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Rediant

Relationship marketing is a marketing strategy that focuses on fostering customer loyalty, interaction, and long-term engagement through establishing core values and ethics and defining a framework. The strategy aims to lock-in customers through differentiation and maintaining mutually beneficial, long-term relationships to retain customers and prevent dissatisfaction. Future trends of relationship marketing include using clubs, apps, cloud services, mobility, flexibility, and crowd sourcing to increase customer intimacy.

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Thomas Harvey
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27 views7 pages

Rediant

Relationship marketing is a marketing strategy that focuses on fostering customer loyalty, interaction, and long-term engagement through establishing core values and ethics and defining a framework. The strategy aims to lock-in customers through differentiation and maintaining mutually beneficial, long-term relationships to retain customers and prevent dissatisfaction. Future trends of relationship marketing include using clubs, apps, cloud services, mobility, flexibility, and crowd sourcing to increase customer intimacy.

Uploaded by

Thomas Harvey
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Relationship Marketing

Relationship Marketing
 Marketing Strategy

 Foundation of Core Values and Ethics

 Defines the Framework

 Designed to Foster Customer Loyalty,


Interaction and Long-term Engagement
Motivation of Relationship Marketing

 Defensive

 The attempt to Lock-in Customers

 Differentiation
Application of Relationship Marketing

 All Kinds of Markets and Goods

 Establishing and Enhancing a Long-term Relation

 Mutually Beneficial Relationship

 Customer Retention and the Development

 Customers’ Dissatisfaction
Future Trends of Relationship Marketing

 Clubs

 Customer Intimacy

 Apps

 IT-Service from the Cloud


Future Trends of Relationship Marketing

 Mobility

 Flexibility

 Crowd Sourcing
THANK YOU

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