You Tube, the Internet, and

the Future of Movies

YouTube Confidential and Proprietary

Agenda

•Case Overview

•Challenges faced by movie industry

•Impact of the various technologies on the existing market

•Response of movie studios to YouTube

•Should movie studios continue to use YouTube

•Effectivity of Advertising methods used in YouTube

YouTube Confidential and Proprietary

Trend in Music Industry
•Sale of music in retail music stores (around 12%)

•Problem of illegal downloads

•Reasons for the increase in illegal downloads

1. Increased internet speed

2. Powerful PCs

3. Portable devices

•High increase in online music sale eg. iTunes

YouTube Confidential and Proprietary

YouTube Confidential and Proprietary
Effects on Video/Movie industry

• Illegal download outpacing legal downloads by 4:1

• Internet opens new ways to distribute and sell
movies
• Collaboration among movie studios and websites like
CinemaNow and Movielink to sell movies via
download
• Warner Bros in relationship with video-downloading
services like Guba.com and Bittorrent
YouTube Confidential and Proprietary
Challenges faced

• Pricing scheme not liked by customers

• Downloaded formats didn’t have extra features
provided by DVD releases
• Compatibility issues between the downloaded format
and DVD player
• YouTube, which soon became the most popular video-
sharing site.
Launched as outlet for amateur film-makers but still many
digital rights infringement issues emerged

YouTube Confidential and Proprietary

YouTube Confidential and Proprietary
 ……….cont

• Difficult to gauge Hollywood content on

YouTube without the permission
• Academic and media executives gauge it at
30% to 70%
• Viacom accusing YouTube of infringement
saying that 160,000 unauthorized Viacom clips
have been uploaded onto YouTube, totaling
more than 1.5 billion views

YouTube Confidential and Proprietary

Measures by YouTube to prevent uploading of illegal
clips
• Limit on size of videos to 10 mins
• Removing videos on request of copyright owners
• Studios employed people to keep an eye on the
videos posted without permission
• Both the measures failed
 Preference to watch many clips of short duration
rather than paying for a movie
 Videos were reposted as quickly as they were
removed.

YouTube Confidential and Proprietary

Constructive solution

• Negotiation between studios and YouTube to

establish licensing agreement to make
copyrighted materials available legally
• Marketing of movies on the site
• Revenue sharing model in place
• Focus shifted from killing illegal downloads to
digital music as source of revenue

YouTube Confidential and Proprietary

Revenue share model

• YouTube developed a filtering and digital

fingerprinting technology called “Video ID”
• This allows owners to flag infringing material
on YouTube
• Ads are shown along side videos and revenue
shared by company and YouTube
• Revenue is small but media companies think
YouTube helps to get customers excited

YouTube Confidential and Proprietary

Is streaming the future

• 55% video watched in US is through streaming

• 55% video producing just 15% revenue
• Problem: Most popular videos online are least
attractive for advertising
• Partnership and revenue sharing seem the
best choice for maximizing the revenue

YouTube Confidential and Proprietary

YouTube Confidential and Proprietary
YouTube Confidential and Proprietary
YouTube Confidential and Proprietary
Advertisements through YouTube

YouTube Confidential and Proprietary

Is this Advertising affective

YouTube Confidential and Proprietary

YouTube Confidential and Proprietary
YouTube Confidential and Proprietary
YouTube Confidential and Proprietary
YouTube Confidential and Proprietary
QUESTIONS?

YouTube Confidential and Proprietary

CAN TECHNOLOGY SAVE
SOLDIERS’ LIFE IN IRAQ ?
MIS IN ACTION
Brief Case Overview
• U.S Military attack on Iraq
▫ Technological Advances
 Motion sensors
 Heat detectors
 Blue Force Tracker
• Inadequacies in Operation :
▫ Information not reaching on ground officers in time.
▫ Inadequate networking-old fashioned process for command and
control.
• Few problems faced were:
▫ Slow download speed in mobile communication
▫ Buggy software and lockups.
▫ Communication needs stationary units, vulnerable.
Solution Adopted
• TIGR ( Tactical Ground Reporting System)
▫ TIGR is a multimedia geospatial information management
system
▫ A cross between Google Maps and Wikipedia
▫ Allows soldiers and Marines at the patrol level to collect and
share information
▫ Highly intuitive graphical, map-referenced user interface
▫ Multimedia data to be easily collected and searched,
reporting system for soldiers.
• TIGR provides the following capabilities :
▫ Enhances local knowledge
▫ Tracks dynamic changes
▫ Assists the unit rotation process
TIGR Sample Screen
MIS IN ACTION

What is DARPA ? What role does it play in

developing U.S. military system?

