworykin Orthicon - with enough light
(1943) sensitivity to record
outdoor events at night.
2. Arthur C. • Suggests using geosynchronous
Clarke satellites for communications in
(1945) "V2 for Ionospheric Research" in
a brief letter to Wireless World.
• Dumont's first network hookup.
11
 Amity Business School

HIGHLIGHTS
Challenges faced by Television at this Stage – World War II was started
in 1939.
The first television sets, stations and networks were already being built
before the war. During the war, most -- but not all -- television production
ceased.
In April of 1942 (when about 5,000 television sets were in operation),
production of new televisions, radios and other civilian broadcasting
equipment was suspended until August of 1945.
1941 – The FCC authorizes commercial television to begin on July 1. It sets
television standards to 525 lines and 30 frames per second.
• 7,000 television sets in the U.S.
• CBS and NBC have regularly scheduled programming of approximately
15 hours per week.
12
 Amity Business School

HIGHLIGHTS
1946 - RCA markets the first post-war designed television, the 630-TS, and nearly
10,000 sets sell for ca. $350. each, a little more than 10% of an average yearly
salary.
Tokyo Tsushin Kogyo is founded; the name changes to Sony in 1958.
1947- There are approximately 44,000 television sets in homes in the U.S.
Dumont premieres the first network children's show, Small Fry Club.
1948 - Full time evening programming begins for all four television networks and
there are 27 stations in 18 cities beaming to an estimated 350,000 sets.
Cable television is introduced in Pennsylvania as a means of bringing television to
rural areas.
1951 – 1950 - 6,132,000 television sets are sold, making a total of 9,735,000, in
9% of U.S. households.
Audiences anticipate color television. Converters are offered.
1952 - Black-and-white portable television era begins. 13
 Amity Business School

Decline Stage(1954-1974)
SNO. YEAR LANDMARK
1. 1954 • NBC broadcasts the first coast-to-coast color
program, the Rose Bowl Parade, to the 200 sets
able to receive RCA's electronic color system.
• The first all-electronic color television sets are
Westinghouse's and the RCA CT-100, selling for
$1,000.

2. 1955 • 4% of television-owning households own more

than one set.
• Sales of RCA color sets jump from 5,000 in the
previous year to 20,000.

3. 1960 • The first battery-operated transistorized television

is for sale.
• 67,145,000 television sets in the U.S 14
 Amity Business School

DECLINE STAGE
SNO. YEAR LANDMARK

4. 1972 Half the televisions in homes are color

sets.

5. 1973 Television buying hits a peak with sales of

17,368,000 as older 50s and 60s sets need
to be replaced

15
Amity Business School

16
 Amity Business School

Color Television
Introduction stage (1928 - till now)
SNO. INVENTOR/YEAR LANDSCAPE
1. John Logie Baird (1928) First inventor of the color
television by using mechanical
techniques.
2. Peter Goldmark (1940) Columbia Broadcasting System
researchers led by Peter
Goldmark invented a mechanical
, sequential color television
system based on John Logie
Baird design.
3. RCA Laboratory (1950) Research staff of Radio
Corporation of America invented
electronic, monochrome
compatible color television
system.
17
 Amity Business School

HIGHLIGHTS
• In 1950 the Federal Communications Commission tested
the CBS system, along with a compatible system by RCA.
At that time, RCA system produced poor picture quality,
and CBS’s color television technology was successfully
authorized by FCC as the national standard, despite the fact
that the system was bulky, flickered, and was not
compatible with earlier black-and-white sets.
• RCA sued to stop the public broadcasting of CBS based
systems.
• Color television production was halted during the Korean
war, with that and the lawsuits, and the sluggish sales, the
CBS system failed.
18
 Amity Business School
• Those factors provided RCA with time to design a better color
television. In late 1953, the FCC adopted RCA compatible
system, commonly referred to as the Nation Television System
Committee.
• The first color television sets for this system was sold in 1954.
They used a 15 inch screen. Later that year, 19 inch sets were
made, and by 1955 all sets were made with a 21 inch picture
tube.
• By the end of 1957 only 150,000 color sets had been sold. Color
sales were slow until the mid 1960s, when the reliability of sets
improved, prices came down, and more color programming
became available which accelerated the color tv sales.
• Another factor that helped color set sales was the popularity of
the Disney show The Wonderful World of Color, which began in
1961. 1970 was the first year that color set sales exceeded black
and white.
 Amity Business School

GROWTH STAGE()

20
 Amity Business School

Survey

21
 Amity Business School

Survey

22
 Amity Business School

References
• http://researchpaper.essayempire.com/examples/history/televisio
n-research-paper/
• https://en.wikipedia.org/wiki/History_of_television
• Media – Bilingual Monthly Journal of kerla Media
Academy
• http://www.bbc.co.uk/schools/primaryhistory/famouspe
ople/john_logie_baird/
• HISTORY OF TELEVISION: Early history, The black and white
image, colour television http://www.zeepedia.com
• https://tarltonapps.law.utexas.edu/exhibits/mason_&_associates/
documents/timeline.pdf

23