Scribd
Upload
52 views13 pages

Why Wifi Offload?: Dr. Mazlan Abbas Mimos Berhad

This document discusses the components necessary for developing an effective WiFi offload strategy. It notes that up to 45% of mobile data is already offloaded through casual use of home, work, and public WiFi networks. The key components identified are: (1) understanding what types of data to offload (e.g. video streaming), (2) where to offload data to (e.g. home/work WiFi, carrier WiFi, partner WiFi, public WiFi), and (3) deploying an

Uploaded by

Lin Thein Naing
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
52 views13 pages

Why Wifi Offload?: Dr. Mazlan Abbas Mimos Berhad

This document discusses the components necessary for developing an effective WiFi offload strategy. It notes that up to 45% of mobile data is already offloaded through casual use of home, work, and public WiFi networks. The key components identified are: (1) understanding what types of data to offload (e.g. video streaming), (2) where to offload data to (e.g. home/work WiFi, carrier WiFi, partner WiFi, public WiFi), and (3) deploying an

Uploaded by

Lin Thein Naing
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
You are on page 1/ 13

Why WiFi Offload?

Dr. Mazlan Abbas


MIMOS Berhad
Agenda

When developing a WiFi offload strategy, what are


the necessary components?
How much WiFi is out there?
Why Offload?

Retain control? Increase network capacity?

Give customers the best


Reduce churn? network?
Get visibility? Improve performance?

Seamless connectivity?
Improve network reach? Postpone capital
investments?

Improve network
Give Customer extra benefits?
coverage?
So Lets Offload!

What?
Where?
What to Offload?

Typically we see up to 45% of data is already


offloaded by casual offload at home, work and
public WiFi
Difficult to assess how much can be offloaded as you
cant count what would have never been on cellular
Home WiFi
20%

Cellular Work WiFi


Network 20%
55%
Public WiFi
5%

5
Where to Offload To?

Home/Work
CarrierWiFi Unknown SSID Partner WiFi

Public WiFi (Portal)

Known SSID
Intentional
Click through
Unintentional
Pre-register free

Pre-register paid
Open WiFi (No Portal)
Where to Offload To?

Public WiFi

Open WiFi
Partner WiFi
CarrierWiFi
Home/Work

1k 10k 100k 1M 10M 100M


Number of Access Points
How to Offload - Necessary
Components of WiFi Offload
CONTEXT
Explosion of mobile data traffic : x10 from 2011 to 2016

To ensure a good user experience, mobile operators are


obliged to invest strongly in their network.
CUSTOMERS EXPECTATIONS
Fair Use
LTE Wi-Fi
What do 3G
Fiber
customers HSPA
hear ? 2G DSL

4G GSM Bandwith

What do
customers
Easy to Low
want? use cost
Conclusion

A successful WiFi offload


strategy can only be achieved
by deploying a successful WiFi
management solution
References
Devicescape The WiFi Offload Company,
Paul Dansey, WiFi World Summit, Sept. 2012,
Barcelona
Contact

Dr. Mazlan Abbas

@mazlan_abbas

Email: [email protected]

You might also like