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    A Market Research Done To Find Out The Customer's Perception Towards Ucb

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    sandeep tokas
    A market research was conducted to understand customer perception of UCB in India. It involved 166 respondents answering 14 questions online and in-person. Key findings include: 49.39% of respondents listed UCB as a top 5 brand; 62.65% said quality is the main reason for buying branded clothes; 52.40% perceive UCB as a trendy and colorful brand known for casual wear. The research concluded UCB is seen as a premium brand that is expensive but affordable, preferred for its style, fabric, and colors. Quality was deemed the most important factor for a brand's success.

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    A Market Research Done To Find Out The Customer's Perception Towards Ucb

    Uploaded by

    sandeep tokas
    28 views25 pages
    A market research was conducted to understand customer perception of UCB in India. It involved 166 respondents answering 14 questions online and in-person. Key findings include: 49.39% of respondents listed UCB as a top 5 brand; 62.65% said quality is the main reason for buying branded clothes; 52.40% perceive UCB as a trendy and colorful brand known for casual wear. The research concluded UCB is seen as a premium brand that is expensive but affordable, preferred for its style, fabric, and colors. Quality was deemed the most important factor for a brand's success.

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    UCB_MR

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    A market research was conducted to understand customer perception of UCB in India. It involved 166 respondents answering 14 questions online and in-person. Key findings include: 49.39% of respondents listed UCB as a top 5 brand; 62.65% said quality is the main reason for buying branded clothes; 52.40% perceive UCB as a trendy and colorful brand known for casual wear. The research concluded UCB is seen as a premium brand that is expensive but affordable, preferred for its style, fabric, and colors. Quality was deemed the most important factor for a brand's success.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    28 views25 pages

    A Market Research Done To Find Out The Customer's Perception Towards Ucb

    Uploaded by

    sandeep tokas
    A market research was conducted to understand customer perception of UCB in India. It involved 166 respondents answering 14 questions online and in-person. Key findings include: 49.39% of respondents listed UCB as a top 5 brand; 62.65% said quality is the main reason for buying branded clothes; 52.40% perceive UCB as a trendy and colorful brand known for casual wear. The research concluded UCB is seen as a premium brand that is expensive but affordable, preferred for its style, fabric, and colors. Quality was deemed the most important factor for a brand's success.

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    A Market Research done to find out

    the customer’s perception towards


    UCB.
    Benetton in India…
    Benetton's India operations
    • Entered India in 1991-92 as a joint venture
    with DCM Group, now a 100 per cent subsidiary
    • Brand United Colors of Benetton present across
    106 stores in 45 cities
    • Brand Sisley also launched in India in 2006
    • Manufacturing unit in Gurgaon, sourcing also
    done through contract manufacturing to vendors
    • India used as a manufacturing hub for sourcing
    apparel for other countries
    Market Research…
    Sources:
     Primary research
     Online questionnaires.

     On field.(Basant Lok, DLF Promenade VK, Select city


    walk Saket, Malviya Nagar, IIPM Satbari Campus)

     70% Online & 30% field survey


    Q. 1 Sex
    Male 89 53.61%

    Female 77 46.38%

    Total 166 100%


    Q. 2 Age
    15-20 16 9.63%
    21-29 133 80.12%
    30-39 15 9.03%
    40 & Above 3 1.80%
    Others 1 0.60%
    Q. 4 Average Monthly Expenditure
    on apparels
    Less than 1000 13 7.83%
    1001- 2000 34 20.48%
    2001-3000 47 28.31%
    3001-5000 33 19.87%
    5001 & above 41 24.69%
    Q.5 Top 5 Brands
    • 82 respondents had UCB in their top 5
    clothing brands.

    • 49.39% people
    Q.6 Why would you buy branded apparels?
    I just love branded cloths 31 18.67%
    Quality 104 62.65%
    Variety (colors & sizes) 22 13.25%
    Ambiance of the shop 1 .60%
    I rarely buy branded cloths 11 6.62%
    Q.7 What comes in your mind when I
    say UCB
    Trendy & colorful apparel brand 87 52.40%
    Brand design, good quality products 56 33.73%
    High end apparel brand 14 8.43%
    A simple apparel brand 12 7.22%
    Others 2 1.20%
    Q.8 According to you UCB is well
    known for?
    Casual Wear 117 70.48%
    Formal Wear 27 16.26%
    Accessories 10 6.02%
    All of them 28 16.86%
    Others 1 0.60%
    Q.9 What do you think UCB is..
    Luxury Brand 37 22.28%

    Premium Brand 94 56.62%

    A Simple Apparel Brand 38 22.89%


    Q.10 With regards to pricing,
    Benetton is ?
    Over Priced 34 20.48%
    Expensive but affordable 89 53.61%
    Value for money 37 22.28%
    Inexpensive 9 5.42%
    Q.11 You would buy Benetton for
    its?
    Quality 50 30.12%

    Design 68 40.96%

    Brand 38 22.89%

    Others 13 7.83%
    Q.12.Rate the following brands on
    the basis of quality, design and
    brand image.
    45
    40
    35
    30
    Poor
    25 Average
    Good
    20
    V.Good
    15 Excellent
    10
    5
    0
    PUNK UCB EDC FCUK S.Oliver
    UCB

    45
    40
    35
    30
    poor
    25 average
    20 good
    very good
    15 excellent
    10
    5
    0
    United Colors of Benetton
    Q.13. Rate the following according
    to their importance towards the
    brand Benetton.
    50
    45
    40
    35
    30 negligible
    nesessary
    25 important
    20 required
    essential
    15
    10
    5
    0
    design print ads quality fabric colors
    Style/Design
    Negligible (1) 10 6.02%
    Necessary (2) 16 9.63%
    Important (3) 44 26.50%
    Required (4) 54 32.53%
    Essential (5) 44 26.50%
    Print Ads
    Negligible (1) 8 4.81%

    Necessary (2) 29 17.46%

    Important (3) 56 33.73%

    Required (4) 49 29.51%

    Essential (5) 26 15.66%


    Quality
    Negligible (1) 6 3.61%

    Necessary (2) 12 7.22%

    Important (3) 35 21.08%

    Required (4) 67 40.36%

    Essential (5) 48 28.91%


    Fabric
    Negligible (1) 5 3.61%

    Necessary (2) 16 7.22%

    Important (3) 40 21.08%

    Required (4) 64 40.36%

    Essential (5) 43 28.91%


    Colors
    Negligible (1) 10 6.02%

    Necessary (2) 02 1.20%

    Important (3) 23 13.85%

    Required (4) 59 35.54%

    Essential (5) 74 44.57%


    Research quotes..

    • “UCB follows the trends, their forecast


    printing makes the brand generic..”

    • “Print ads are not as effective as they are


    suppose to be in India..”
    Conclusion…
    • 50% respondents prefer UCB as one of their
    favorite brands.
    • Quality is the most important factor for a brand
    to flourish.
    • UCB mostly known as trendy, colorful brand
    casual brand.
    • Premium, expensive but affordable.
    • Preferred for very good style, fabric and excellent
    colors.
    THANK YOU
    THANK YOU

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