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Catchment Analysis: Demographics (2011) Psychographic

The document provides demographic and psychographic information about two potential catchment areas - Vile Parle (W) and Powai. Vile Parle (W) has a population of 124,057 people with a density of 29,211/sqkm and 27,690 households of average size 4.5 consisting of upper middle class residents. It is located near 30 colleges and has existing mobile stores. Powai has a population of 327,560 people with very high density, 77,280 households of average size 4.5 consisting of upper middle class and HNIs. It is a commercial and residential hub with many corporate offices and start-ups.

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Aurindum Mukherjee
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33 views2 pages

Catchment Analysis: Demographics (2011) Psychographic

The document provides demographic and psychographic information about two potential catchment areas - Vile Parle (W) and Powai. Vile Parle (W) has a population of 124,057 people with a density of 29,211/sqkm and 27,690 households of average size 4.5 consisting of upper middle class residents. It is located near 30 colleges and has existing mobile stores. Powai has a population of 327,560 people with very high density, 77,280 households of average size 4.5 consisting of upper middle class and HNIs. It is a commercial and residential hub with many corporate offices and start-ups.

Uploaded by

Aurindum Mukherjee
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Catchment Analysis

Demographics (2011) Psychographic


Population: 124057 Early adopters
Population density: 29211 /sqkm Aspirational
No of Households: 27690
Average Size of Households: 4.5 Floor Plate: 600 - 700 sq. ft
Upper middle class Rental Cost: 500 per sq. ft

Existing reputation of being a one stop solution for Mobiles

Strategic location near colleges 30 Colleges

Large number of Residential societies

Vile Parle (W)


Competition

Primary Secondary
Catchment Catchment Alfa Stores Small non banded stores
Demographics (2011) Psycographic
Population: 327560 Early adopters
Population density: Very High Not very sensitive towards Price
No of Households: 77280 Ready to pay a premium for good
Average Size of Households: 4.5 quality service
Upper middle class & HNIs
majority of them being corporates Floor Plate: 750 Sq. ft
Rental Cost: 600 per sq. ft

One of Mumbai's most upmarket commercial and residential hubs

Offices of several commercial institutions, such as L&T Realty, Amazon, FIS, TCS, Credit
Suisse, Prudential plc, Jardine Loyd Thompson, JPMorgan, Nomura , CRISIL e.t.c

Start-up hub - Housing, TinyOwl, Toppr, HolaChef, Bewakoof, Logic Roots, Care24

People have the habit of shopping from Super markets

Powai

Competition
Primary Secondary
Catchment Catchment

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