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    Maslow Marketing: Understanding The Needs of Market

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    Suvarna Geetha
    Maslow's Hierarchy of Needs model proposes that people are motivated to fulfill basic needs before moving on to other, more advanced needs. It states we must satisfy our lower level physical and safety needs before pursuing higher level needs of belonging, esteem, and self-actualization. For marketing to be successful, it must appeal to and promise to fulfill unmet needs, starting with more basic needs. Understanding customers' current needs based on their life circumstances is important for targeting the right appeal.

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    Maslow Marketing: Understanding The Needs of Market

    Uploaded by

    Suvarna Geetha
    20 views11 pages
    Maslow's Hierarchy of Needs model proposes that people are motivated to fulfill basic needs before moving on to other, more advanced needs. It states we must satisfy our lower level physical and safety needs before pursuing higher level needs of belonging, esteem, and self-actualization. For marketing to be successful, it must appeal to and promise to fulfill unmet needs, starting with more basic needs. Understanding customers' current needs based on their life circumstances is important for targeting the right appeal.

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    Ma Slow

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    Maslow's Hierarchy of Needs model proposes that people are motivated to fulfill basic needs before moving on to other, more advanced needs. It states we must satisfy our lower level physical and safety needs before pursuing higher level needs of belonging, esteem, and self-actualization. For marketing to be successful, it must appeal to and promise to fulfill unmet needs, starting with more basic needs. Understanding customers' current needs based on their life circumstances is important for targeting the right appeal.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    20 views11 pages

    Maslow Marketing: Understanding The Needs of Market

    Uploaded by

    Suvarna Geetha
    Maslow's Hierarchy of Needs model proposes that people are motivated to fulfill basic needs before moving on to other, more advanced needs. It states we must satisfy our lower level physical and safety needs before pursuing higher level needs of belonging, esteem, and self-actualization. For marketing to be successful, it must appeal to and promise to fulfill unmet needs, starting with more basic needs. Understanding customers' current needs based on their life circumstances is important for targeting the right appeal.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 11

    Maslow Marketing: Understanding

    the Needs of Market


    INTRODUCTION

    Each of us is motivated by needs. Our


    most basic needs are inborn, having
    Abraham Maslow developed the
    evolved over tens of thousands of
    Hierarchy of Needs model in 1940-50s
    years. Abraham Maslow's Hierarchy of
    USA
    Needs helps to explain how these
    needs motivate us all.
    Maslow's Hierarchy of Needs states that we must
    satisfy each need in turn, starting with the first,
    which deals with the most obvious needs for
    survival itself.

    Only when the lower order needs of physical and


    emotional well-being are satisfied are we
    concerned with the higher order needs of
    influence and personal development.

    Conversely, if the things that satisfy our lower order


    needs are swept away, we are no longer concerned
    about the maintenance of our higher order needs.
    When we attempt to
    make a sale, we are not
    only selling the product:
    we are selling the idea of
    the product, the image
    of the product, and the
    result of the product. 
    We are essentially
    promising to fulfill one
    or more of the needs in
    the hierarchy.
    Obviously, a marketing
    campaign will be more
    successful the more it
    appeals to the lower levels
    of unfulfilled need in a
    person's life

    the marketer, is that


    knowing audience's needs
    is key.  A product that
    promises to fulfill an esteem
    need will be virtually useless
    to a customer whose safety
    needs are not yet met.
    In order to be successful in any
    marketing endeavor, the first
    step is to get a firm grasp on the
    psychographic motivators to
    which you will be appealing. 
    Which need on the hierarchy is
    your product going to fulfill? 
    How will it fulfill this need, and
    how can you prove to your
    potential customers that it will
    effectively fulfill their need?
    Chatting with your
    potential customer in a
    friendly, non-pressured
    way will allow you to
    pick up on invaluable
    clues about their needs
    Maslow's hierarchy of needs in Marketing

    Safety needs - home


    security products (alarms,
    etc), house an contents
    insurance, life assurance,
    schools.

    Biological and Physiological


    needs - wife/child-abuse
    help-lines, social security
    benefits, Samaritans,
    roadside recovery.
    Self-Actualization needs - Open University, and
    that's about it; little else in mainstream media
    because only 2% of population are self-actualizers,
    so they don't constitute a very big part of the
    mainstream market.

    Esteem needs - cosmetics, fast cars, home


    improvements, furniture, fashion clothes, drinks,
    lifestyle products and services.

    Belongingness and Love needs - dating and match-


    making services, chat-lines, clubs and membership
    societies, Macdonalds.
    THANK
    YOU

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