Imaging and Design For Online Environment
Imaging and Design For Online Environment
IMAGING AND
DESIGN FOR
ONLINE
ENVIRONMENT
WHAT IS LAYOUT?
- it is the process of
planning and arranging in
detail something such as a
page or book to be
reproduced.
BASIC PRINCIPLES OF
GRAPHICS AND LAYOUT
1. Balance
– deals with the visual
weight of object,
texture, colors, and
space.
• Symmetrical Balance (formal) balance has
elements of equal weight on either side of
an imaginary horizontal or vertical line.
• Asymmetrical (or informal) balance may
be unequal in position and intensity.
Intensity can be increased by changing
size, shape, or tone.
2. Emphasis
– usually the focal
point in a page.
- The area
designed to attract
the viewer’s
attention.
3. Movement – guides the
viewer’s eye around the screen.
– The flow of the text and
picture should be in the proper
orientation of the eyes.
4. Pattern, Repetition, and
Rhythm
– repeating visual element on
an image or layout to create
unity in the layout or image.
Rhythm is achieved when visual
elements create a sense of
organized movement.
5. Proportion – visual
elements that create a sense of
unity where they relate well with
one another.
6.Variety – uses several
design elements to
draw a viewer’s
attention.
SOME GUIDELINES…
• Avoid tombstoning.
• Build from top down.
• Have plenty breathing space.
• Use photos.
• Be simple.
• Eliminate unnecessary details and
use simple background.
“In manner, fashion and style, simplicity defines elegance.”
ASSIGNMENT:
Bring the following tomorrow:
Magazine or Newspaper
Short Bondpaper
Coloring Materials
Glue & Scissors
* Written works #3 (15 POINTS)
ASSIGNMENT:
Using magazine or newspaper, cut
some layouts that show/illustrate each
principle of graphics and layout.
(Balance, Emphasis, Movement, Pattern,
Proportion and Variety)
Put this on a short bondpaper.