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The Basic Principles

The document discusses the basic principles of graphic and layout design including balance, emphasis, movement, pattern, repetition, rhythm, proportion, and variety. It also defines infographics as visual representations of information designed to communicate messages and simplify complex data quickly. Finally, it outlines the six steps to creating an infographic: selecting a theme, configuring the canvas, editing content, adding graphics, inserting data visualizations, and saving/exporting the file.

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Anne D. Navarro
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27 views19 pages

The Basic Principles

The document discusses the basic principles of graphic and layout design including balance, emphasis, movement, pattern, repetition, rhythm, proportion, and variety. It also defines infographics as visual representations of information designed to communicate messages and simplify complex data quickly. Finally, it outlines the six steps to creating an infographic: selecting a theme, configuring the canvas, editing content, adding graphics, inserting data visualizations, and saving/exporting the file.

Uploaded by

Anne D. Navarro
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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THEThe

BASIC PRINCIPLES
Basic OF.
Principles of
GRAPHIC
GraphicAND
and LAYOUT
Layout
BALANCE
• The visual weight of objects, texture, colors, and
space is evenly distributed on the screen.
•
EMPHASIS
• An area in the design that may appear different in
size, texture, shape or color to attract the viewer's
attention.
•
MOVEMENT
• Visual elements guide the viewer's eyes around the
screen.
PATTERN
• Is a design that shows how to make something.
•
REPETITION
• Is a repeating visual element to create unity in
layout or image.
•
RHYTHM
• Is achieved when visual elements create a sense of
organized movement.
•
PROPORTION
• Visual elements create a sense of unity where they
relate well with one another.
•
VARIETY
• This uses several design elements to draw viewer's
attention
•
INFOGRAPHICS
• Infographic (information graphic) is a
representation of information in a graphic
format designed to make the data easily
understandable at a glance. People use
infographics to quickly communicate a
message, to simplify the presentation of large
amounts of data, to see data patterns and
relationships, and to monitor changes in
variables over time. It is usually done in a
creative way to attract the viewers attention.
•
STEPS
Step 1: Log in and select a theme
Step 2: Configure your canvas
Step 3: Edit your content
Step 4: Add graphics via drag and drop
Step 5: Insert data visualization—
charts, maps or videos
Step 6 : Save and export
TENKYUUUUU
😘😘😘😘😘

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