JUAN JOSE DELGADO

Professor at IE Business School & Digital Advisor.

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 Welcome message

I hope this template is useful. So many times easy

things are the ones that add more value.

Juan Jose Delgado, Professor at IE

Business School and Digital Advisor.
ABOUT US
 Mission & Vision

MISSION

Introduce the mission of your Company: The

mission is a declaration of the long-term VISION
Introduce the vision of the Company:
purpose of the Company. What is your
Be aware you should not confuse vision with mission. Vision should answer the
fundamental value? question: What we want to be? You should summarize in a sort sentence. Concrete.
 Company history

DATE DATE
MILESTONE MILESTONE

START

Introduce the main milestones the Company Introduce the main milestones the Company
achieved in the past. The foundation, new achieved in the past. The foundation, new
investors, new technology, acquisitions, big investors, new technology, acquisitions, big
customer agreements. customer agreements.

These milestones should be concrete and These milestones should be concrete and
support different angles of the Company. support different angles of the Company.
Company history

DATE DATE
MILESTONE MILESTONE

TODAY
Introduce the main milestones the Company Introduce the main milestones the Company
achieved in the past. The foundation, new achieved in the past. The foundation, new
investors, new technology, acquisitions, big investors, new technology, acquisitions, big
customer agreements. customer agreements.

These milestones should be concrete and These milestones should be concrete and
support different angles of the Company. support different angles of the Company.
THE
SITUATION
Describe the strategic GAP in the
customer.

Pain-point 1 Pain-point 3
Describe the main frictions that exist Describe the main frictions that exist
in the current situation (from a in the current situation (from a
customer perspective). customer perspective).

Pain-point 2 Pain-point 4
Describe the main frictions that exist Describe the main frictions that exist
in the current situation (from a in the current situation (from a
customer perspective). customer perspective).
Option 1

Describe how customers solve their problem

currently.

SOLUTION SOLUTION
Describe how customers solve their Describe how customers solve their
problem currently. problem currently.

SOLUTION SOLUTION
Describe how customers solve their Describe how customers solve their
problem currently. problem currently.
Option 2

Describe how customers solve their problem

currently.

01 02 03 04 05 06
Describe how Describe how Describe how Describe how Describe how Describe how
customers solve customers solve customers solve customers solve customers solve customers solve
their problem their problem their problem their problem their problem their problem
currently. currently. currently. currently. currently. currently.
MARKET
RESEARCH
Show facts to prove this GAP exists in the Market.
Market Research.

215 327 449 615

268 415 389 658

Show facts to prove this GAP Show facts to prove this GAP Show facts to prove this GAP Show facts to prove this GAP
exists in the Market. Market exists in the Market. Market exists in the Market. Market exists in the Market. Market
Research. Research. Research. Research.

Q1 2016 Q2 2016 Q3 2016 Q4 2016

Show facts to prove this GAP exists in the Market. Market Research,
interviews, # registrations, trends, so on.

2015 7,205 million

2016 10,384 million

2017 17,962 million

Show facts to prove this GAP exists in the Market:
Demographic analysis.

55%

37%
Show facts to prove this GAP exists in the Market:
Efficiency analysis.

15%
TITLE HERE
90%
TITLE HERE
Description of the lack of efficiency in Description of the lack of efficiency in
the market. the market.
THE
SOLUTION
 Value proposition
Prove how your value proposition solves the strategic gap
in the consumer.

SOLUCION 1 SOLUCION 2 SOLUCION 3 SOLUCION 4

Describe your solution. A sort Describe your solution. A sort Describe your solution. A sort Describe your solution. A sort

sentence. sentence. sentence. sentence.

illustrative

Show successful BRIEF INFORMATION

stories of your Describe briefly the information of your
customer.
current customers.
REQUISITES
[introduce the logo of your customer]
Describe the requisites of this particular
customer.

REVIEWS
Present reviews declared by this customer.
Describe the industry of your customer and any
other characteristic that can be translated into a
potential customer.
GOALS
Explain the main goals achieved by this
customer.

[Call to action] For more information about our experience relative to your
organization and industry, please contact us.
THE
MOMENTUM
Option 1

Describe why it is now the best moment to use your

solutions.

YOU COMPETITORS
Describe your unique selling Describe their main gaps.
proposition.
Option 2

Describe why it is now the best moment to use your

solutions.

