This presentation summarizes Maruti Suzuki's industrial visit on August 12, 2010 in Gurgaon. [1] Maruti Suzuki was established in 1981 as a joint venture between the Indian government and Suzuki Motor Corporation of Japan. [2] It is now India's largest car manufacturer, with a 50% market share in the domestic passenger car market. [3] The presentation covered Maruti Suzuki's history, products, sales growth, production process, network and competitors.
Copyright:
Attribution Non-Commercial (BY-NC)
Available Formats
Download as PPTX, PDF, TXT or read online from Scribd
This presentation summarizes Maruti Suzuki's industrial visit on August 12, 2010 in Gurgaon. [1] Maruti Suzuki was established in 1981 as a joint venture between the Indian government and Suzuki Motor Corporation of Japan. [2] It is now India's largest car manufacturer, with a 50% market share in the domestic passenger car market. [3] The presentation covered Maruti Suzuki's history, products, sales growth, production process, network and competitors.
This presentation summarizes Maruti Suzuki's industrial visit on August 12, 2010 in Gurgaon. [1] Maruti Suzuki was established in 1981 as a joint venture between the Indian government and Suzuki Motor Corporation of Japan. [2] It is now India's largest car manufacturer, with a 50% market share in the domestic passenger car market. [3] The presentation covered Maruti Suzuki's history, products, sales growth, production process, network and competitors.
Copyright:
Attribution Non-Commercial (BY-NC)
Available Formats
Download as PPTX, PDF, TXT or read online from Scribd
This presentation summarizes Maruti Suzuki's industrial visit on August 12, 2010 in Gurgaon. [1] Maruti Suzuki was established in 1981 as a joint venture between the Indian government and Suzuki Motor Corporation of Japan. [2] It is now India's largest car manufacturer, with a 50% market share in the domestic passenger car market. [3] The presentation covered Maruti Suzuki's history, products, sales growth, production process, network and competitors.
Copyright:
Attribution Non-Commercial (BY-NC)
Available Formats
Download as PPTX, PDF, TXT or read online from Scribd
Download as pptx, pdf, or txt
You are on page 1/ 20
Presentation
on Maruti Suzuki Industrial visit Date : 12th august 2010 Place: Gurgaon Presented By: Nitin garg Company History In the early 1980s, the Indian Government decided to produce a small car, which would be within the buying reach of the Indian middle class. Maruti Udyog limited established in 1981.First production commenced in 1983 Gurgaon, On 17th September,2007 Maruti Udyog was renamed to Maruti Suzuki India Limited. It is subsidiary of Suzuki Motor Corporation of Japan. Company Profile Type : Public Founded : 1981 Headquarters : Gurgaon, Haryana Key people : R C Bhargava, Chairman : Shinzo Nakanishi, Managing Director Industry : Automotive Product Car Revenue : US$ 4.9 billion (2009) Employees : 8000 Parent : Suzuki Website : www.marutisuzuki.com Management : ISO 9001: 2000 Certification JOINT VENTURE Until recently, 18.28% of the company was owned by the Indian government, and 54.2% by Suzuki of Japan. The Indian government held an initial public offering of 25% of the company in June 2003. OBJECTIVE OF COMPANY •Modernization of the Indian Automobile industry. •Production of large number of motor vehicles which was necessary for economic growth. Produts •1983 Maruti 800 launched
•1984 Maruti Omni launched
•1985 Maruti Gypsy launched
•1990 Maruti Zen launched –
2000 Maruti Alto launched –
2002 Maruti Wagon-R launched –
2003 Maruti Versa launched –
2004 Maruti Grand Vitara launched –
2005 Maruti Suzuki Swift launched –
2006 Maruti Zen Estilo launched –
2007 Maruti Suzuki SX4 launched –
2008 Maruti Swift Dzire launched –
2008 Maruti A-Star launched –
` 2009 Maruti Suzuki Ritz launched –
2010 Maruti Eeco
2010 maruti k10
Sales & Growth •The sales figure for the year 1993 reached up to 1,96,820 vehicles. •company reached a total production of one million vehicles in March 1994. •The first Indian Company to cross this milestone” •Maruti Suzuki, has sold 7,64,842 vehicles in 2007-08, an increase of 13.3%
compared to 6,74,924 vehicles sold in 2006-07. This includes the company’s
exports.. •Maruti has more than 5 million satisfied customers in India and is currently having a share of around 50%in the domestic passenger car market where most major international automobile manufacturers are present •Maruti ranked highest in customer satisfaction with after-sales its total volume sold in 2009-10 fiscal year to 10,18,365 Units. The domestic sale 8,70,790 units and export sale is 1,47,575 units NETWORK •Maruti has a network of 391 sales outlets across 230 cities all over India. •The service network covers 1,113 towns and cities, bolstered by 2,142 authorized service outlets •Maruti ranked highest in customer satisfaction with after
customer satisfaction with after-sales service.
True value Driving school Authorized services station Insurance •3rd largest small car manufacturer in the World Production Process Blanking Steel coils are cut into blanks of various shape Pressing This Sheet Pressed Into Various Part of the car Welding Adjoining the various Parts Painting
Painting of the body with the helps of
robots and human Beings Assembling Assembling all the parts to provide the final shape of cars. • Vehicle inspections To check out the performance of the new made car Market Share of Passenger Car
2% 5%
4% 2%
Maruti Suzuki 5%
Hyundi Motors Tata Motors 14% 50% Honda sial cars ford Gernal Motors Mahindra renault 18% other COMPETITORS Thank you
