User Experience
2014 Industry Implementation Trends
UX Guy - Mark Swaine
Web: www.uxguy.com
Twitter: @UX_UI_Guy
Behance: www.behance.net/markswaine
What is (UX) User Experience?
User experience is the net sum of every interaction
a person has with an organization, be it marketing material, a
customer service call, or the product or service itself. A users
impressions are shaped by an organizations beliefs and
practices as much as by the purpose and the value its products
hold in his or her life.
Robert Hoekman Jnr
State of Industry
Client Education & Acceptance (is Key)
Speed of Industry Emphasis on User
Internet of Things Brand Context
Unlimited Options Time
Apocalypse Ongoing Work /
Maintenance
Client Education & Acceptance (is Key)
Needs to be acceptance of time and budget
Industry is moving too fast for clients to maintain best practice knowledge
New work produced will constantly need maintenance, ownership, updates,
new features and technical support.
Clients need to be much more tentative to industry pace and their brand
context.
Clients need to be accepting of pace of industry and technological change for
implementation of their brand.
Client Education & Acceptance (is Key)
Clients need to be more understanding of labor intensive industry (man
hours, time, cost, constant technical issues, discovery, maintenance, testing,
iteration, code updates, mobile agnostics etc.) it is ongoing and always will
be.
If a client asks to come down in price on small or large projects walk away
(client has no respect or understanding for the industry, your time, hard work,
technical time consuming issues and expertise required)
UX Implementation Trends
Lean Agile - Iteration
Create a prototype, then use it as a user would.
Youll see whats missing. Youll see whats wrong.
Repeat.
Robert Hoekman Jnr
Deliverables, Requirements, Assumptions, Hypothesis
The client may have set
deliverables, requirements and
outcomes to work from
You may need to start with
assumptions about the product /
project (what you believe to be
true)
Lean Approach - create & validate
Hypothesis - including,
experimental assumptions,
outcomes, personas and product
features.
Test and learn what creates
Value
Participatory Sketching
Opportunity to collaborate with
key project stakeholders
Explore, Create & Invent
Identify, create and prove key use
cases
Identify Pain Points
Help Build the Brief with Client
Research & Analysis
Rapid Prototyping
Low Fidelity Prototypes Paper /
Sort Cards
Create Rapid Interactive
Wireframe Prototypes
Iterate and develop in Lean Agile
Mode
Receive and monitor real time
feedback from key user
demographics
Discovery
We dont know in any meaningful way whether a
product feature is effective until it is in the
marketplace.
Engage the customer during the ux, design and
development process.
Find out what the users are doing with your
product and why?
The most difficult answers about your product
will be answered by customers in the
marketplace.
Identifying Contextual Differentiators
Smartphone Tablet Desktop
Action / Task Key User Tasks Key User Tasks
Oriented Agnostic Paradigms Context of Content
Agnostic Paradigms Context of Content Calls to Action
Context of Content Tablet = Browsing / Content Scale and Stack
Simplified Couch Commerce
Navigation Site speed, CSS, Retina
What the user Images and Resolutions
wants.
Kill Documentation (time waste)
Time wasting on documentation creation
Prototype instead more beneficial
Learn more by prototyping the user experience
Test & Iterate Quickly
You can Achieve a big vision but in small increments.
It requires a commitment to iteration
Eric Ries
The User
What is (UX) User Experience Design?
User experience design as a discipline is concerned with all
the elements that together make up that interface, including
layout, visual design, text, brand, sound and interaction. It
works to coordinate these elements to allow for the best
possible interaction by users.
Don Norman
(UX) Key Questions
Why is the product being made?
Who is it being made for?
What are the stakeholders goals for the
project?
How do the requirements fit within the
wider business objectives of the
organization?
Who are the competitors?
How is success going to be measured?
Know Thy User
Users can be, Experienced, Expert, Novice
or Power Users
The more fluid and responsive the experience is
the more emotionally, invested users will become
Ask only for limited input from users
Users are not stupid
Create emotional connections
Users want novelty
Know Thy User
Build healthy long-term relationships with users
Users will ask why doesn't my brand / site / app
know me?
Build users trust incrementally and look for soft
commitments along the way
Reduce input forms, user fatigue
Hide technology from the user
Simplicity
Make it feel snappier always go back to engineering
Reduce chances for users to make mistakes
Stop making people passengers and more partners of the user experience
Stop commanding users what to do
Reduce everything thoughtfully
Tell a Story - User Research
Contextual research Competitor Analysis
In-depth interviews Visual Style
Social analytics Focus Groups
Online interviews Talk to Existing Users
Analytics / tracking On Location
Street interviews Third Party Studies
Usability Review Use Eye Tracking Labs
Create Personas
User Background:
Age range, native language, physical and or
cognitive limitations
Experience:
How familiar are your users with similar
systems? Will they need to learn?
Behavior:
What motivates users. Do they share any
behavioral traits?
Desires and Concerns:
What do they want to achieve, what
concerns do they have?