20% 40% 60%

TREND 1 TREND 2 TREND 3

Describe a trend that explains why Describe a trend that explains why Describe a trend that explains why
your solution makes sense in the your solution makes sense in the your solution makes sense in the
current panorama. current panorama. current panorama.
Option 3

Describe why it is now the best moment to use your

solutions.

LOREM ISPUM LOREM ISPUM LOREM ISPUM LOREM ISPUM

But I must explain to you how all this But I must explain to you how all this But I must explain to you how all this But I must explain to you how all this
mistaken idea of denouncing mistaken idea of denouncing mistaken idea of denouncing mistaken idea of denouncing
pleasure and praising pain was pleasure and praising pain was pleasure and praising pain was pleasure and praising pain was
Option 4

Describe why it is now the best moment to use your

solutions.
125 80 125
75
100 100
60 65
98 98
75 75
40
50 50
35
45 20 45
25 25
20 20
0 0 0
2015 2016 2017 2015 2016 2017 2015 2016 2017
Option 5

Describe why it is now the best moment to use your

solutions.

= 70k = 50k
@behance @marketname
= 40k = 30k

= 50k = 80k
@devianart @pinterest
= 80k = 40k

= 70k = 50k
@youtube @googleplus
= 50k = 90k

A FOLLOWING OF FOLLOWERS
Option 6

Describe why it is now the best moment to use your

solutions.
MOBILE MARKETING PINTEREST
= 50% = 70%

DIGITAL PRINTING VIMEO

= 65% = 95%

FACEBOOK
ANALYSIS
= 95%
Describe social media trends that point your solution as the best
solution.
TWITTER
= 70%
Option 7

Describe why it is now

the best moment to use
your solutions.

Europe

YOUR LOCATION
Describe how trends are by region.
Option 8

Describe why it is now

the best moment to use
your solutions.

Great Britain

YOUR LOCATION
Describe how trends are by region.
Option 9

Describe why it is now

the best moment to use
your solutions.

U.S.

YOUR LOCATION
Describe how trends are by region.
Option 10

Describe why it is now

the best moment to use
your solutions.

Africa

YOUR LOCATION
Describe how trends are by region.
Option 11

Describe why it is now

the best moment to use
your solutions.

Spain

YOUR LOCATION
Describe how trends are by region.
Option 12

Describe why it is now the best moment to use

your solutions.
U.S.

85%

Spain

65%

Mexico
72%

U.S. Spain Mexico

Describe trends by Describe trends by region Describe trends by region
region
MARKET SIZE
IDENTIFY DIFFERENT CUSTOMER
SEGMENTS

01 02 03 04
Describe the segment and Describe the segment and Describe the segment and Describe the segment and
why it is important. why it is important. why it is important. why it is important.
 DESCRIBE THE SIZE OF YOUR MARKET
(WITH DATA)
01 02 03 04 05 06
Data to support the Data to support the Data to support the Data to support the Data to support the Data to support the
size of your market size of your market size of your market size of your market size of your market size of your market
COMPETITORS
MAKE A LIST OF YOUR COMPETITORS AND SHOW
WHY YOUR SOLUTION IS BETTER THAN THEM.

[introduce logo] [introduce logo] [introduce logo] [introduce logo] [introduce logo]

01 02 03 04 05
Describe competitor Describe competitor Describe competitor Describe competitor Describe competitor
in a sentence in a sentence in a sentence in a sentence in a sentence
YOUR
SOLUTION
Option 1

Describe your solution

Enjoy
the high performance
on this model
BENCHMARK TEST ON TOP GAMES
But I must explain to you how all this mistaken idea of
denouncing pleasure and praising pain was born and

AVERAGE FPS

min. 31 fps
max. 68 fps
Option 2

Describe your solution

Mac OSX Leo

But I must explain to you how all this mistaken idea of
denouncing pleasure and praising pain was born and

17.3" Full HD display

But I must explain to you how all this mistaken idea of
denouncing pleasure and praising pain was born and

6th Core Quad q7-6700HQ processor

But I must explain to you how all this mistaken idea of
denouncing pleasure and praising pain was born and

12GB system memory

But I must explain to you how all this mistaken idea of
denouncing pleasure and praising pain was born and
Option 3

Describe your solution

Enjoy better picture
quality on this model
This monitor features an LED backlight with an ambient light
sensor for automatically optimizing the monitor's brightness.

