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    Introduction To Retail: 10/6/2017 Retailing Management - Swapna Pradhan 1

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    Adarsh Krishna
    This document provides an introduction to retail management. It defines retail as the last stage of moving goods to consumers for their personal use. The retail industry is a major economic driver, generating trillions in annual sales and employing millions worldwide. In India specifically, retail is the second largest employment sector after agriculture, and organized retail makes up only 2% of the total estimated retail trade. The document outlines key topics in retail management including the changing retail landscape, opportunities in retail, and roadblocks to further development in India.

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    Introduction To Retail: 10/6/2017 Retailing Management - Swapna Pradhan 1

    Uploaded by

    Adarsh Krishna
    65 views15 pages
    This document provides an introduction to retail management. It defines retail as the last stage of moving goods to consumers for their personal use. The retail industry is a major economic driver, generating trillions in annual sales and employing millions worldwide. In India specifically, retail is the second largest employment sector after agriculture, and organized retail makes up only 2% of the total estimated retail trade. The document outlines key topics in retail management including the changing retail landscape, opportunities in retail, and roadblocks to further development in India.

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    retail management

    Original Title

    Chapter 1

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    This document provides an introduction to retail management. It defines retail as the last stage of moving goods to consumers for their personal use. The retail industry is a major economic driver, generating trillions in annual sales and employing millions worldwide. In India specifically, retail is the second largest employment sector after agriculture, and organized retail makes up only 2% of the total estimated retail trade. The document outlines key topics in retail management including the changing retail landscape, opportunities in retail, and roadblocks to further development in India.

    Copyright:

    © All Rights Reserved
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    65 views15 pages

    Introduction To Retail: 10/6/2017 Retailing Management - Swapna Pradhan 1

    Uploaded by

    Adarsh Krishna
    This document provides an introduction to retail management. It defines retail as the last stage of moving goods to consumers for their personal use. The retail industry is a major economic driver, generating trillions in annual sales and employing millions worldwide. In India specifically, retail is the second largest employment sector after agriculture, and organized retail makes up only 2% of the total estimated retail trade. The document outlines key topics in retail management including the changing retail landscape, opportunities in retail, and roadblocks to further development in India.

    Copyright:

    © All Rights Reserved
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    of 15

    Introduction to Retail

    Chapter 1

    Retailing Management - Swapna


    10/6/2017 Pradhan 1
    Objectives
    Defining retail
    The significance of retail
    The marketing retail equation
    The new role of the retailer
    Retail the Indian context

    Retailing Management - Swapna


    10/6/2017 Pradhan 2
    What is retail?
    Retail derived from the French word retaillier,
    which means to break bulk.
    Retailing is the last stage in the movement of
    goods and services to the consumer.
    Retail therefore consists of all activities involved
    in the marketing of goods and services directly to
    the consumers for their personal, family or
    household use.

    Retailing Management - Swapna


    10/6/2017 Pradhan 3
    Retail the industry
    8
    7 6.6
    6 Retail
    5 Fin.ser
    5
    Eng
    4
    3 Chemicals
    3 2.6 Pkg. Goods
    2 1.9
    2 Elec & Tel
    1 Automob.
    1
    0
    Sales ($ Trillion) 1999
    Retailing Management - Swapna
    10/6/2017 Pradhan 4
    Economic significance of
    retailing
    Sales
    Employment
    Contribution to GDP
    Top 10 retailers in the world

    Retailing Management - Swapna


    10/6/2017 Pradhan 5
    The top 10 retailers
    Fortune Corporation Country of Revenues $ No. of
    Rank Origin mn employees
    1 Wal-Mart Stores U.S.A 219,812 1,383,000
    35 Carrefour France 62,225 382,821
    38 Royal Ahold Netherlands 59,634 270,739
    46 Home Depot U.S.A 53,553 256,300
    56 Kroger U.S.A 50,098 288,000
    72 Metro Germany 44,347 186,814
    83 Sears Roebuck U.S.A 41,078 310,000
    89 Target U.S.A 39,888 223,550
    100 Albertsons U.S.A 37,931 220,000
    104 Kmart U.S.A 36,151 234,000
    Source: Fortune, July 22, 2002
    Retailing Management - Swapna
    10/6/2017 Pradhan 6
    Functions of a Retailer
    Form utility
    Time utility
    Place utility
    Ownership utility

    Retailing Management - Swapna


    10/6/2017 Pradhan 7
    The Changing Retail Landscape
    Proximity to the customer
    The Rise of consumerism
    Introduction of the Private Label
    Technology

    Retailing Management - Swapna


    10/6/2017 Pradhan 8
    Opportunities in Retail
    Management
    Sales
    Operations
    Information technology
    Merchandising
    Supply Chain and Logistics Management

    Retailing Management - Swapna


    10/6/2017 Pradhan 9
    The Marketing Retail Equation
    Manufacturer Manufacturer Manufacturer

    Wholesaler

    Retailer
    Feedback

    Retailer

    Consumer Consumer Consumer

    Retailing Management - Swapna


    10/6/2017 Pradhan 10
    Retail in India
    12 million retail outlets.
    Second largest sector after agriculture.
    The estimated size of the organised retail
    industry in India is Rs. 16,000 crores. This
    is 2 % of the total estimated retail trade.
    Contributes about 10 11 % of the GDP

    Retailing Management - Swapna


    10/6/2017 Pradhan 11
    Size of the organised retail market
    (Rs Cr)
    2001-02 2007 CAGR (%)
    TOTAL 16,000 37,216 18
    Food 1,800 7,473 33
    Clothing 4,950 10,423 16
    Cons.Durables 1,650 3,787 18
    Books & Music 450 1,426 26

    Source: Changing Gears, ETIG


    Retailing Management - Swapna
    10/6/2017 Pradhan 12
    Share of organised & unorganised
    retail

    PAKISTAN 1 99

    INDIA 2 98

    CHINA 20 80

    INDONESIA 30 70

    BRAZIL 36 64 ORGANISED
    UNORGANISED
    THAILAND 40 60

    MALASIA 55 45

    TAIWAN 81 19

    USA 85 15

    0% 20% 40% 60% 80% 100%

    Retailing Management - Swapna


    10/6/2017 Pradhan 13
    Growth of retail in India
    Public Distribution System
    Co-operative movement
    Independent retail stores
    Textile retail chains
    Department store
    Specialty stores
    Malls
    Hypermarkets
    Retailing Management - Swapna
    10/6/2017 Pradhan 14
    Roadblocks to retail development
    in India
    Lack of recognition as an industry
    High cost of real estate
    Lack of adequate infrastructure
    Taxation at multiple levels
    Restrictions on FDI

    Retailing Management - Swapna


    10/6/2017 Pradhan 15

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