Focus on Outcomes Not Deliverables
Real people use your products and services, real people with different wants,
needs, abilities, environments and a million other possible variables that need
to be factored in
Businesses cannot treat their customers as passive consumers any longer,
every company is in the user experience business
If you take the time to understand how people think, then design solutions
around their true needs and behavior your design will be far more likely to
perform better with them.
http://alistapart.com/column/explaining-water-to-fish
Remember
Users will never forget how you made them feel
Maya Angelou
Design
Design
Design without constraints is decoration.
Robert Hoekman Jnr
Design Trends Flat UI Design
No drop shadows, bevels, gradients and no depth
Every element is clean, crisp including buttons
and navigation menus Color of the Year in Web
Flat interfaces are easy for users to understand
and interact with
Use simple interface elements such as icons
Simple, easy to click and tap
Pantone Emerald 17-5641
Simple shapes rectangle and circles
Use of bold simple Colors
Design Trends Flat Design Color Palette
flatuicolors.com
Typography Considerations
Look and Feel of type used should suit the overall tone and message
Use simple font pairings
Flat design uses no more than two font pairings (novelty font for headings)
Use sharp, crisp, bold clear typefaces
San Serif Typefaces are typically used in flat design
Flat design focuses on simplicity so should your text (content)
Reduce use of drop shadows, gradients strong color contrast, (black & white)
Give type / paragraphs plenty of room to breathe lots of white space
Good starting place Google Fonts: http://www.google.com/fonts
Flat UI Design
Flat UI Design Trends
Flat UI Design
Flat UI Design Trends
Flat UI Website Design
Square:
http://www.square.com
Flat UI Website Design
United Pixel Workers:
http://www.unitedpixelworkers.com/
Flat UI Website Design
Get Cellar App:
http://www.getcellarapp.com/
Mobile First
Mobile First (Project Depending)
No longer an afterthought
Prepares brand thinking for the explosive growth
in mobile apocalypse
Forces brand focus and prioritization under
mobile constraints
Allows for new and innovative brand experiences
built on capabilities and paradigms of devices
Start with presumptions of connectivity, context
interaction, and location
Mobile First (Project Depending)
The simple guideline is whatever you are doing do Mobile First
Eric Schmidt, http://bkaprt.com/mf/1
Were just now starting to get into Mobile first. What we are finding is that the
designers on mobile are really embracing the constraints and that it is actually
teaching us a lot about how to design back to the desktop
Kate Aronowitz, Facebook Director of Design, http://bkaprt.com/mf/2
Responsive Design (RWD)
Responsive Design
Is responsive design needed?
Still in its infancy
Content Dictates
It is Future Friendly
More Time = More Cost
Can be content Managed Across All Devices
Use Best Practice in HTML5 & CSS3 Media Queries
Many frameworks, templates and solutions
Responsive Design
Not always applicable to use learn and know your
context, content and mobile considerations first.
Be conscious of user connectivity capabilities when
using heavy content, retina images, video.
Test, iterate and test again - take into account of site
speed load times in low connectivity
Be concisions of agnostic paradigms for different
hardware and OSs.
Responsive Design (Sample 1)
boldandnoble.com
Responsive Design (Sample 1)
boldandnoble.com
Responsive Design (Sample 2)
skinnyties.com
Responsive Design (Sample 2)
skinnyties.com
Responsive Design (Mobile Samples)
thisiszone.com starbucks.com cibc.com
Tool Trends
Tools Worth Looking At
Traditional Desktop Mobile
Paper and Pen Sketch App Pop
Balsamiq App Cooker
Post it Notes
Visio Blueprint
UI Stencils (uistencils.com)
Omnigraffle Interface HD
Axure Adobe Proto
Just in Mind iMockups
SketchyPad
Easel
Livewires
Divshot
Launch
Briefs
Briefscase
Skeleton (HTML Prototyping)
Mind Node
Proto.io
UXPin
App Sketcher (HTML Prototyping)
Adobe Brackets (Coding)
Summary
Summary
We need to figure out what were making before we start production
Collaborate more with Key Stakeholders (The Client)
Work as collaborative product teams daily engagement
Agile workflows - continuous development, continuous deployment, continuous
integration and continuous iteration.
Release early and often receive market feedback
All that matters is the quality of the product, as measured by the markets
reaction to it.
Glossary
Glossary
User Experience Design (UXd) Responsive Website Design (RWD)
How the user thinks and feels Optimal fluid grid based website
design that will flow and stack on any
Information Architecture (IA) screen size / resolution / device.
How the system is organized
Adaptive Website Design (AWD)
User Interface Design (UI) Web design to scale to predetermined
set of screens and devices.
How the content is organized
Customer Experience (CX)
Interaction Design (IX)
Web design to scale to predetermined
How the user and device act and react set of screens and devices.
But wait theres more!
But wait... there's more!
Next week Wednesday we'll be hosting the Seasoned Course in the Whole
Connector room.
And if you happen to be in the Detroit area in June, check out the UX
Thursday Detroit we're sponsoring.
Led by UIE's own Jared Spool, UX Thursday is six presentations from local
superstars and keynotes from two leading UX experts. Learn what you can
do to make the world better one iteration at a time.
Visit uxthursday.com for more info
User Experience
2014 Industry Implementation Trends
UX Guy - Mark Swaine
Web: www.uxguy.com
Twitter: @UX_UI_Guy
Behance: www.behance.net/markswaine
