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    Dabbawalas Final

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    Vignesh Guru
    The document provides details about the Mumbai Dabbawala system which delivers home-cooked lunches to office workers in Mumbai. It describes how the system was started in 1890 and still uses a manual process relying on local train transport to collect, sort and deliver over 200,000 dabbas (tiffin carriers) daily to customers across the city.

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    Attribution Non-Commercial (BY-NC)
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    Dabbawalas Final

    Uploaded by

    Vignesh Guru
    121 views26 pages
    The document provides details about the Mumbai Dabbawala system which delivers home-cooked lunches to office workers in Mumbai. It describes how the system was started in 1890 and still uses a manual process relying on local train transport to collect, sort and deliver over 200,000 dabbas (tiffin carriers) daily to customers across the city.

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    The document provides details about the Mumbai Dabbawala system which delivers home-cooked lunches to office workers in Mumbai. It describes how the system was started in 1890 and still uses a manual process relying on local train transport to collect, sort and deliver over 200,000 dabbas (tiffin carriers) daily to customers across the city.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    121 views26 pages

    Dabbawalas Final

    Uploaded by

    Vignesh Guru
    The document provides details about the Mumbai Dabbawala system which delivers home-cooked lunches to office workers in Mumbai. It describes how the system was started in 1890 and still uses a manual process relying on local train transport to collect, sort and deliver over 200,000 dabbas (tiffin carriers) daily to customers across the city.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 26

    | |

     
        
    

    i 

    ADITYA G TOSHNIWAL
    RISHI GAUTAM
    SHILPA GARG
    SWATI SHIPRA
    SYED KHAJA MOHIUDDIN
    TONMAYA CHATURVEDI
    VIGNESH G
    VISHAL KUMAR MAHATO
    — 

     Started in 1890

     Mahadeo Havaji Bacche (Mahadeo), a


    migrant from North Maharashtra, started
    the lunch delivery service.

     Mahadeo recruited youth from the villages


    neighboring Mumbai, who were involved
    in agricultural work

     Service started with about 100 Dabbawalas

     In 1954 Nutan Mumbai Tiffin Box


    Suppliers charity trust was established
    ë       
      

    O  
    ½   
    i    

    u  

     u 

    
    u


    
     
       |
     Dabbawla¶s used various
    codes to identify the different
    dabba¶s.

     Initially they used symbols


    like swastikas , dots, crosses,
    strokes , dashes in various
    colors.
       
     |
    The new codes used both alphabets and numbers to
    identify stations, buildings, floors and Dabbawalas.
        |
     Based on team work
     Dabba¶s are collected from homes and
    taken to nearest railway station
     Collection time is fixed between 8.30
    a.m. and 10.30 a.m.
     Dabba¶s brought to the railway station
    are sorted out by Mukadam.
     Sorted dabba¶s are given to the respective
    Dabbawalas, who then takes them to respective destinations through
    LOCAL TRAINS
        |
     Dabba¶s are again resorted by an
    another Mukadam Sat the
    respective station

     Dabba¶s of that particular area are


    given to the assigned Dabbawalas
    and rest of the dabba¶s are again
    boarded on train to be delivered at
    respective station

     At 3:00 p.m. the reverse process


    starts
     |  
    

    Keep Operation Cost as low as possible

    No big offices to maintain.


    No IT Budget and no miscellaneous expenses.
    No Ad Budget- Just Word of Mouth.
    Average Monthly Service Cost is Rs.250
    Dabbawalas use cycle, hand cart, local trains

     
      |  
    | | |
    Only investment is the hard work, honesty, Promptness
    and time management.
    Low cost offices
    Very cheap hand cart
    Easy to maintain free cycles- fuel is free air
    use public space for sorting
    No IT or HR Department
            
    — 

    Vor 116 years, Dabbawalas did not touch


    technology- yet got six sigma and ISO
    Today mobile phones are used to communicate-
    mostly incoming
    Website and SMS used to get more customers and
    give information.
    Logistics still manual.
       | 
    When Dabbawalas knocks the door, the Dabba should
    be ready
    If not ± 2-3 days time is given to adjust.
    After that, the services are stopped as it affects the
    services to other customers during peak hours.
    Wives fear for Dabbawalas more than their husbands
    Bad customers affect operations and profitability from
    existing customers.
         
          
    Dabbawalas use reliable, fast, efficient and cheap
    existing local trains for transportation
    Many food companies in Mumbai use their own
    infrastructure which is tough to maintain and costly
    Three sigma's out of the Six sigma's that
    Dabbawalas got, should be given to local train
    system
       

        |
     

    Dabbawalas operate in group of 15-20, headed by


    a group leader
    Every one is share holder
    No fear of boss
    Instant decision are taken on the spot without any
    formalities
    Mini government to gude, help and sort differences.

         
      
    Vor every 20 Dabbawalas there is one extra
    Dabbawalas
    Extras still do the work and take more work
    when someone is absent.
    Extras also get equally among the group
    Without extras service will affect in case of
    exigencies-maligning reputation
    || | |  
       
     
    About 85% Dabbawalas are illiterate

    15% of them are class eight failed

    Still they are able to offer world class services as


    they are committed to offer food to customers on
    time
         —

    On the website www.mydabbawala.com


    Informative newsletter to all the people who take Dabba
    services
    Leaflet with product description with the Dabba
    Company¶s logo or message ad on Dabba for wider appeal
    market product and services with the marketing channel of
    Dabbawalas
        
     
    Airtel is all set to leverage the large distribution network of
    `Dabbawalas' to reach out to a larger consumer base
    Dabbawalas will supply at doorsteps of households they visit,
    Airtel's pre-paid cards, new connections and bundled handsets
    The `Dabbawalas' are expected to provide registration forms to
    the prospective customers in the morning when they collect the
    Tiffin and by evening on their return round they hope to collect
    filled up forms
    If each `Dabbawalas' carries one and sells one they may end up
    adding four lakh new connections to Airtel's market cap
    — —        
    

    Distance and time management is most important


    Stations need to be close to each other and everyone needs to be
    served lunch between 12 noon and 1 pm
    The train system here works best for them. But in other cities,
    even Delhi, it is not the same
    —  |
    „  
      

    BBC ,UTV, MTV, ZEE TV, AAJ TAK, TV TODAY, SAHARA SAMAY, STAR TV, CNBC TV 18,

    CNN, SONY TV, TV TOKYO, NDTV.

    `  „   

    ICVAI Press Hyderabad & Bangalore

    Richard Ivey School of Business ± Canada

    Also, Included in a subject in Graduate School of Journalism University of California, Berkeley

    V  
      

    CII for conference held in Bangalore, IIML, IIMA, CII Cochin, CII Delhi, Dr. Reddy¶s Lab Voundation

    Hyderabad, SCMHRD Pune, SCMHRD Nasik, Sadahana ± Pune, Rotary Club ± Bangalore, NIQR at

    Chennai

     

    German Radio Network, Radio Mirchi, Radio Mid-day, VM ± Gold, BBC Radio, Radio City
    @

    World record in p
      

     | with Six Sigma rating.

    Name in ³iV  p@@ of World

     Records´.

    Registered with   


    †    

    Participated in ³„  „ ` 


    ´ by Sony Entertainment Television

    V           `


          
    — 

     Increase in women¶s
    employment
     Meals provided by the
    organization
     Increased Vast Vood Centres
     Changing Lifestyle
      

    ³AS LONG AS
    PEOPLE VEEL
    HUNGRY,
    DABBAWALA¶S
    ARE THERE TO
    SERVE THEM´
    —
    

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