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Tata Sky

Tata Sky is a joint venture between Tata Group and STAR India launched in 2004 to provide digital direct-to-home television services in India, offering over 150 TV channels with superior picture and sound quality. The company aims to revolutionize home entertainment in India by empowering viewers with choices, control, and convenience of programming options and interactive features. As of 2010, Tata Sky had over 5000 employees and was growing steadily with net profits increasing substantially year over year.

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538 views13 pages

Tata Sky

Tata Sky is a joint venture between Tata Group and STAR India launched in 2004 to provide digital direct-to-home television services in India, offering over 150 TV channels with superior picture and sound quality. The company aims to revolutionize home entertainment in India by empowering viewers with choices, control, and convenience of programming options and interactive features. As of 2010, Tata Sky had over 5000 employees and was growing steadily with net profits increasing substantially year over year.

Uploaded by

rachita_7
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PPTX, PDF, TXT or read online on Scribd
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Chetana’s

Project Lakshya
VISION….
• Revolutionize Indian entertainment by
offering superior DVD quality picture
and CD quality sound.
• Connecting every television home
Empowering every television viewer
Revolutionizing home entertainment
MISSION….
• Tata Sky is set to revolutionize television
viewing in India through its superior digital
quality picture and sound.
 
“The service aims to empower the Indian
viewer with Choice, Control and Convenience
through its wide array of programming
choices and interactive features.”
Chetana’s

Incorporated in 2004, Tata Sky is


a JV between the TATA Group and
STAR,
150 TV Channels

Project Lakshya
Chetana’s

WHY SKY???

British Sky Broadcasting Group

STAR’s parent company, owns an International group of DTH


businesses that include BSkyB in UK, Sky Italia in Italy and
Foxtel in Australia.

Project Lakshya
Chetana’s

Title

Project Lakshya
Chetana’s

PRINT ADS….

Project Lakshya
Chetana’s

KEY COMPETITOR 1….

Project Lakshya
Chetana’s

KEY LEADERSHIP TEAM....

Harit Nagpal
MD & CEO Tata Sky

Was Vodafone marketing


head

Project Lakshya
Chetana’s

COMPANY SIZE : 5000+ Employees

Common Job Titles Top Schools


Manager 9%
Univ. of Mumbai 10%
Senior Executive 6%
Delhi Univ. 6%
Trainer 4%
Bangalore Univ. 5%
Executive 3%
Human Resources Executive 2% Kendriya Vidyalaya 3%

Project Lakshya
Chetana’s

Sales in Million

5
4.5
4
3.5
3
2.5
2
1.5
1
0.5
0
year 08
Project Lakshya
year 09 year 10
Chetana’s

NET PROFIT......

Particulars Quarter Ended Year Ended

Mar. 2010 Mar. 2009 Mar. 2010 Mar. 2009


  % Var. % Var.
Rs. In cr Rs. In cr Rs. In cr Rs. In cr

Sales 17.02 14.78 15 62.98 60.11 5

OPM % 4.23 7.31 -42 8.30 7.89 5

PBDT 1.11 0.66 68 4.63 2.44 90

PBT 0.64 0.14 357 2.58 0.21 1129


Project Lakshya
NP 2.82 0.50 464 4.01 0.15 2573
Chetana’s

LINKS…
• www.tatasky.com/
• www.tatasky.com/applynow.html
• www.tatasky.com/careers.html

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