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    Seminar: Submitted by Roshith K Rajan Teejan Shaju

    Uploaded by

    Sangeeth Sudhakaran
    The document discusses the concept of corporate social responsibility (CSR). It defines CSR as how companies manage their business processes to have an overall positive impact on society. The document outlines the meaning, definitions, benefits, and responsibilities of CSR to stakeholders like shareholders, employees, consumers, government, and the environment. It also discusses arguments for and against businesses taking on social responsibilities.

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    Seminar: Submitted by Roshith K Rajan Teejan Shaju

    Uploaded by

    Sangeeth Sudhakaran
    57 views16 pages
    The document discusses the concept of corporate social responsibility (CSR). It defines CSR as how companies manage their business processes to have an overall positive impact on society. The document outlines the meaning, definitions, benefits, and responsibilities of CSR to stakeholders like shareholders, employees, consumers, government, and the environment. It also discusses arguments for and against businesses taking on social responsibilities.

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    The document discusses the concept of corporate social responsibility (CSR). It defines CSR as how companies manage their business processes to have an overall positive impact on society. The document outlines the meaning, definitions, benefits, and responsibilities of CSR to stakeholders like shareholders, employees, consumers, government, and the environment. It also discusses arguments for and against businesses taking on social responsibilities.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    57 views16 pages

    Seminar: Submitted by Roshith K Rajan Teejan Shaju

    Uploaded by

    Sangeeth Sudhakaran
    The document discusses the concept of corporate social responsibility (CSR). It defines CSR as how companies manage their business processes to have an overall positive impact on society. The document outlines the meaning, definitions, benefits, and responsibilities of CSR to stakeholders like shareholders, employees, consumers, government, and the environment. It also discusses arguments for and against businesses taking on social responsibilities.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 16

    SEMINAR

    SUBMITTED BY
    ROSHITH K RAJAN
    TEEJAN SHAJU
    CORPORATE SOCIAL
    RESPONSIBILITY
    MEANING
    CSR is about how companies manage the
    business processes to produce an overall positive
    impact on society.
    Achieving commercial success in ways that honor
    ethical values and respect people, communities,
    and the natural environment
    Social responsibility of a business refers to what
    the business does ,over and above the salutary
    requirement, for the benefit of the society.
    DEFINITION
    o WBCSD (World Business Council for Sustainable
    Development)

    The continuing commitment by business to behave


    ethically and contribute to sustainable economic
    development while improving the quality of life of the
    workforce and their families as well as of the local
    community and society.

    Philip Kotler & Nancy Lee (2005)

    A commitment to improve community well-being through


    discretionary business practices and contributions of
    corporate resources.
    BENEFITS FOR CSR
    Strengthened brand positioning.

    Enhanced corporate image.

    Increased ability to attract, motivate, and


    retain
    employees.

    Increased sales and market share.

    Increased appeal to investors and financial


    analysts.
    CSR ALSO KNOWN AS
    Sustainable Development
    Corporate Citizenship

    Triple Bottom Line

    Business Ethics

    Sustainable Business Practices


    WHY BUSINESS HAS SOME
    RESPONSIBILITY FOR SOCIETY
    There are getting resources from the society
    Shareholders

    Employee

    Consumers

    Government

    Global environment

    So they have some responsibility.


    Shareholders

    Local
    Community Employees

    Social
    responsibility
    of business

    Consumers Govt.

    Global Env.
    RESPONSIBILITY TO THE
    SHAREHOLDERS

    Responsibility to the shareholders The


    responsibility of a company to its shareholders ,
    who are the owners , is indeed a primary one.
    one Provide to them dividend if your business is
    earning profit.
    Make feel proud of their company as a
    shareholders.
    The shareholders are interested not only
    protection of their investment but also return on
    it.
    RESPONSIBILITY TO THE EMPLOYEES
    Fair wages to employees
    Provide good career prospects
    Care for the welfare for employees
    Best working conditions
    Establishment of fair work standards & norms
    Arrangements for proper training & education
    and development
    Proper system of promotion
    Recognition, appreciation & encouragement of
    special skills& capabilities
    Efficient grievance handling system
    Participation in management decision
    RESPONSIBILITY TO THE CONSUMERS
    Provide quality product at fair price.
    Produce using proper quality materials.
    Produce using appropriate technology.
    Provide proper service.
    Commitment to customer satisfaction.
    R & D for better & new products
    Steps to remove imperfection in distribution
    system (check middle man)
    Ensure product has no adverse effect.
    Provide sufficient information, risks & care to
    be taken.
    Avoid misleading by improper advertisements.
    Redress genuine grievances.
    RESPONSIBILITY TO GOVERNMENT

    To pay taxes, duties in time .


    To cooperate with government in their social
    policies and programs.
    To obey all laws and acts.
    SOCIAL RESPONSIBILITY TO GLOBAL
    BUSINESS ENVIRONMENT
    To adhere to the conditions of such a global
    environment.
    To satisfy global customer needs.
    ARGUMENTS FOR CSR
    The rise of large corporations has created social
    problems and they should be responsible for
    solving these problems: Allows business to be
    part of the solution
    Protects business self-interest
    Prevents unethical conduct which can have
    serious reputation and financial costs
    Addresses issues by being proactive and using
    business resources and expertise
    Public strongly supports it
    Limits future government intervention
    ARGUMENTS AGAINST CSR
    Social issues are not the concern of businesses
    Managers do not have the expertise to make
    social decisions they are oriented towards
    finance and operations
    Business already has enough power if given
    decision making power in the social domain,
    businesses will be given too much power
    The ability to compete in a global market place
    could be limited
    Restricts the free market goal of profit
    maximization
    Business is not equipped to handle social
    activities
    Dilutes the primary aim of business

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