Chapter 13
Chapter 13
Chapter 13
Corporate-Level Strategies
What Business Are We In?
Business-Level Strategies
How Do We Compete?
Functional-Level Strategies
How Do We Support The Business-Level Strategy?
A Sampling of Business Strategies
Formulated by Leaders
Differentiation
Cost Leadership
Focus/Niche
High Quality
Imitation
Strategic Alliances
Growth Through Acquisition
High Speed & First-Mover
Product & Global Diversification
Sticking to Core Competencies
Brand Leadership
Creating Demand by Solving Problems
Gaining Competitive Advantage Through Hiring Talented People
Knowledge Management &
the Learning Organization
Knowledge Management (KM) is the concerted effort to
improve how knowledge Is created, delivered, and applied
Knowledge Dissemination
Allows group members access to key information and support
through intranets, web portals, databases
Knowledge Application
Helps group members apply learning to their jobs through
mentoring, shadowing, on-the-job training, and workshops
Knowledge Management
Program Pitfalls
There is a human tendency to hoard information rather than
share information.