12 ms response time

27" widescreen display

1000:1 contrast ratio

375 cd/m brightness

2560 x 1440 maximum resolution

Thunderbolt port

3 OSB 3.0 ports

Option 4

Describe your solution

Enjoy reliability on this model

Series with aluminum and stronger cover glass

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6-Month Financing SAVE $200 (Reg. $399.99)

Get 5% Back in Rewards

Roadmap. Describe how your product will be in 18
months.

Release Release
Description of the new features and Description of the new features and

the main benefit for your customer the main benefit for your customer

Release Release Release

Description of the new features and Description of the new features and Description of the new features and
the main benefit for your customer the main benefit for your customer the main benefit for your customer
BUSINESS
MODEL
POINTS TO COVER
SALES GENERATION
PRICING
AVERAGE TICKET PER CUSTOMER
AVERAGE LIFE TIME
GO TO MARKET
LIST OF CURRENT AND POTENTIAL CUSTOMERS
PROVE YOUR
MODEL
PROVE YOUR MODEL HAS TRACTION IN THE MARKET:

SALES
CUSTOMER REQUESTS
PRE-ORDERS
PILOTS / TESTS
THE TEAM
Option 1

ABOUT YOU

JUAN JOSE DELGADO

CEO

Juan Jose
Professor at IE Business School and Digital Expert. Delgado
Option 6

YOUR TEAM

JJ DELGADO JJ DELGADO JJ DELGADO JJ DELGADO

But I must explain to you But I must explain to you But I must explain to you But I must explain to you
how all this mistaken idea of how all this mistaken idea of how all this mistaken idea of how all this mistaken idea of
denouncing pleasure and denouncing pleasure and denouncing pleasure and denouncing pleasure and
praising pain was born and I praising pain was born and I praising pain was born and I praising pain was born and I
will give you a complete. will give you a complete. will give you a complete. will give you a complete.
Option 6

WHY YOUR TEAM IS THE BEST FOR THEIR TASKS?

PERSONAL INFORMATION
But I must explain to you how all this mistaken idea of denouncing pleasure
and praising pain was born and I will give you a complete.

JOB OBJECTIVE
But I must explain to you how all this mistaken idea of denouncing pleasure
and praising pain was born and I will give you a complete.

EDUCATION
But I must explain to you how all this mistaken idea of denouncing pleasure
and praising pain was born and I will give you a complete.

JJ DELGADO
Purchasing Specialist EXPERIENCE
But I must explain to you how all this mistaken idea of denouncing pleasure
and praising pain was born and I will give you a complete.
Option 6

WHY YOUR TEAM IS THE BEST FOR THEIR TASKS?

MANAGEMENT
But I must explain to you how all this mistaken 97%
idea of denouncing pleasure and praising pain
was born and I will give you a complete.

CUSTOMER SERVICE
But I must explain to you how all this mistaken 100%
idea of denouncing pleasure and praising pain
was born and I will give you a complete.

DRIVING
JJ DELGADO But I must explain to you how all this mistaken 50%
Purchasing Specialist idea of denouncing pleasure and praising pain
was born and I will give you a complete.
Option 6

SHOW YOUR MENTORS AND ADVISORS

JJ DELGADO JJ DELGADO JJ DELGADO JJ DELGADO JJ DELGADO

CEO Purchasing Specialist Transport Manager Chief Technologist Safety Engineer

Tel.: +44 444-44-44 Tel.: +55 555 55 55 Tel.: +77 777 77 77 Tel.: +33 333 33 33 Tel.: +88 888 88 88
e-mail: [email protected] e-mail: [email protected] e-mail: example @.gmail.com e-mail: example @.gmail.com e-mail: example @.gmail.com
WHAT ARE WE
LOOKING FOR?
POINTS TO COVER

IF YOU ARE LOOKING FOR FUNDS:

HOW MUCH?
WITH WHAT PORPOSES?
WHEN THESE INVESTMENTS WILL TAKE PLACE?

IF YOU LOOK FOR MENTORS OR/AND ADVISORS:

WHICH PROFILES?
HOW WILL YOU COMPENSATE THEM? (FEE,
SUCCESS FEE, SHARES, OPTIONS)
 Goodbye message

Juan Jose Delgado, Professor at IE

Business School and Digital Advisor.

I have advised 18 start-ups, I am advisor of 3 of them and partner in another 3.

I follow a very strict selection process to get involved.
You can contact me on https://uk.linkedin.com/in/juanjosedelgado