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    Xtra Power Fleet Card

    Uploaded by

    Vindyanchal Kumar
    The document summarizes research conducted to promote the Xtrapower fleet card program by Indian Oil Corporation. The research included surveying over 300 transporters and 20 retail outlets in Bhopal and Indore. Key findings were that awareness of the program was low, technical issues hindered card usage, and benefits were not clear to many customers. Recommendations included improving awareness through advertising, assisting customers, setting up information centers, simplifying materials, targeting new customers, and providing better incentives for large transactions.

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    Xtra Power Fleet Card

    Uploaded by

    Vindyanchal Kumar
    201 views16 pages
    The document summarizes research conducted to promote the Xtrapower fleet card program by Indian Oil Corporation. The research included surveying over 300 transporters and 20 retail outlets in Bhopal and Indore. Key findings were that awareness of the program was low, technical issues hindered card usage, and benefits were not clear to many customers. Recommendations included improving awareness through advertising, assisting customers, setting up information centers, simplifying materials, targeting new customers, and providing better incentives for large transactions.

    Original Description:

    Indian oil - Fleet card sell

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    The document summarizes research conducted to promote the Xtrapower fleet card program by Indian Oil Corporation. The research included surveying over 300 transporters and 20 retail outlets in Bhopal and Indore. Key findings were that awareness of the program was low, technical issues hindered card usage, and benefits were not clear to many customers. Recommendations included improving awareness through advertising, assisting customers, setting up information centers, simplifying materials, targeting new customers, and providing better incentives for large transactions.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    201 views16 pages

    Xtra Power Fleet Card

    Uploaded by

    Vindyanchal Kumar
    The document summarizes research conducted to promote the Xtrapower fleet card program by Indian Oil Corporation. The research included surveying over 300 transporters and 20 retail outlets in Bhopal and Indore. Key findings were that awareness of the program was low, technical issues hindered card usage, and benefits were not clear to many customers. Recommendations included improving awareness through advertising, assisting customers, setting up information centers, simplifying materials, targeting new customers, and providing better incentives for large transactions.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 16

    Done At

    Indian Oil Corporation Bhopal(M.P)


    BY
    Vindyanchal Kumar
    BBA (Oil And Gas Marketing )V Semester
    University Of Petroleum and Energy Studies, Dehradun
    Mentor
    Mr. Amiy Ket Singh, Chief Divisional Retail Sales Manager
    Indian oil Marketing Division, BHOPAL
    Indian oil corporation

    Indian Oil: Indias major Downstream Company

    IOCL formed in 1964 with the merger -INDIAN OIL COMPANY LIMITED and
    INDIAN OIL REFINARIES LIMITED.

    Indian oil capture 46.2 % of total retail market.

    Product-Servo , Indian LPG , Auto gas ,Diesel , MS , Sko.


    Repeat
    Purchases
    Retention of
    Customers
    provide
    Information about
    Customers

    LOYALTY

    Just Another Reward Loyal


    Marketing Program Customers

    Reality ..could be all of the above !!!!


    3
    Xtrapower Fleet Card Program Benefits:

    Cashless transaction

    Facility to track each vehicle

    Detailed fleet management reports.

    Payment convenience-both prepaid and credit options.

    Personal Accident Insurance Cover and Medi-claim for fleet owner, driver,
    co-driver and helper.

    Attractive rewards on purchase of fuel & lubricants through the Card

    Opportunity for earning additional rewards on purchase of J.K. Tyre and


    Exide Battery
    Project Assigned
    In Sip I was assigned with two type of work
    1. Field work
    2. Office work
    Field work :
    I visited Bhopal and Indore and performed two works:
    a) Sales and promotion of Xtrapower fleet card to the transporter and Retail outlets
    of Bhopal and Indore.
    b) Get the questionnaire filled provided by company
    Office work:
    Conducted telephonic interview With negative Transporters and Ros owners
    a) Prepare report on negative customer and suggested action plan
    b) Prepare report on negative retail outlet and suggested action plan
    RESEARCH METHODOLOGY

    05-11-2017
    Research Design : Descriptive

    Sources of data

    1. Primary Data

    The data collected through questionnaire based survey from the retailers and
    transporters

    Excel sheet provided by company

    2. Secondary Data

    Companys annual reports, journal , pamphlets , website and magazines

    Companys Products and sales report

    SAMPLE SIZE 300+Transporters and 20+ Retail outlets

    No. of Xtrapower fleet card sold: 100

    Sample Area : Bhopal and Indore


    Objectives

    Primary Objective of this report is:

    To sell and promote xtrapower fleet card in Bhopal & Indore

    To Attract transporter for purchase of xtrapower fleet card.

    To educate transporter and petrol pump owner about xtrapower fleet card

    Secondary objectives:

    Gain professional experience

    To learn skills such as : Data collection and analysis, observational skill


    .
    Analysis
    Is mein questionaaire ka result with graph
    dalo

    05-11-2017
    Xtra power scheme is not available at all the retail outlet of Indian oil , so it
    creates problem.

    The card swiping machines are not properly maintained at some places
    leading to many customer complaints.

    At some places pump attendants are not interested in providing this


    service.

    There are no pamphlets available at pumps, which could give a brief idea
    about the loyalty program.

    There is Lack of internet facility at some of the outlets and also problem
    with poor network service.
    The facilities should be made available to as much retail outlets as possible.

    The card swiping machine must be carefully maintained and should provide quick
    service for any technical difficulties.

    A training program for pump attendant to increase his expertise in the use of swiping
    machine and its various technical aspects.

    Surprise visit to pump by pump owner and attendants.

    If possible some rewards should be given to the pump with highest sale in month by
    card transaction.

    Pamphlets must be available at pump so that customers get a brief idea about the
    program.

    The poor network service at retail outlet need to improve urgently.


    Most of the customers were very supportive and welcoming. Customers
    who showed interest appreciated the offer provided and wanted to
    know more about the program.

    Some of the customers faces technical difficulties while using the card
    as they are not able to understand its operations clearly.

    Some customers have no clear idea about its benefit and they are
    happy to use their old traditional way of purchasing oil and lubricant.

    Some transporter purchases the card but the card remains idle or they
    had very less transaction.
    FINDINGS FROM CUSTOMERS

    Pamphlet and booklets are in English; hence most of the people are not able to

    understand.

    There is no dedicated person for collecting the forms. So, there is a large backlog

    of forms.

    This program is not for small LCV .

    There are no any special benefits for customers having larger transaction.

    Corporate customers are not very much interested as there is no any special

    benefit for them.

    Website of Xtra power (www.iocxtrapower.com) is not regularly updated


    Most of the people are not aware regarding the Xtra power scheme, IOC should
    try to create awareness regarding the program by means of more aggressive
    advertising.

    Xtra power fleet card banners should be put at proper location with easy visibility.

    The customers facing any kind of difficulties must be assisted promptly and their
    problem must be considered with due care.

    Information centers especially in remote areas must be setup so that people have
    access to this program and they can have detail information about its benefits.

    All the pamphlets and booklets should be in regional language and Hindi for easy
    understanding.
    14
    There must be a fixed person for collecting forms and application for the card.

    Target new vehicle/fleet owner by tie up with the vehicles companies and give
    XTRAPOWER FLEET CARD with every new vehicle/truck.

    If a card is not used for a specified period then a message should be given as a
    reminder and if possible to contact the person as there may be some problem for
    not using the card.

    Special benefit must be provided to customers with larger transaction.

    Need for Local alliance partners.

    The website for Xtra power needs regular update with more user friendly access
    and details of new as well as upcoming offers.

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