Five different DARPA programs which how

they will enhance the future U.S. Military
operations?
What is ?
• Research and Development - Department of Defence.
• Maintain technological superiority of the U.S. military.

• Roles:
▫ Funds unique and innovative research
▫ Conducts scientific investigations in a laboratory, building
full-scale prototypes of military systems.
▫ Imagine the future needs and accelerate through technology
demonstrations
New Programs in DARPA
• 1. Autonomous Robotic Manipulation (ARM)
▫ Develop software and hardware that enables a robot to
autonomously grasp and perform complicated tasks
▫ Simplify and drastically improve execution of tasks

• How it will impact U.S Military?

▫ Save lives and reduce casualties
▫ High degree of autonomy - Little human supervision.
▫ Multiple military applications like search and rescue,
weapons support, checkpoint and access control, explosive
ordnance disposal, and combat casualty care
• 2.Vulcan Program
▫ Design, build and demonstrate a full-scale constant volume
combustion (CVC) power generation turbine engine.
▫ Significantly decrease the fuel consumption of gas turbine
engines by 20 percent - Savings 65 gallons/hr
▫ 3- phase project to find its application in Naval engines

• How it will impact U.S Military?

▫ Help meet DoD (largest single user of petroleum products in
the world ) to reduce energy consumption.
▫ Research to find its application in Space Administration and
Navy.
• 3.Deep Green
▫ Next-generation, commander-centered battle command and decision
support technology
▫ Helps in planning with adaptive execution, thinking ahead, identifying
when a plan is going awry, and prepare options - before they are needed .

• How it helps U.S Military?

▫ Training commanders and staffs to make more informed choices
▫ Building options for future that are becoming more likely
▫ Informs the commander of impending decision points, parts of the plan
that need additional options generated, and parts of the plan that are no
longer feasible.
• 4.LANdroids (Local Area Network droids)
▫ LANdroids are small, inexpensive
and smart robotic radio relay nodes
▫ Consist of a radio, robotic platform,
battery, and small processor
▫ Helps to solve the urban
communications problem by
creating intelligent autonomous robotic radio relay nodes,
called LANdroids.
• How it helps U.S Military?
▫ As the situation changes, the nodes will adapt the network,
such as self-healing if nodes are destroyed by the enemy
▫ Establish and maintain unparalleled RF connectivity in
non-line-of-sight environments
▫ Deals with phenomena like fades and shadows through
strategic self placement
• 5. Global Autonomous Language Exploitation
(GALE)
▫ GALE is a program which uses computer software technologies
to absorb, translate, analyze, and interpret huge volumes of
speech and text in multiple languages

• How it helps U.S Military?

 Eliminating the need for linguists and analysts
 Provides relevant, concise, actionable information to military
command and personnel in a timely fashion
2025 Programs of DARPA
Questions ?
Can Detroit make the cars
customers want??
 Can Detroit make the cars
customers want?
• Situation : Dealers have swollen inventories that nobody
wants to buy
• Reason :
• No customization as per customers’ choice.
• Upsurge in gasoline prices and weakened US economy
• Ford, GM, Chrysler not ready to cut down on production
• Solution : To bring production in line with customers’
demand
AutoNation
Largest automotive retailer in the United States
Has 272 dealerships nationwide, employs approx
25,000 employees
Sells 37 different manufacturer brands nationwide
Outsells every other automotive retailer in the U.S.
and is ranked #212 in the 2010 Fortune 500
Significant internet presence, offering its entire
inventory for online searching
How does this website help in forging closer
ties with customers?
 Capabilities
 Connects them to a large pool of new and used cars on the internet
 Facilitates user-friendly search based on makes and models, prices
 Contains videos that spares customers the need to actually go to the
dealer
 Car reviews and comparisons between them via research centre
 Compare cars to find out the one having the highest rebate and lowest
APR
 Provides banking and finance facilities and also insurance and
protection
 Allows to fix appointments as well as buy parts at nearby service
centres
 Has option to ask questions regarding buying tips, making my car run
better, getting the most for my trade etc
What information could AutoNation collect
from its website?
The choice entered by customers on its site can be
recorded and a data-bank can be maintained
This can be used for detecting patterns in the choices
through data-mining tools
E-Vehicles Program
Fuel Efficient E-Vehicle Program to promote energy efficiency

 Promotes greater consumer awareness of fuel-efficient vehicles by

identifying those cars and trucks available online and in-store that have
exceptional energy efficiency.
 This Program is in partnership with Edmunds.com that identifies vehicles
with 8.40 L/100km (28 miles per gallon) or delivers 10% better fuel
efficiency than the average vehicle.

