GDF Communication Strategy
GDF Communication Strategy
Communication Strategy
1. Premises
2. Objectives
3. Challenges
4. Approach
5. Publics
6. Messages
7. Strategy
Gaz de France
“we are committed and involved to make an everyday better life for our
consumers and our partners”
• In order to send the same message to all its audience, Gaz de France
should adapt the message for its publics.
• To achieve that, we propose the
• PURE Strategy
• Two directions:
• Acquisitions communication
Kick-off:
Press conference
• The Agency will organize the entire logistics for the event, send
invitation to media list and prepare the press release and other press
materials, as well as supervising production
PR Blitz
is a “house call” to the editorial offices of the journalists - in this case
Financial Editors and Chief Editors for the Financial Newspapers and
represents the perfect opportunity to deliver the Gaz de France
message
Concept :
Gaz de France is an open company, that desires to extend its business in
order to offer the Romanian consumers every day better services.
Period :
Beginning of December 2007
PR Blitz Presentation
•The PR Agency with two hostesses dressed special
warm and furry outfits will visit the editorial offices of all
Financial Newspapers offering a Press Kit
In order to be the voice of the industry, Gaz de France must take the role of
the consumer educator
The hectic life of nowadays consumers prevents them to take time to get
informed on the newest energy saving solutions
• Educate on how important the nature and its preserving is
– Program in kindergartens
– Funny children book on saving the nature against global warming
– Organized groups of children for excursions in the nature
– Plant a tree day