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    Submitted To Dr. Shalini Nath Tripathi

    Uploaded by

    Virag Shah
    Group 5 submitted a document about Maruti Suzuki to Dr. Shalini Nath Tripathi and others. The document discusses Maruti Suzuki's company profile, levels of product, and stages of growth including introduction, growth, maturity, and decline. It provides details on Maruti Suzuki's founding, leadership, revenues, and the evolution of its best-selling car, the Maruti 800, over the decades as it faced increasing competition in the Indian market.

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    Submitted To Dr. Shalini Nath Tripathi

    Uploaded by

    Virag Shah
    25 views14 pages
    Group 5 submitted a document about Maruti Suzuki to Dr. Shalini Nath Tripathi and others. The document discusses Maruti Suzuki's company profile, levels of product, and stages of growth including introduction, growth, maturity, and decline. It provides details on Maruti Suzuki's founding, leadership, revenues, and the evolution of its best-selling car, the Maruti 800, over the decades as it faced increasing competition in the Indian market.

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    productlifecycle14-130920110820-phpapp01.pptx

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    Group 5 submitted a document about Maruti Suzuki to Dr. Shalini Nath Tripathi and others. The document discusses Maruti Suzuki's company profile, levels of product, and stages of growth including introduction, growth, maturity, and decline. It provides details on Maruti Suzuki's founding, leadership, revenues, and the evolution of its best-selling car, the Maruti 800, over the decades as it faced increasing competition in the Indian market.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    25 views14 pages

    Submitted To Dr. Shalini Nath Tripathi

    Uploaded by

    Virag Shah
    Group 5 submitted a document about Maruti Suzuki to Dr. Shalini Nath Tripathi and others. The document discusses Maruti Suzuki's company profile, levels of product, and stages of growth including introduction, growth, maturity, and decline. It provides details on Maruti Suzuki's founding, leadership, revenues, and the evolution of its best-selling car, the Maruti 800, over the decades as it faced increasing competition in the Indian market.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 14

    Submitted By

    Group - 5
    Himanshu Priyadarshi
    Suraj Agarwal
    Submitted To Vivek Srivastava
    Dr. Shalini Nath Tripathi. Swati
    Sugandh Srivastava
    Nitesh Ranjan
    CONTENTS
    COMPANY PROFILE.
    LEVEL OF PRODUCT.
    STAGES.
    Introduction
    Growth
    Maturity
    Decline
    COMPANY PROFILE
    Mr. R. C. Bhargava

    Mr. Kenichi Ayukawa


    TYPE : PUBLIC COMPANY

    FOUNDED : 1982

    Chairman
    HEADQUARTERS : NEW DELHI, INDIA
    Managing Director
    and CEO KEY PEOPLE :RC BHARGAVA ( CHAIRMAN ), Kenichi
    Ayukawa ( CEO )

    REVENUE : $369.34 BILLION


    LEVELS OF PRODUCT
    Core Customer Value Actual Product
    Features Packaging

    Quality Level Design

    Augmented Product
    After Sale Service
    Installation
    INTRODUCTION TO
    First car imported, assembled and sold
    in 1983.

    Cheapest car in the market.

    Huge gap between demand and supply.

    Waiting list often took upto 3 years to


    clear.

    Targeted urban areas, Consumers who


    desire for a car.

    Based on SS80, Suzuki fronte.


    Expectations from people matched
    product promise.

    Increase in production and sale.

    Increase in profits.

    Objective to gain market shares.

    No threat of competitors.
    Sale
    Unit sold

    1996

    1989

    1987

    1983

    0 50000 100000 150000 200000


    1983 1987 1989 1996
    Unit sold 852 20,269 63736 189061
    Sales touched 200,000 mark in 1999.

    Repositioning of Maruti Products.

    New soft edged jelly bean shape


    introduced in 1997.

    Maruti 800s carburetor with fuel


    injection.

    40 million two wheeler owners targeted.

    Entry of competitors like General


    motors, Ford, Tata.
    DECLINE STAGE (2003 UPTO NOW)

    Heavy competition from i10, Spark etc.

    Drastic decrease in sales.

    Just 33028 units sold in 2009-2010.

    Withdrawn from 13 cities including metros.

    Repositioned to Alto 800.


    SALES
    250000

    200000

    150000

    SALES
    100000

    50000

    0
    YEAR 2000 YEAR 2001 YEAR 2002 YEAR 2004

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