 Another collaboration with Plug-In-Hybrids Partners to promote fuel

efficiency and advance technologies to promote use of flex fuel or ethanol-
based technology (non-fossil based fuels)
 Hands on MIS

Comparison between Ford.com

and Autonation.com
AutoNation vs Ford.com
AutoNation is:
More user friendly
More organized
Price quoted is more
Contains video reviews
Allows users to set-up service
appointments
Helps users with buying decisions
State Bank of India
Pure Banking. Nothing Else.
 SBI at a Glance !!
• Founded on 1st July 1955

• Total Revenue : $ 28.212 bn

• Total Employees ~ 3 lacs

• 16000 Branches spread across India

• Customer base of 200 million approx.

• 10th most reputed company in the world ( Forbes)

• Ranked 282 in Fortune 500 companies for the year 2010

Evolution of IT in Banking
• Account information maintained at local branches with semi-
automated or manual ledger processing during 70’s and 80’s
• Indian economy began a period of rapid growth starting from early
90’s
• Advent of private banks like ICICI & HDFC in the virgin CORE
(Centralized Online Real-time Exchange) banking market of India
• Implementation of modern centralized CBS and electronic
delivery channels
• SBI started losing middle and upper class customers to Private
banks which offered new products and provided greater
convenience to customers
 SBI in Action
• The delivery of new product capabilities to all customers,
including those in rural areas
• The unification of processes across the bank to realize
operational efficiencies and improve customer service
• Provision of a single customer view of all accounts
• The ability to merge the affiliate banks into SBI
• Support for all SBI existing products
• Reduced customer wait times in branches
• Reversal of the customer attrition trend
Core Banking Architecture
Time Line for CBS implementation
• First 350
• Initial SBI
SBI
project
• TCS branches
• KPMG completed • All 10,000
selected to converted
engaged to 3300 Branches of
implement • Assembly
develop branches SBI
BaNCS line
Strategy • 2nd converted
system conversion
Scalability
Plan
test

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009

• 1150
• Scalability Branches
• Target date
test of converted
• Pilot • 4700 for
BaNCS on • All SBI
Branches Branches conversion
HP UNIX affiliate
converted converted of all SBI
Processor banks
Branches
s converted
 SBI Goes Online !!
Home
Personal
Banking

My Payments/ Bill
Requests Profile
Accounts Transfer Payments

A/C Telephone Personal

Inter Bank Pass Book
Summary Bills Details

Electricity Cheque Change

Third Party
Bills Book Password

Manage
SMS Alerts
Beneficiary
Security Measures by SBI

• All your transactions travel via an SSL encrypted

medium
• Introduction of Virtual keyboard
• SMS alerts on all the transactions
• Verification via mobile phone during Fund transfer and
Bill payments
• Different passwords for login and transactions
• Internet session gets closed in case of inactivity for a
longer time
• User id locked after 3 consecutive wrong entries
 •• 8500
8500
ATMs
ATMs ::
Over
Over 22
million
million •• Scalabl
Scalabl
transacti
transacti ee
•• 100%
100% of of ons
ons per
per architect
architect
SBI back in the race !!

the
the day
day ure,
ure,
busines
busines •• Total
Total ready
ready
ss is
is on
on Debit
Debit for
for both
both
CBS
CBS Cards:
Cards: organic
organic
•• 200
200 30
30 and
and
Million
Million Million
Million inorgani
inorgani
Account
Account •• Internet
Internet cc growth
growth
s,
s, 35
35 banking
banking •• Technic
Technic
Million
Million services
services al
al
transacti
transacti for
for 1.63
1.63 merger
merger
ons
ons per
per million
million of
of State
State
day
day retail
retail Bank
Bank of of
•• 15%
15% custome
custome Saurash
Saurash
reductio
reductio rs
rs tra
tra with
with
nn in
in •• SBI
SBI was
was
transacti
transacti Integrat
Integrat accompl
accompl
on
on cost
cost ed
ed with
with ished
ished
other
other overnig
overnig
Delivery
Delivery ht
ht
Channel
Channel
ss RTGS,
RTGS,
NEFT
NEFT
Deli
Deli
very
very
CB Gro
Gro
Cha
Cha
S nnel
nnel
wth
wth
ss
Thank You
Path Forward

• SBI to register UID for its customers

• Expansion of Mobile Banking
• Technology projects like Data warehousing
Time Line for CBS implementation